Finance:Exit Intent Popup
An "Exit Intent Popup" is a technique used in online shops and websites to retain visitors that are going to leave the site.
The visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary (because the tab bar is usually there), a popup window is shown. The ad is triggered by using a Javascript snippet that measures the speed and direction of the mouse.[1] Often the popup contains a discount code to convince the user to finish the sale. Exit intent advertisements can also be used to offer a discount, push to a demo, collect emails, or segment to a newsletter list.
How exit intent technology works on mobile devices
The exit-intent technology works differently on mobile devices than it works on a desktop. There is no mouse movement to track, so advanced exit intent popup software will show a popup once a visitor tries to click "back" or close the mobile browser tab.
Shopping systems implementing Exit Intent Popups
- Trusted Shops with their "Trustbadge Technology":[2]
You can also set up an exit-intent pop-up, which offers visitors a discount if they’re about to exit your shop without completing a purchase!
References
28 Examples of Highly Converting Popup Designs, With the Science Behind Them.
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