Company:SYBO Games

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Short description: Mobile games entertainment studio located in Copenhagen
SYBO ApS
TypePrivate
IndustryVideo games
Founded2010; 14 years ago (2010)
Headquarters
Copenhagen
,
Denmark
Key people
Bodie Jahn-Mulliner (President & Co-Founder)
Sylvester Rishøj Jensen (Chief Creative Director
Mathias Gredal Nørvig (CEO)
David Byrne (Chief Operations Officer)
Naz Amarchi-Cuevas (Chief Commercial Officer, Head of Licensing & Brand Marketing)
ProductsSubway Surfers
Blades of Brim
Subway Surfers Airtime
MarkAR
Websitehttp://www.sybogames.com

SYBO ApS is a mobile games entertainment studio located in Copenhagen, Denmark founded by Sylvester Rishøj Jensen and Bodie Jahn-Mulliner. SYBO is mainly known for being creators and intellectual property owners of the most downloaded mobile runner game called Subway Surfers,[1] co-developed with Kiloo. SYBO have also released a second mobile runner game called Blades of Brim.[2] Like Subway Surfers, Blades of Brim is also an endless runner freemium title with in-app purchases.[3] SYBO was among the first seven Snapchat games with Subway Surfers Airtime,[4] released late 2019.

Games popularity and TV production

One week after the release of Subway Surfers, the freemium running game for iOS had three million downloads and was the most downloaded game in 20 countries.[5] Consequently, AppAdvice named it the Game of the Week for May 31, 2012.[6] Four months later, Subway Surfers was available to Android users and quickly spread.[7] The following month saw Subway Surfers rise into the top 20 growing Facebook apps by monthly active users.[8] Eight months after the initial release, Subway Surfers landed 100 million downloads.[9] By 2017, Subway Surfers was the most downloaded game across the globe.[10] Furthermore, Subway Surfers is the first Android mobile game to cross one billion downloads in Google Play, a milestone reached in March 2018.[11]

Today, the Subway Surfers runner game has been downloaded over 2.7 billion times averaging over 100 million active users per month.[12]

The success of Subway Surfers has also resulted in the creation of Subway Surfers The Animated Series - an 11-episode, short-form cartoon series that follows the adventures of the game’s four main protagonists; Jake, Tricky, Fresh and Yutani. The show also includes some antagonistic characters such as Guard, Dog and Frank - the mysterious figure who wears a bunny mask. The series premiered on June 1, 2018 and was well-received. The episodes have accumulated over 100 million views and are currently published on SYBO TV (SYBO’s YouTube channel with over 3.3 million subscribers) along with supporting content such as behind-the-scenes and character feature videos. The short-form episodes premiered June 1, 2018, with 11 episodes where you get to know the main characters of the Subway Surfers game. The short-form animated series shows the lives of the main characters Jake, Tricky, Fresh and Yutani and introduces the mysterious Frank, a guy with a bunny mask, among other characters including the Guard and the Dog. The animated series has over 120 million views on their SYBO TV channel.[13]

SYBO further extended its universe by launching the Snapchat game Subway Surfers Airtime[14] as of late 2019. The multiplayer mobile game allows you to challenge your friends and race with your favorite characters. Skate the tracks and collect coins to unlock new characters. Hold and release to jump and get ahead of your friends to reach the finish line first.

SYBO's second endless runner game was Blades of Brim[15] (BoB) released in 2015. Blades of Brim became the editor's choice in the Apple app store as of 2016. The player runs through levels to save the world of Brim by fighting the Goon Lord’s minion army. The BoB endless runner is free-to-play, includes magic creatures and inspiring surroundings.

History

Knowing each other from the leading animation institution in Denmark, the Animation Workshop, Creative Director Sylvester Rishøj Jensen and CEO Bodie Jahn-Mulliner founded SYBO Games in 2010 as a consequence of winning 1st prize for best animation movie at Hamburg Animation Award 2009.[16][17]

Their short film featured a graffiti troublemaker who had to run away from the dog and the guard as they chased him around in the subway. Pitching the game idea for Danish Film Institute, New Danish Screen sponsored SYBO Games initiative for the game[18] resulting in a release three years later.

Before they launched Subway Surfers, they also created the game apps Powerflow[19] and Cosmic Cab.[20]

Today, the game studio is completely self-owned and continues to develop regular updates for Subway Surfers,[21][22] while also creating other games for mobile devices.

