Company:DSTLD
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| Type | Private |
|---|---|
| Industry | Clothing |
| Predecessor | 20Jeans |
| Founded | 2014 in Los Angeles , California , US |
| Founders |
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| Website | www |
DSTLD (pronounced distilled) is an American clothing company, founded in 2014 by Corey Epstein, Ryan Jaleh and Mark Lynn and backed by Asher New York Holdings.[1] The California -based company designs and retails a line of mostly denim-based clothing. The company has become known for its relatively affordable pricing, environmentally friendly design and manufacturing,[1][2] a direct-to-consumer retail strategy.[3]
History
DSTLD was founded by co-CEOs Corey Epstein, Ryan Jaleh and Mark Lynn.[4] The company was first founded by Epstein as 20Jeans and operated by buying overstock fabric from Los Angeles -based high-end jeans designers to be sent overseas, to places like Hong Kong and Shanghai, turning the fabric waste into low-cost jeans that the company then resold for $20.[1][5] Epstein was joined Lynn and the two rebranded the company as DSTLD in April 2014.[1][4] They hired Anh Vu, formerly of Gap Inc. to head the initial design team.[5] In April 2016, DSTLD hired designer Paul Roughley, previously of Kill City Clothing, as the new design director.[2][6]
The company gained a seed round investment of $4.4 million from investors including CAA Ventures and CrunchFund.[5] In September 2015, the company announced that it will be using the SeedInvest platform to offer its customers the opportunity to directly invest in the start-up.[7][8] The crowdfunding was made possible by the Jumpstart Our Business Startups Act.[1][9] By the end the month, "DSTLD had received more than $7.6 million in indicated interest."[7] In summer 2016, the company announced a Series A round open to the public. As of August 2016, it had gained funds "from more than 450 people investing an average of $2,400."[1] By April 2017, using SeedInvest, the company had raised $1.75 million.[10] In August 2017, the company reopened the platform for a second round of investment through crowdfunding.[11]
In January 2019, DSTLD announced it was looking to open a UK showroom and list on London's AIM stock market. The company intends to use the funds it raised at the end of 2018 for the expansion- around £1.6 million.[12]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Goodheart, Jessica (2017-07-26). "This Denim Company Thinks Blue Jeans Can Go Green And Still Be Affordable" (in en-US). Fast Company. https://www.fastcompany.com/40444357/how-this-jean-company-tries-to-blend-ethical-practices-and-affordability.
- ↑ 2.0 2.1 Chhabra, Esha (2016-08-03). "The Fabric of Our Lives or the Planet's Latest Threat? Fashion Startups Look Into Cotton Alternatives" (in en). Vogue. https://www.vogue.com/article/fashion-startups-cotton-alternatives.
- ↑ Tsotsis, Alexia (2014-11-10). "DSTLD Is Everlane For Jeans" (in en-US). TechCrunch. https://techcrunch.com/2014/11/10/dstld-is-everlane-for-jeans/.
- ↑ 4.0 4.1 Prescod, Danielle (2014-04-07). "Introducing the Premium Denim That Will Only Cost You $65" (in en-US). ELLE. http://www.elle.com/fashion/news/a15350/dstld-affordable-jeans/.
- ↑ 5.0 5.1 5.2 Brooke, Eliza (2014-11-26). "Meet DSTLD, the Denim Brand That's Promising Killer Jeans for Under $100" (in en-US). Fashionista. https://fashionista.com/2014/11/dstld-denim.
- ↑ Nieder, Alison A. (2016-10-27). "DSTLD: Building the Wardrobe One Premium Piece at a Time" (in en). California Apparel News. https://www.apparelnews.net/news/2016/oct/27/dstld-building-wardrobe-one-premium-piece-time/.
- ↑ 7.0 7.1 Sherman, Lauren (2015-09-28). "Why One LA-Based Denim Brand Is Inviting Fans to Be Investors" (in en-US). Yahoo! Style. https://www.yahoo.com/news/why-one-la-based-denim-brand-is-inviting-fans-to-182334158.html.
- ↑ Sherman, Lauren (2015-11-26). "Is There Still Hope for Fashion Crowdfunding?" (in en-GB). The Business of Fashion. https://www.businessoffashion.com/articles/intelligence/is-there-still-hope-for-fashion-crowdfunding.
- ↑ Biron, Bethany (2016-06-27). "How DSTLD is democratizing denim" (in en). http://www.glossy.co/platform-effect/how-dstld-is-democratizing-denim.
- ↑ Chhabra, Esha (2017-04-25). "One Year In, Equity Crowdfunding Is Still Waiting For Its Moment" (in en-US). Fast Company. https://www.fastcompany.com/40407364/one-year-in-equity-crowdfunding-is-still-waiting-for-its-moment.
- ↑ Milnes, Hilary (2017-08-09). "How DSTLD, the first customer-funded fashion brand, tripled revenue in one year" (in en). http://www.glossy.co/ecommerce/how-dstld-the-first-customer-funded-fashion-brand-tripled-revenue-in-one-year.
- ↑ Jahshan, Elias (2019-01-04). "DSTLD eyes UK expansion with London listing & showroom - Retail Gazette" (in en-GB). https://www.retailgazette.co.uk/blog/2019/01/dstld-eyes-uk-expansion-london-listing-showroom/.
External links
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