Company:Native Instruments

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Native Instruments, GmbH
TypeGmbH
Industry
Founded1996; 28 years ago (1996) in Berlin, Germany
Founders
  • Stephan Schmitt
  • Volker Hinz
Headquarters
Berlin
,
Germany
Area served
Worldwide
Key people
  • Daniel Haver (CEO)
  • Mate Galic (CTO)[1]
ProductsReaktor, Kontakt, Guitar Rig, Maschine, Traktor
Number of employees
500[2]
Websitewww.native-instruments.com

Native Instruments is a German technology company, originally known for their software instruments, that develops software and hardware for audio creation, recording, production, and DJing.[3]

History

Native Instruments was founded in Berlin, Germany , where its headquarters are still located.[3] Founders Stephan Schmitt and Volker Hinz began using the name Native Instruments in 1996, when they developed Generator, a modular synth software package (which would later form the foundations for their ongoing product, Reaktor).[4]

Following the release of Generator, the company's employees expanded to include Bernd Roggendorf (later a founder of Ableton) and Daniel Haver, who later became Native Instruments' CEO.[4]

In 1999, Native Instruments expanded their staff count and moved to their current building in Berlin's Kreuzberg district.[4]

In 2000, the company began creating products for the DJ community, beginning with the first version of their Traktor software.[5] In 2002, they expanded further to include software samplers, in the form of ongoing products Kontakt and Battery.[4]

In September 2004, the company began a partnership with the DJ hardware manufacturing company Stanton Magnetics and with online music store Beatport.[6] 2004 also saw the release of their guitar amplifier and effects pedal emulation software, Guitar Rig.[4][7]

Native Instruments now also has branches in Los Angeles , Tokyo, London, Paris, and Shenzhen.[3]

Products

Software

Software produced by Native Instruments includes the following:

Native instruments also produce a number of other sample libraries, virtual instruments and effects processing plug-ins, many of which function through the architecture of Reaktor or Kontakt. Some of these software items are also grouped together in their Komplete software bundle.[15]

The company also develops the Native Kontrol Standard (NKS), a plug-in extension which allows integration with Kontrol and Maschine products (both hardware and software).[16]

Traktor Kontrol S4 MK2 DJ Controller
Traktor Kontrol S4 MK2 DJ Controller

Hardware

Native instruments also produce music hardware, such as:

  • Maschine: A system with integrated software for creating drum beats.[17]
  • Kontrol: A series of MIDI keyboards and DJ controllers with software instrument support.[17][18]

References

  1. ↑ "Native Instruments’ CEO & CTO on Apple Watch DJs, the Best Concert Ever and the Future". highsnobiety.com. http://www.highsnobiety.com/2015/07/15/native-instruments/. Retrieved 2017-09-25. 
  2. ↑ "Native Instruments Raises $59 Million From EMH Partners". billboard.com. https://www.billboard.com/articles/business/8006903/native-instruments-raises-59-million-emh-partners. Retrieved 2018-01-31. 
  3. ↑ 3.0 3.1 3.2 "Native Instruments GmbH: Private Company Information - Bloomberg". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=139319. 
  4. ↑ 4.0 4.1 4.2 4.3 4.4 "10 Years Of Native Instruments". soundonsound.com. October 2006. http://www.soundonsound.com/sos/oct06/articles/nifeature.htm/. 
  5. ↑ "The Evolution of Traktor - DJ TechTools" (in en-US). DJ TechTools. 2011-02-11. http://djtechtools.com/2011/02/11/the-history-of-traktor/. 
  6. ↑ "Stanton, Native Instruments, & Beatport Join forces for a new era in Digital DJing". computerdjsummit.com. http://www.computerdjsummit.com/press_releases/2004_09_25_stanton.htm. Retrieved 2017-09-25. 
  7. ↑ "In pictures: 15 years of Native Instruments" (in en). MusicRadar. https://www.musicradar.com/news/tech/in-pictures-15-years-of-native-instruments-507457. 
  8. ↑ "Native Instruments Reaktor 6 |" (in en-gb). https://www.soundonsound.com/reviews/native-instruments-reaktor-6. 
  9. ↑ "NI Kontakt 5 |" (in en-gb). https://www.soundonsound.com/reviews/ni-kontakt-5. 
  10. ↑ "Native Instruments Guitar Rig 5 Pro review" (in en). MusicRadar. https://www.musicradar.com/reviews/guitars/native-instruments-guitar-rig-5-pro-505095. 
  11. ↑ "Native Instruments Massive |" (in en-gb). https://www.soundonsound.com/reviews/native-instruments-massive. 
  12. ↑ "Native Instruments Absynth 5 |" (in en-gb). https://www.soundonsound.com/reviews/native-instruments-absynth-5. 
  13. ↑ "Native Instruments FM8 | Vintage Synth Explorer" (in en). http://www.vintagesynth.com/misc/fm8.php. 
  14. ↑ "Native Instruments Traktor Pro 2 review" (in en). MusicRadar. https://www.musicradar.com/reviews/dj/native-instruments-traktor-pro-2-427583. 
  15. ↑ "Review: Native Instruments Komplete 11 Ultimate" (in en-us). EMusician. https://www.emusician.com/gear/review-native-instruments. 
  16. ↑ "Native Kontrol Standard - inSync" (in en-US). inSync. 2015-11-05. https://www.sweetwater.com/insync/native-kontrol-standard/. 
  17. ↑ 17.0 17.1 "Native Instruments unveils brand new Maschine and Komplete Kontrol hardware" (in en-US). FACT Magazine: Music News, New Music.. 2017-09-07. http://www.factmag.com/2017/09/07/native-instruments-maschine-mk3-komplete-kontrol-mk2/. 
  18. ↑ Advisor, Resident. "Review: Native Instruments - Traktor Kontrol X1 MK2". Resident Advisor. https://www.residentadvisor.net/reviews/13751. 

External links




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