Subway Surfers Animated Series

On June 1, 2018, the first of a series of animated shorts debuted on SYBO Games YouTube channel. In the beginning of 2020 the series hit 170 million views. The 10 x 4 minute episodic series is scripted by Brent Friedman and Francesca Marie Smith and produced by Daytime Emmy award-winning producer Sander Schwartz. Chris Bartleman is supervising director and Michael Hegner is director. Denmark’s WilFilm provides subway surfers |language=en|access-date=2020-03-18}}</ref>

Playing for the Planet

SYBO, together with 20 other gaming studios around the world, joined the Playing for the planet[23] initiative together with UN Environment. It is an alliance between the biggest gaming companies to deliver video games for a more sustainable future through several commitments. The gaming studios reach more than 970 million video game players, why their big reach also makes a big impact when they aim to reduce emissions by 30 million tonnes CO2 by 2030, plant millions of trees, advance energy conservation, increase consumer awareness via in-game menus and game design, reduce plastics and toxics in packaging, steer towards a circular economy in plastic and electronic device (e-waste) management, and catalyze a global scale ally in planetary problem-solving.

But SYBO itself has already committed to the environment for many years by trying to reduce their impact through an organic and mostly vegetarian canteen, by choosing sustainable office materials and installing solar panels on the roof to compensate for the electricity in the office. SYBO has also CO2 compensated by investing in solar projects in India and waste management in Chile, to only mention a few things they have done.play

Awards and honors

SYBO Games winning Best Pitch at Growing Games 2011 [24]

Subway Surfers declared AppAdvice's Game of the Week for May 31, 2012 [25]

Subway Surfers nominated in the Community Choice-category by Unity Awards 2012 for games that takes the best advantage of the Unity 3D game engine [26]

Winner of Best Danish Game at Mobil Awards 2012 by Danish newspaper B.T. and Magasinet Mobil [27]

Among top 10 non-stop running game apps for iOS and Android by NDTV Gadgets [28]

Winner of Best Bathroom Break Casual Game 2013 by Best Mobile App Awards [29]

Subway Surfers nominated for Best Nordic Handheld Game 2013 by Nordic Game Awards [30]

Subway Surfers nominated by Producentforeningen for Game Of the Year in Denmark, Spilprisen, 2013 [31]

5th Annual Awards Winner for Best Entertainment App by BestAppEver for Android [32]

