Company:Stanley bottle
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| Type | Brand of Pacific Market International, LLC, which is owned by HAVI |
|---|---|
| Founded | 1913 in Great Barrington, Massachusetts |
| Founder | William Stanley Jr. |
| Headquarters | Seattle, Washington |
| Website | www.stanley1913.com |
Stanley is an American brand of food and beverage containers invented by William Stanley Jr.[1][2]
History
In 1913, William Stanley Jr. created the Stanley all-steel vacuum flask, better known as the Stanley bottle, as a result of his work with transformers, during which he discovered that a welding process he was using could be used to insulate a vacuum bottle with steel instead of glass.[3]
By 1915, William Stanley began mass production of the Stanley bottle. He acquired an empty building, renovated and equipped it with machinery for production of insulated jugs, beverage servers, and desk top decanters.
In 1916, William Stanley died at the age of 57.[4] A New York City investment company acquired the operation and hired a mechanical engineer, Harry Badger, as General Manager who continued to invent and develop new products which expanded the product line.
The company was acquired in 2002 by Seattle-based company PMI Worldwide.[1]
Stanley introduced the 40-US-fluid-ounce (1,200 mL) Quencher bottle in 2016. The Quencher's early sales were not substantial, and the company stopped restocking and marketing it in 2019. After working with the Buy Guide, a women-run blog based in Utah, to sell 5,000 Quenchers, the company resumed production in an increasingly broad array of colors.[5] The product was the primary driver of Stanley's annual sales increasing from US$70 million in 2019 to $750 million in 2023. The company has sold Quenchers in collaboration with Starbucks and country music star Lainey Wilson, which have sold out quickly.[6] Since a successful influencer marketing campaign for its Quencher bottle in 2019, Stanley has shifted its marketing to sell primarily to women.[7]
A year later, the company hired Terence Reilly, formerly of Crocs, as its president; sales of Quenchers rose 275% from 2020 to 2021.[1][7] A Valentine's Day-themed Quencher bottle released in December 2023 caused a frenzy at some Target stores; some customers camped out at stores, while others were reportedly "nearly coming to blows or otherwise overrunning the store", to buy one.[7]
See also
- List of bottle types, brands and companies
- Aladdin (food & beverage containers)
References
- ↑ 1.0 1.1 1.2 Geraldo, Renata (January 12, 2024). "Seattle-based Stanley rides the wave of water bottle, tumbler addiction". The Seattle Times. https://www.seattletimes.com/business/seattle-based-stanley-rides-the-wave-of-water-bottle-tumbler-addiction/. "The legacy brand that sold its iconic green thermos to men for decades has recently pivoted to targeting women and younger generations through influencer marketing and product scarcity."
- ↑ "Armchair or Stadium Box Fans: Remember the Thermos for the Best Hot or Iced Coffee". http://archive.supermarketguru.com/page.cfm/32408.
- ↑ , William"Heat-insulated receptacle" US patent 1071817A, published 1912-08-05, issued 1913-09-02
- ↑ "William Stanley, 1858 - 1916". http://www.ieee.org/web/aboutus/history_center/biography/stanley.html.
- ↑ Issawi, Danya (May 17, 2022). "The Sisterhood of the Stanley Tumbler". The New York Times. https://www.nytimes.com/2022/05/17/style/stanley-tumbler.html.
- ↑ Vega, Nicolas; Shamo, Lauren (December 23, 2023). "How a 40-ounce cup turned Stanley into a $750 million a year business" (in en). CNBC. https://www.cnbc.com/2023/12/23/how-a-40-ounce-cup-turned-stanley-into-a-750-million-a-year-business.html.
- ↑ 7.0 7.1 7.2 Deb, Sopan (January 5, 2024). "Why People Are Camping Out at Target for the Valentine’s Stanley Tumbler". The New York Times. https://www.nytimes.com/2024/01/05/us/stanley-cup-target-pink-starbucks.html.
External links
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