Company:Bottlenose

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Bottlenose
TypePrivate
IndustryBig data analytics[1]
Founded2010
Headquarters
Los Angeles, CA
Key people
Nova Spivack, CEO[2]
Websitewww.bottlenose.com

Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands.[3] It helps Fortune 500 enterprises discover and track emerging trends that affect their brands.[4][5] The company uses natural language processing, sentiment analysis, statistical algorithms, data mining and machine learning heuristics to determine trends,[6] and has a search engine that gathers information from social networks.[7] KPMG Capital has invested a "substantial amount" in the company.[8]

Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast (radio and television) media, as of December 2014.[9]

History

In 2010, Nova Spivack and Dominiek ter Heide co-founded Bottlenose with a team of web engineers.[10] The company is based in Los Angeles , California .[11] Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.[12][13] The company also provides a free version of its Sonar tool that shows real-time trends across social media.[14]

In October 2012, the company received $1 million of funding from ff Venture Capital and Prosper Capital.[15] By 2014, the company raised about $7 million in funding.[16] In December 2014, KPMG Capital announced further investment in the company.[8] In February 2015 the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital.[17]

Bottlenose partnered with the nonprofit No Labels during the 2014 State of the Union Address to analyze Twitter conversations for bipartisanship.[18] The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics.[19][20] The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.[21]

In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will displays the emotions associated with specific comments on trending topics.[22] In 2016, Bottlenose released its Nerve Center 3.0 platform, which was designed to automate the work of data scientists and lower the cost of artificial intelligence for businesses.[23][24]

