Finance:Privilege sign
A privilege sign is a retail store sign provided by a manufacturer, with the manufacturer's branding on it. The signs were provided to the store at no cost, in return for the manufacturer's advertising on the sign.[1] Examples include Coca-Cola signs,[2] bar/tavern signage provided by breweries containing that brewery's brand logo above the establishment's name, and painted signs on sides of shops.[3]
Privilege signs are no longer popular with manufacturers or stores in the United States , slowly disappearing from storefronts in that country.[2] However, it remains a common fixture in other countries, such as sari-sari stores in the Philippines , where common sponsors of privilege signs include soft drink and soap brands.
Similar such signs still appear on independent newsagents in the United Kingdom with Lycamobile and Coca-Cola being among the most prominent of brands to advertise.
See also
- Ghost sign
References
- ↑ Haas, Cynthia Lea (1997). Ghost Signs of Arkansas. University of Arkansas Press. p. 19. ISBN 9781610751698.
- ↑ 2.0 2.1 David W. Dunlap (17 October 2013). "Tracking ‘Privilege Signs’ as They Vanish". New York Times. https://www.nytimes.com/2013/10/17/nyregion/tracking-privilege-signs-as-they-vanish.html. Retrieved 17 October 2013.
- ↑ O'Toole, Lawrence (2012). Fading Ads of Philadelphia. History Press. p. 103. ISBN 9781609495435.
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