Company:WGSN (trend forecasting)
| Type | Private |
|---|---|
| Founded | 1998 |
| Headquarters | West London, UK |
| Website | wgsn |
WGSN is the world's leading trend forecasting company, suppling global brands with consumers and product forecasts. WGSN was founded in 1998 in West London by brothers Julian and Marc Worth. Emap (now Ascential), a business-to-business publisher and exhibitions company, bought the company in October 2005 for £140m.[1]
Recent history
In 2013, WGSN merged with its biggest competitor, Stylesight.[2] Like WGSN, Stylesight had a vast library of fashion forecasting, trend information, archival photos, and even sketches and patterns for designers to use. Keeping the WGSN name, the new product has been designed around the technology developed by Stylesight and launched in 2014.
In February 2016, Ascential plc, an international media company that includes WGSN in its portfolio, was the subject of an £800m initial public offering.[3]
Products
As an online service, the business derives its revenues from 9 different product subscriptions (WGSN Insight, WGSN Fashion, WGSN Interiors, WGSN Beauty, WGSN Food & Drink, WGSN Consumer Tech, WGSN Barometer, Coloro, TrendCurve+) and a custom advisory business (WGSN Mindset) .[4]
See also
- Coolhunting
- Extrapolation
- Technology forecasting
- Trend Forecasting
References
- ↑ Jonathan Moules, My liquidity moment: Marc Worth Financial Times, SEPTEMBER 29, 2011
- ↑ "Best of WGSN and Stylesight to be combined in new WGSN.com service" (in en). Drapers. https://www.drapersonline.com/news/best-of-wgsn-and-stylesight-to-be-combined-in-new-wgsncom-service/5062136.article.
- ↑ WGSN Appoints Kevin Silk As Managing Director Aug 01, 2016.
- ↑ "Products Archive". https://www.wgsn.com/en/products/.
External links
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