References

  1. ↑ "Subway Surfers". https://apps.apple.com/us/app/subway-surfers/id512939461. 
  2. ↑ "Blades of Brim". https://apps.apple.com/us/app/blades-of-brim/id891278325. 
  3. ↑ "Blades of Brim - Apps on Google Play" (in en). https://play.google.com/store/apps/details?id=com.sybogames.brim&hl=en_US. 
  4. ↑ https://www.youtube.com/watch?v=8LO3sQMAiiM
  5. ↑ "Vigild, Thomas. "Nyt dansk iPhone-spil surfer sin sejrsgang kloden over". Politiken. Politiken. Retrieved March 18, 2013." (in en), Wikipedia, 2020-01-15, https://politiken.dk/tjek/digitalt/spil/ECE1640378/nyt-dansk-iphone-spil-surfer-sin-sejrsgang-kloden-over/, retrieved 2020-03-18 
  6. ↑ Chan, Christine (31 May 2012), "AppAdvice Game Of The Week For May 31, 2012. AppAdvice. AppAdvice. Retrieved March 18, 2013." (in en), Wikipedia, https://appadvice.com/appnn/2012/05/appadvice-game-of-the-week-for-may-31-2012, retrieved 2020-03-18 
  7. ↑ Grush, Andrew (2013-03-18), "Highly Popular iOS game, Subway Surfers, comes to Android". Mobile Magazine. Mobile Magazine." (in en), Wikipedia, http://www.mobilemag.com/2012/09/21/highly-popular-ios-game-subway-surfers-comes-to-android/ 
  8. ↑ Darwell, Brittany (2018-03-18), "Farmville 2, Instagram, Zuma Blitz, Subway Surfers and more on this week's top 20 growing Facebook apps by MAU" (in en), ADweek, https://www.adweek.com/digital/farmville-2-instagram-zuma-blitz-subway-surfers-and-more-on-this-weeks-top-20-growing-facebook-apps-by-mau/ 
  9. ↑ Sacco, Dominic (2020-01-15), "Subway Surfers one of the most played apps in the world" (in en), Licensing.biz, https://www.licensing.biz/news/10671/Subway-Surfers-one-of-the-most-played-apps-in-the-world, retrieved 2020-03-18 
  10. ↑ Riaz, Saleha (2020-01-15), "Netflix app tops revenue ranking" (in en), MobileWorldlive.com, https://www.mobileworldlive.com/featured-content/apps-home-banner/netflix-app-tops-revenue-ranking/, retrieved 2020-03-18 
  11. ↑ Harris, Iain (2020-01-15), "Subway Surfers becomes first game to hit 1 billion downloads on Google Play" (in en), PocketGamer.Biz, https://www.pocketgamer.biz/news/67771/subway-surfers-becomes-first-game-to-hit-1-billion-downloads-on-google-play/, retrieved 2020-03-18 
  12. ↑ Harris, Iain (2018-04-30), "Subway Surfers sails past the two billion download mark" (in en), PocketGamer.biz, https://www.pocketgamer.biz/news/68216/subway-surfers-2-billion-downloads/, retrieved 2020-03-18 
  13. ↑ Milligan, Mercedes (2018-04-25), "'Subway Surfers' Series Makes YouTube Debut June 1'" (in en), animationmagazine.net, https://www.animationmagazine.net/top-stories/subway-surfers-series-makes-youtube-debut-june-1/, retrieved 2020-03-18 
  14. ↑ https://www.youtube.com/watch?v=8LO3sQMAiiM
  15. ↑ https://www.youtube.com/watch?v=iIH2VOMP6Cg
  16. ↑ Arfs, Jörn (2020-01-15), ""Hamburg Animation Award 2009 geht an Trickfilmnachwuchs aus Dänemark"" (in en), Hamburg Animation award 2009, https://www.hk24.de/produktmarken/branchen-cluster-netzwerke/branchen/medienwirtschaft-kreativwirtschaft/themen/hamburg-animation-conference/3907316/de/einzelansicht/news/xuid1-lorum-testnews/, retrieved 2020-03-18 
  17. ↑ Arfs, Jörn (2020-01-15), "All winners of the 6th Hamburg animation awards 2009" (in en), Hamburg animation award, http://www.hamburg-animation-award.de/en/gewinner2009/, retrieved 2020-03-18 
  18. ↑ Løvind, Simon (2020-01-15), "New Danish Screen – Spilordningen støtter ni danske computerspil til børn og unge" (in en), Danish film institute, http://www.dfi.dk/nyheder/nyhederfradfi/2009/new-danish-screen---spilordningen-stoetter-ni-danske-computerspil-til-boern-og-unge.aspx, retrieved 2020-03-18 
  19. ↑ Whitfield, Aaron (2020-01-15), "SYBO Games launches 'PowerFlow'" (in en), Pocket full of apps, http://pocketfullofapps.com/2011/12/12/powerflow-released.html, retrieved 2020-03-18 
  20. ↑ Whitfield, Aaron (2020-01-15), ""'Cosmic Cab' from Sybo Games Released"" (in en), Pocket full of Apps, https://pocketfullofapps.com/2011/11/09/cosmic-cab-released.html, retrieved 2020-03-18 
  21. ↑ Calimlim, Aldrin (2020-01-15), ""Surf And Sprint Through The New York City Subway In Subway Surfers"." (in en), AppAdvice, http://appadvice.com/appnn/2013/01/surf-and-sprint-through-the-new-york-city-subway-in-subway-surfers, retrieved 2020-03-18 
  22. ↑ Calimlim, Aldrin (2020-01-15), ""All Train Tracks Lead To Rome In Subway Surfers' New Content Update"" (in en), Appadvice, http://appadvice.com/appnn/2013/02/all-train-tracks-lead-to-rome-in-subway-surfers-new-content-update, retrieved 2020-03-18 
  23. ↑ http://playing4theplanet.org/
  24. ↑ Askholm, Kirstine. "Pitchkonkurrence - Øvelse gør mester". Interactive Denmark. Interactive Denmark. http://interactivedenmark.dk/artikel/pitchkonkurrence-%C3%B8velse-g%C3%B8r-mester. 
  25. ↑ Chan, Christine. "AppAdvice Game Of The Week For May 31, 2012". AppAdvice. AppAdvice. http://appadvice.com/appnn/2012/05/appadvice-game-of-the-week-for-may-31-2012. 
  26. ↑ Chapple, Craig. "Unity Awards 2012 finalists named". Develop. Develop. http://www.develop-online.net/news/unity-awards-2012-finalists-named/0112608. 
  27. ↑ Editors. "Se alle vinderne fra Mobil Awards 2012". Magasinet Mobil. Magasinet Mobil. http://mobil.nu/artikel/se-alle-vinderne-fra-mobil-awards-2012-3773. 
  28. ↑ Iyer, Sandhya. "Top 10 non-stop running game apps for iOS and Android". NDTV Gadgets. NDTV Gadgets. http://gadgets.ndtv.com/apps/features/top-10-non-stop-running-game-apps-for-ios-and-android-341845. 
  29. ↑ "Winner of 2013 Overall Awards - Best Bathroom - Break Casual Game". Best Mobile App Awards. http://www.bestmobileappawards.com/app-submission/subway-surfers. 
  30. ↑ "Nominees revealed for Nordic Game Awards 2014". Nordic Game Awards. http://nordicgame.com/?id=31. 
  31. ↑ "Nominerede til Spilprisen 2013". Producentforeningen. http://pro-f.dk/nominerede-til-spilprisen-2013. 
  32. ↑ "5th Annual Awards Winner for Best Entertainment App". Best App Ever Awards. http://www.bestappever.com/android/awards/2013/winner/ente. 

External links




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