See also

References

  1. ↑ Perez, Sarah (9 February 2015). "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". TechCrunch. https://techcrunch.com/2015/02/09/bottlenose-series-b/?ncid=rss. 
  2. ↑ John Furrier (December 9, 2012). "Social Networks are Dead: the Business of Google+ as-a-Service". Forbes. https://www.forbes.com/sites/siliconangle/2012/09/12/social-networks-are-dead-the-business-of-google-as-a-service/3/. Retrieved October 7, 2013. 
  3. ↑ "Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages". TechCrunch. https://techcrunch.com/2012/05/09/social-media-dashboard-bottlenose-gets-smarter-adds-support-for-multiple-accounts-facebook-pages/. Retrieved Sep 27, 2013. 
  4. ↑ "Bottlenose.com Offers Social Intelligence Solutions for Fortune 500 Companies". Segment. http://segment.com/bottlenose-com-offers-social-intelligence-solutions-for-fortune-500-companies/. Retrieved Sep 27, 2013. 
  5. ↑ "Bottlenose Is a Game Changer for Social Media Consumption [INVITES"]. Mashable. http://mashable.com/2011/12/12/bottlenose-launch/. Retrieved Sep 27, 2013. 
  6. ↑ Honigman, Brian (February 3, 2014). "Keep Up on Social Media With These 5 Tools for Savvy Businesses". Entrepreneur.com. http://www.entrepreneur.com/article/231184. Retrieved 12 March 2014. 
  7. ↑ Haden, Jeff (January 2, 2014). "8 Powerful Social Media Marketing Tools for Savvy Businesses". Inc.com. http://www.inc.com/jeff-haden/8-powerful-social-media-marketing-tools-for-savvy-businesses-mon.html?cid=home1. Retrieved 12 March 2014. 
  8. ↑ 8.0 8.1 Michael Cohn (December 19, 2014). "KPMG Capital Begins Funding of Tech Companies". Accounting Today. http://www.accountingtoday.com/news/managing-practice/kpmg-capital-begins-funding-of-tech-companies-73088-1.html. Retrieved January 9, 2015. 
  9. ↑ Elizabeth Armstrong Moore (December 21, 2014). "Scientists are trying to model our mental health based on our tweets". Gigaom. https://gigaom.com/2014/12/21/scientists-are-trying-to-model-our-mental-health-based-on-our-tweets/. Retrieved January 9, 2015. 
  10. ↑ "Can This Start-up Eliminate Social Media Overload?". Inc.. http://www.inc.com/lindsay-blakely/can-this-startup-eliminate-social-media-overload.html. Retrieved Sep 27, 2013. 
  11. ↑ Angela Guess (October 4, 2012). "Bottlenose Gains New Seed Funding". Semantic Web. http://semanticweb.com/bottlenose-gains-new-seed-funding_b32515. Retrieved October 7, 2013. 
  12. ↑ John Brandon (September 23, 2013). "6 Social Media Management Tools Ready for the Enterprise". CIO. http://www.cio.com/article/740146/6_Social_Media_Management_Tools_Ready_for_the_Enterprise?page=3&taxonomyId=3119. Retrieved October 14, 2013. 
  13. ↑ MG Siegler (April 5, 2011). "Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More)". Tech Crunch. https://techcrunch.com/2011/04/05/bottlenose/. Retrieved October 14, 2013. 
  14. ↑ Dan Farber (October 16, 2013). "Sonar Solo Visualizes Trends in the Twitter Firehose". CNET. http://news.cnet.com/8301-1023_3-57607732-93/sonar-solo-visualizes-trends-in-the-twitter-fire-hose/. Retrieved October 16, 2013. 
  15. ↑ Farr, Christina. "Bottlenose pulls in $1M in funding for social search, Google’s achilles heel". venturebeat.com. https://venturebeat.com/2012/10/01/bottlenose-funding/. Retrieved 12 March 2014. 
  16. ↑ Ha, Anthony (2014-03-25). "Bottlenose Adds Real-Time TV And Radio Data To Its Social Trend Monitoring". Tech Crunch. https://techcrunch.com/2014/03/25/bottlenose-tv-and-radio-data/. Retrieved April 1, 2014. 
  17. ↑ Perez, Sarah. "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". https://techcrunch.com/2015/02/09/bottlenose-series-b/. Retrieved 16 March 2015. 
  18. ↑ Rosman, Katherine; Dwoskin, Elizabeth (2014-03-23). "Marketers Want to Know What You Really Mean Online". The Wall Street Journal . https://www.wsj.com/news/articles/SB10001424052702303369904579423402132106512?mg=reno64-wsj. Retrieved April 1, 2014. 
  19. ↑ "Real Time TV, Radio Analytics". CMS Wire. 2014-03-31. http://www.cmswire.com/cms/customer-experience/news-bites-real-time-tv-analytics-personal-sync-and-more-024673.php. Retrieved April 9, 2014. 
  20. ↑ Christopher Heine (April 3, 2014). "Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com". Adweek. http://www.adweek.com/news/technology/big-marketers-have-real-time-data-just-about-everything-156751. Retrieved April 9, 2014. 
  21. ↑ Bradley, Diana (2014-03-26). "Bottlenose, Critical Mention team up to combine analytics". PRWeek. http://www.prweekus.com/article/bottlenose-critical-mention-team-combine-analytics/1287398. Retrieved April 1, 2014. 
  22. ↑ Ha, Anthony (19 June 2014). "Bottlenose Updates Its Trend-Finding Tools With Automation, Emotion Detection, And An API". Tech Crunch. https://techcrunch.com/2014/06/19/bottlenose-nerve-center-2-0/?ncid=twittersocialshare. Retrieved 5 July 2014. 
  23. ↑ "Bottlenose aims to automate data science tasks". Computer Weekly. http://www.computerworld.com/article/3119774/data-analytics/bottlenose-aims-to-automate-data-science-tasks.html. 
  24. ↑ "Bottlenose Founder Wants to Automate the Work of Data Scientists". Wall Street Journal. https://blogs.wsj.com/cio/2016/09/13/bottlenose-founder-wants-to-automate-the-work-of-data-scientists/?mod=WSJBlog. 

External links




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