Company:Mixbook
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| Type | Private |
|---|---|
| Industry | photo books, Photograph-derived manufacture, photo sharing |
| Founded | 2006 |
| Founders | Andrew Laffoon, Aryk Grosz |
| Headquarters | Redwood City, California, U.S. |
Number of employees | 60[citation needed] |
| Website | mixbook |
Mixbook, a #1 rated[1] photo book brand, based in Redwood City, California, offers a large selection of design choices to create personal stories through customizable photo books, cards, calendars and home decor.[2]
Mixbook Studio,[3] the company’s suite of storytelling tools, along with its mobile app, leverages machine learning technology and AI-powered recommendations, to turn photos into personal stories and keepsakes.
History
Co-founded in 2006 by Andrew Laffoon and Aryk Grosz,[4] the company was initially created to assist high school groups and students in crafting personal yearbooks. [5] The company launched its photo book editor tool in 2009 providng consumers the means to design fully customizable photo books. [6] In 2010, Mixbook added calendars and photo cards to its product line, adding calendars and photo carsd into its offerings.
In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.[7] In 2013 the company launched another photo book service called Montage,[8] which offered a web-based interface, powered by image recognition technology.
Since its inception, Mixbook has been named “the best photo book service” by Tom’s Guide,[9] and the title of “best overall photo book service” by WSJ’s The Buy Side.[10] The company’s user-friendly software has been widely praised for simplifying the creation process and delivering a first-class user experience, garnering more than 30,000 5-star reviews on TrustPilot.
Notably, Mixbook has forged partnerships with brands like Martha Stewart,[11][12] Crayola, Hallmark and PetSmart,[13] contributing to its reputation as a trusted platform for creating personalized products.
Awards and Accolades
- #43, America's Most Promising Companies, Forbes [14]
- #176 on Inc 500, Inc Magazine[15]
- "Second fastest growing company in Silicon Valley", Silicon Valley Business Journal[16]
- Best Photo Book Service, Tom's Guide
- Best Overall Photo Book Service, WSJ.com
- The Best PHoto Book Service, NYtimes Wirecutter[17]
- Editor's Choice Best Photo Book, Top Ten Reviews[18]
List of Acquisitions
- WedPics, acquired by Mixbook in 2017.[19]
- Scrapblog, acquired by Mixbook in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [20]
- Citrify, acquired by Mixbook[21]
- Yobongo, acquired by Mixbook in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others.[22] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[23]
References
- ↑ "Mixbook review: Simply the best". https://www.tomsguide.com/reviews/mixbook.
- ↑ "Mixbook". http://www.mixbook.com.
- ↑ "Mixbook Adds AI Design Tools to its Photo Book Builder". https://petapixel.com/2023/10/17/mixbook-adds-ai-design-tools-to-its-photo-book-builder/.
- ↑ "Making Photo Books With a Social Spin". 2012-07-02. https://www.inc.com/30under30/donna-fenn/andrew-laffoon-and-aryk-grosz-founders-of-mixbook.html.
- ↑ "7 Business Lessons from Mixbook CEO Andrew Laffoon". https://www.freeenterprise.com/ceo-andrew-laffoon/.
- ↑ "Mixbook Launches Upgrade to Online Photo Book Editor". 2009-03-09. https://mixbook.wordpress.com/2009/03/09/mixbook-launches-upgrade-to-online-photo-book-editor/.
- ↑ "Mixbook CEO: We create the story for you". https://www.cnbc.com/latest-video/?video=3000211538&play=1.
- ↑ Perez, Sarah. "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". https://techcrunch.com/2013/11/19/mixbook-debuts-montage-a-photo-book-builder-meant-to-take-minutes-not-hours/.
- ↑ Havlik, Dan. "Mixbook review: Simply the best". https://www.tomsguide.com/reviews/mixbook.
- ↑ Walsh, Valerie. "The Best Online Photo Book Services for Preserving Your Memories". https://www.wsj.com/buyside/arts-entertainment/best-photo-books-45a7fe2c#a3608c064b3e16b8ec713bb7e98b9a6b.
- ↑ "Mixbook Partners With Martha Stewart and Marquee Brands to Launch Collection of Photo Book and Card Designs". https://www.prnewswire.com/news-releases/mixbook-partners-with-martha-stewart-and-marquee-brands-to-launch-collection-of-photo-book-and-card-designs-301013014.html.
- ↑ Keene, Meg. "Our Fav's Mixbook and Martha Stewart Made the Prettiest Collection". https://apracticalwedding.com/martha-stewart-mixbook-collaboration/.
- ↑ Polyn, Glenn. "PetSmart, Mixbook Partnership Celebrates Wag-Worthy Occasions". https://www.petage.com/petsmart-mixbook-partnership-celebrates-wag-worthy-pet-photo-occasions/.
- ↑ "Mixbook, America's Most Promising Companies". https://www.forbes.com/companies/mixbook/.
- ↑ "Mixbook, #176 in Inc 500". http://www.inc.com/profile/mixbook.
- ↑ "The fastest growing companies in Silicon Valley - Silicon Valley Business Journal". http://www.bizjournals.com/sanjose/news/2013/10/17/whos-silicon-valleys-fastest-growing.html?s=image_gallery&img_no=3.
- ↑ Roberts, Erin. "The Best Photo Book Service". https://www.nytimes.com/wirecutter/reviews/best-photo-book-service/.
- ↑ Hartup, Andy. "Best photo books 2023". https://www.toptenreviews.com/best-photo-books.
- ↑ "Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings" (in en-US). https://finance.yahoo.com/news/mixbook-acquires-wedpics-leading-photo-140000500.html.
- ↑ "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog" (in en-us). https://techcrunch.com/2011/01/18/online-scrapbooking-platforms-consolidate-mixbook-buys-scrapblog/.
- ↑ "How Mixbook’s founders translated engineering smarts to entrepreneurial success". https://www.aabacosmallbusiness.com/advisor/blogs/profit-minded/mixbook-founders-translated-engineering-smarts-entrepreneurial-success-222925057.html.
- ↑ "Yobongo to be acquired and shut down by Mixbook". https://www.wsj.com/articles/DJFVW00020120308e838vb5bu.
- ↑ "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". https://techcrunch.com/2012/09/07/now-at-mixbook-former-yobongo-team-reveals-mosaic-a-fast-way-to-build-photobooks-from-your-iphone/.
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