Company:The Faction Collective

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The Faction Collective (also known as Faction Skis) is a manufacturer of freeride skis, poles and skiing-related products[1], based in Verbier, Switzerland [2]. The company's products are sold in over 31 countries through their website and through distributors[3].

History

Faction Skis was founded by a group of skiers in 2006 in Verbier, Switzerland[4]. In 2013, Faction Skis teamed up with French professional skier Candide Thovex to develop a range of signature ski models[5].

Films

The Faction Collective produced three seasons of their web series "We Are The Faction Collective".[6]

In 2017, the company produced the feature film THIS IS HOME featuring skiers Candide Thovex, Kelly Sildaru, and Antti Ollila among others.[7][8] The film was shot in different locations, including Flathead Valley in Montana, Jyväskylä in Finland , Wasatch Mountains in Utah, La Clusaz in France , Deštné v Orlických horách in the Czech Republic and Zermatt and Verbier in Switzerland [9]. THIS IS HOME was nominated for multiple awards by the Powder Awards, iF3 International Freeski Festival, including Film of the Year, People's Choice, Best Male Street Segment (Antti Ollila) and Discovery of the Year (Alex Hall)[10].

Company

Faction is most known to the general public due to its association with multiple X-Games and Freeride World Tour winning freeskier Candide Thovex[11].

Team

Faction's current pro team consists of Candide Thovex[12], Kelly Sildaru[13], Johnny Collinson[14], Sam Anthamatten[15], Sarah Hoefflin[16], Antti Ollila[17], Alex Hall[18], Henry Sildaru[19] and others[20].

References

  1. "Beanie Milne-Home: Marketing & Team Manager for Faction Skis, Verbier" (in en). https://www.verbinet.com/verbier/locals/beanie-milne-home-marketing-and-team-manager-for-verb-based-faction-skis. 
  2. "Faction Skis Launches" (in en). Newschoolers.com. https://www.newschoolers.com/news/read/Faction-Skis-Launches. 
  3. Tabbitt, Sue (2016-02-11). "Satisfying a taste for British products - the retailers who sell abroad" (in en). https://www.theguardian.com/small-business-network/2016/feb/11/british-products-retailers-export-routes-market. 
  4. admin_SBC_ski (2012-01-31). "Interview with Founder and Creative Director of Faction Skis" (in en-US). SBC Skier. http://sbcskier.com/interview-with-founder-and-creative-director-of-faction-skis/. 
  5. "Candide Thovex joins Faction Skis" (in en). Newschoolers.com. https://www.newschoolers.com/news/read/Candide-Thovex-joins-Faction-Skis. 
  6. "The Last Episode of "We Are the Faction Collective" | POWDER Magazine" (in en-US). POWDER Magazine. 2016-04-14. https://www.powder.com/videos/the-last-episode/. 
  7. THIS IS HOME by The Faction Collective on YouTube
  8. "Editor's Review: Faction's new film, "This is Home"" (in en-US). Freeskier.com. 2017-10-13. https://freeskier.com/stories/editors-review-factions-new-film-home. 
  9. "Editor's Review: Faction's new film, "This is Home"" (in en-US). Freeskier.com. 2017-10-13. https://freeskier.com/stories/editors-review-factions-new-film-home. 
  10. Magazine, Forecast Ski. "FACTION SKIS' THIS IS HOME" (in en). https://forecastski.com/video/pub:9222/FACTION-SKIS-THIS-IS-HOME. 
  11. Michelson, Megan (2018-01-23). "Candide Thovex—and his Skis—Rip Everything But Snow" (in en). Outside Online. https://www.outsideonline.com/2277121/how-candide-thovex-skis-grass-sand-and-rock. 
  12. "Candide Thovex joins Faction Skis" (in en). Newschoolers.com. https://www.newschoolers.com/news/read/Candide-Thovex-joins-Faction-Skis. 
  13. "Behind the scenes of the Sildaru siblings' partnership with Faction Skis" (in en-US). Freeskier.com. 2017-01-11. https://freeskier.com/stories/the-power-of-two-behind-the-scenes-of-the-sildaru-siblings-partnership-with-faction-skis. 
  14. "John Collinson Signs with Faction Skis" (in en). Newschoolers.com. https://www.newschoolers.com/news/read/John-Collinson-Signs-Faction-Skis. 
  15. Weakley, Cat (2016-03-02). "Samuel Anthamatten on the Freeride World Tour: Steep, deep and crazy" (in en-GB). The Telegraph. ISSN 0307-1235. https://www.telegraph.co.uk/travel/ski/articles/Samuel-Anthamatten-interview-Freeride-World-Tour-Steep-deep-and-crazy/. 
  16. "Sarah Hoefflin: Switzerland’s Dark Horse | Morzine Source Magazine" (in en-US). https://www.morzinesourcemagazine.com/sarah-hoefflin-switzerlands-dark-horse/. 
  17. "The Antti Ollila Interview" (in en). Newschoolers.com. https://www.newschoolers.com/news/read/The-Antti-Ollila-Interview. 
  18. "Skier Exposure: Alex Hall" (in en). Newschoolers.com. https://www.newschoolers.com/news/read/Skier-Exposure-Alex-Hall. 
  19. "Behind the scenes of the Sildaru siblings' partnership with Faction Skis" (in en-US). Freeskier.com. 2017-01-11. https://freeskier.com/stories/the-power-of-two-behind-the-scenes-of-the-sildaru-siblings-partnership-with-faction-skis. 
  20. "Here's a sneak-peek at Faction Skis' next big project" (in en-US). Freeskier.com. 2017-03-23. https://freeskier.com/videos/faction-skis-next-big-project.