Company:Doorstep

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Short description: Norwegian online marketplace company

Doorstep is an online brokerage firm based in Norway .

It was established in 2000, and was meant to develop a web portal for online trade. It was a cooperation between telecommunications company Telenor and Den norske Bank. Chairman was Petter Jansen, and among the board members were Gunn Wærsted, Jon Fredrik Baksaas and Ingvild Myhre.[1][2] The goal was to create the largest market place of its kind in Norway. However the chief executive officer Knut Oppegaard quit in March 2001 and was replaced by Ann-Kristin Hageløkken. The portal had not yet been opened.[3] The plans were then significantly altered in April 2001, as the plans for online trading were cut. It shared its fate with several dot-com companies,[4] although the company would use the .no top-level domain instead of .com.[5]

The company still exists, with the purpose of "business development". Jon Fredrik Baksaas is a member of the board, which is now chaired by Rune Bjerke.[6]

References

  1. Egede-Nissen, Heidi (31 October 2000). "Hånd i hånd om e-handel" (in no). Dagens Næringsliv: p. 11. 
  2. Egede-Nissen, Heidi (18 January 2001). "Åpner for banktopper" (in no). Dagens Næringsliv: p. 7. 
  3. "Reduserte ambisjoner" (in no). Dagens Næringsliv: p. 28. 8 March 2001. 
  4. "DnB/Telenor-nettbutikk skrinlagt" (in no). Aftenposten: p. 44. 3 April 2001. 
  5. "Vital på nett med skadeforsikring" (in no). Bergens Tidende: p. 17. 8 December 2000. 
  6. Official site (in Norwegian)