Social:Om telolet om
Om Telolet Om (also known as #OmTeloletOm) is a social media meme that depicts Indonesian youths' excitement when a bus driver honks a modified horn in a rhythmic manner as they pass by. It literally means "Uncle, please honk, uncle". The word "telolet" refers to the rhythm of the bus honk.[1][2] This phenomenon reached internet fame through social media.
Background
As the Indonesian netizen spammed the Twitter accounts of several DJs including DJ Snake, Marshmello, Firebeatz, Dillon Francis, Zedd and Cash Cash with the hashtag "OmTeloletOm", the phrase began to gain popularity. By the end of December 2016 it had become a trending topic internationally.[3] The spam effort worked and international DJs started to create musical arrangements using modified bus honking, kids screaming "Om Telolet Om" and their laughter. The DJs also played these arrangements in their concerts including Life in Color, a paint and music concert in Miami which announced that their secret headliner would be "Om Tell et Om".[4][5]
References
- ↑ (in Indonesian)BBC Indonesia: Om tell let pm: The first bus honk that set the worldwide trend
- ↑ Jakarta Post: Om Telolet Om Phenomenon Goes Viral
- ↑ BBC World: What is 'Om Tell et Om' and why are DJs sharing it?
- ↑ Billboard: Life in Color Miami Announces Secret Headliner: Om Tell et Om
- ↑ Dance Music World Confounded By Indonesian Meme 'Om Tell et Om'
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