Company:Eko

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Eko, formerly known as Interlude, is a media and technology company that enables production and web distribution of selectable, interactive multimedia videos.[1][2][3] It is widely known for the Sony interactive music video for Bob Dylan's Like A Rolling Stone.[4][5] Eko was founded as Interlude in 2010,[1] and rebranded itself in December 2016.[6]

Technology

Interlude software constructs audiovisual multimedia within which users have selection options for seamlessly streaming choices from a traversable video tree.[7][8][9] This process is explained and exemplified by actual use examples[4][10][11][12] including the interactive video made for Bob Dylan's Like a Rolling Stone.[13] The availability of different video streams allows for a change in viewer perspective[4] or for narrative-branching.[4][10] For example, a decision tree based on 174 individual film segments results in users controlling an extremely large (98,304) number of permutations.[10] This interactivity increases user engagement.[10]

Within industry, companies in the advertising and marketing sectors have used Interlude technology.[1][14][15][16] Treehouse, a free HTML5 web-app version of the suite, enables self-authored publishing directly to websites, blogs, Facebook, iOS, and Android.[3][15][17][18]

Structure

Interlude was founded by Israeli rock musician Yoni Bloch.[1][19] Interlude is based in New York, Los Angeles and Tel Aviv, and is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, and Innovation Endeavors.[19][20]

Awards

  • 2013: Yoni Bloch was awarded the Prime Minister’s Prize for Initiatives and Innovation for Interlude[7]
  • 2014: Best Small Digital Agency[21]
  • 2014: the Sony interactive music video for Bob Dylan's Like A Rolling Stone won four Gold Lions;[22] several sources name it as one of the best music videos of 2013[23][24][25]

References

  1. ↑ 1.0 1.1 1.2 1.3 Barnes B. Former Microsoft Executive Nancy Tellem to Join Interlude Start-Up. The New York Times. April 22, 2015. [1]
  2. ↑ Interlude Makes Its Interactive Video Authoring Suite, Treehouse, Free for Everyone. Business Wire. August 5, 2014. [2]
  3. ↑ 3.0 3.1 Shamah D. That Dylan video: How Israeli tech built it. The Times of Israel. November 25, 2013. [3]
  4. ↑ 4.0 4.1 4.2 4.3 Ha A. Interlude’s Parallel Video Feature Gives You A Cool Way To Combine Clips, Channel Surfing Style. TechCrunch. July 21, 2014. [4]
  5. ↑ Erlichman J. Nancy Tellem Takes Top Role at Interlude for Interactive Video. The Wrap. April 22, 2015. [5]
  6. ↑ [6]
  7. ↑ 7.0 7.1 Leichman AK. Top Israeli innovators receive Prime Minister’s Prize ISRAEL21c. November 12, 2012. [7]
  8. ↑ "United States Patent: 8860882". http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8,860,882.PN.&OS=PN/8,860,882&RS=PN/8,860,882. 
  9. ↑ "United States Patent: 9009619". http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9,009,619.PN.&OS=PN/9,009,619&RS=PN/9,009,619. 
  10. ↑ 10.0 10.1 10.2 10.3 The Big Night ADK Japan. Spikes Asia 2013 - Festival of Creativity
  11. ↑ Shamah D. Want to chat with Shimon Peres? The Times of Israel. Jun 20, 2012. [8]
  12. ↑ Wallenstein A. Nancy Tellem Joins Interactive Video Firm Interlude. Variety. Apr 22, 2015. [9]
  13. ↑ Bob Dylan. Like a Rolling Stone. Official Interactive Video
  14. ↑ Sisario B. YouTube Challenger Lets Music Fans Call the Shots. The New York Times. December 21, 2014. [10]
  15. ↑ 15.0 15.1 Interlude Fuels Interactive Video Creation with Launch of Treehouse Authoring Suite. Business Wire [11]
  16. ↑ Ben-David C. How an Israeli Rock Star Got Bob Dylan and Silicon Valley to Dig His Tech Startup. April 24, 2014. Bloomberg Business.[12]
  17. ↑ Steele C. Digital Artists Reimagine the Music Video. PC Magazine. Apr 18, 2014. [13]
  18. ↑ Storytelling that moves people
  19. ↑ 19.0 19.1 "Interlude". https://www.crunchbase.com/organization/interlude. 
  20. ↑ Goldenberg, Roy (November 1, 2014). "Interactive Video Co Interlude Raises $15m". http://www.globes.co.il/en/article-1000845314. 
  21. ↑ "Mashies 2014". http://mashable.com/mashies-2014/#categories. 
  22. ↑ "Interlude’s Interactive Video Platform Produces Four Cannes Gold Lion Awards". Business Wire. June 23, 2014. http://www.businesswire.com/news/home/20140623006280/en/Interlude%E2%80%99s-Interactive-Video-Platform-Produces-Cannes-Gold#.Vba1JhNViko. 
  23. ↑ Locker, Melissa (December 4, 2013). "Top 10 Music Videos". TIME Magazine. http://entertainment.time.com/2013/12/04/arts-and-entertainment/slide/top-10-best-music-videos/. 
  24. ↑ Wilson, Jeremy (December 19, 2013). "The Best Music Marketing of 2013". The Huffington Post. http://www.huffingtonpost.com/jeremy-wilson/the-best-music-marketing-_b_4468414.html. 
  25. ↑ "The Top Music Videos of 2013". Pitchfork Media. December 10, 2013. http://pitchfork.com/features/staff-lists/9285-the-top-music-videos-of-2013/. 

External links




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