Software:Lambo Xtra

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Lambo Xtra
Type of businessPrivate company
Available inEnglish[1]
FoundedLagos, Nigeria in 2010[2]
HeadquartersLagos, Nigeria.
Country of originNigeria[3]
OwnertheMedia 360 Company[4]
Founder(s)Soltesh Iyere (CEO)
IndustryMusic,[5] Movies
Websitelamboxtra.com
Written inPHP
JavaScript
JQuery
HTML[6]

Lambo Xtra (formerly 9janimi Channel)[7] is a Nigerian Lagos-based platform for youth culture, launched in 2010[8] by Nigerian startup theMedia 360 Company Ltd.[9][10] Its primary content is Afro pop music.


History

The main services are music and movie streaming.[11][12] There are two subscription tiers: The Freemium (free) and Premium (paid) offerings. The service is available on Web and via mobile apps.[13][14]

The channel pays royalties to artists.[15] The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement.[16]

9janimi[17][18] is a Yoruba phrase, which means "I’m a Nigerian".

9janimi Channel[19] was established in 2010 in Lagos, Nigeria by Soltesh Iyere.[20] To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats[21] in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts.[22][23] With singer-songwriter Halle Mordu[24][25][26] and model Idia Aisien are its brand ambassadors.[8][27][28][29]

Awards and nominations

Nominated – New Media Broad Awards 2014[30][31]

References

  1. ↑ "Lambo Xtra – Press". https://lamboxtra.com/company/press/. Retrieved 14 January 2016. [yes|permanent dead link|dead link}}]
  2. ↑ "9janimi Channel launches new music streaming app". Sola Bodunrin. https://www.legit.ng/750174-check-new-innovation-nigerian-music-industry-will-help-fight-piracy.html. Retrieved 1 March 2016. [yes|permanent dead link|dead link}}]
  3. ↑ "Online Music: 9janimi Channel Offers Artistes Platform To Earn Royalties". http://www.channelstv.com/2016/03/02/online-music-9janimi-offers-artistes-platform-to-earn-loyalties/. Retrieved 2 March 2016. 
  4. ↑ "9janimi Channel – Music In Africa". 25 February 2015. http://musicinafrica.net/directory/9janimi-channel. Retrieved 25 February 2015. 
  5. ↑ "Site Info - 9janimi.com". w3techs. http://w3techs.com/sites/info/9janimi.com. Retrieved 14 January 2016. 
  6. ↑ "9janimi Channel rebrands to Lambo Xtra". 21 January 2020. https://www.vanguardngr.com/2020/01/9janimi-channel-rebrands-to-lambo-xtra/. 
  7. ↑ 8.0 8.1 "9janimi Channel Berths". The Nation (Nigeria). http://thenationonlineng.net/9janimi-channel-berths/. 
  8. ↑ "theMedia 360 Company, rebranding media space with innovatives". Bolatito. https://www.independent.ng/themedia-360-company-rebranding-media-space-with-innovatives/. Retrieved 21 January 2020. 
  9. ↑ "theMedia 360 rejigs business model for improved music digital distribution". 21 June 2019. https://guardian.ng/features/media/themedia-360-rejigs-business-model-for-improved-music-digital-distribution/. Retrieved 21 January 2020. 
  10. ↑ "9janimi Channel beefs up platform with new features". The Nation Newspaper (The Nation (Nigeria)). 12 January 2016. http://thenationonlineng.net/9janimi-channel-beefs-up-platform-with-new-features/. 
  11. ↑ "9janimi Channel braces up for new media". Daylight.ng. http://www.daylight.ng/9janimi-channel-braces-up-for-new-media/. 
  12. ↑ "9janimi Channel: A Spotify For Nollywood". Apex Nolly. http://apexnolly.com/9janimi-channel-a-spotify-for-nollywood/. 
  13. ↑ "Indigenous streaming service to reward music acts on platform". Gbenga Bada. http://pulse.ng/buzz/davido-patoranking-seyi-shay-indigenous-streaming-service-to-reward-music-acts-on-platform-id4726365.html. Retrieved 1 March 2016. 
  14. ↑ "9janimi Channel to pay royalty to artistes". The Nation Newspaper (The Nation (Nigeria)). 3 September 2015. http://thenationonlineng.net/9janimi-channel-to-pay-royalty-to-artistes/. 
  15. ↑ "NCC proposes digital piracy bill to National Assembly". Premium Times. http://www.premiumtimesng.com/arts-entertainment/182169-ncc-proposes-digital-piracy-bill-to-%E2%80%8Bn%E2%80%8Bational-%E2%80%8Ba%E2%80%8Bssembly.html. Retrieved 27 May 2015. 
  16. ↑ "9janimi Channel debuts to pay artistes royalties". The Daily Independent (Lagos). http://dailyindependentnig.com/2015/09/9janimi-channel-debuts-to-pay-artistes-royalties/. 
  17. ↑ "9janimi Channel Beta to offer unlimited music on the go!". Mix Naija. http://mixnaija.com/2016/02/indigenous-streaming-service-to-reward-davido-patoranking-seyi-shay-on-platform/. 
  18. ↑ "9janimi Channel to pay artistes royalties". Vanguard (Nigeria). 3 September 2015. http://www.vanguardngr.com/2015/09/9janimi-channel-to-pay-artistes-royalties. Retrieved 4 September 2015. 
  19. ↑ "9janimi Channel Says The Streaming Service Is Just The Tip Of The Iceberg". For Naija. http://www.fornaija.com/9janimi-channel-to-pay-royalty-to-artistes/. 
  20. ↑ "9janimi Channel takes operations abroad". The Nation Newspaper (The Nation (Nigeria)). 26 July 2015. http://thenationonlineng.net/9janimi-channel-takes-operations-abroad/. 
  21. ↑ "Olamide's Lagos Boys Tops 9janimi Music Chart". http://chinenyeugonna.com/?p=7098. 
  22. ↑ "9janimi Channel: The Rise Of A Streaming Music Service In Africa". African Seer. http://www.africanseer.com/nigeria/434240-9janimi-channel-to-pay-artistes-royalties.html. 
  23. ↑ "Why I sing more about love — Halle, Nigeria's Janet Jackson". Vanguard (Nigeria). 23 May 2015. http://www.vanguardngr.com/2015/05/why-i-sing-more-about-love-halle-nigerias-janet-jackson/. 
  24. ↑ "I always challenge the guys, says Halle, Nigeria's Janet Jackson". Vanguard (Nigeria). 6 June 2015. http://www.vanguardngr.com/2015/06/i-always-challenge-the-guys-says-halle-nigerias-janet-jackson/. 
  25. ↑ "I can be a pain in the butt – Halle Ihmordu". Vanguard (Nigeria). 15 March 2013. http://www.vanguardngr.com/2013/03/i-can-be-a-pain-in-the-butt-halle-ihmordu/. 
  26. ↑ "9janimi Music Channel Makes Waves". Entertainment Express. 5 August 2015. http://expressng.com/2016/01/9janimi-music-channel-makes-waves/. Retrieved 17 January 2016. 
  27. ↑ "9janimi Channel plans to rejuvenate music streaming in Nigeria". Somtoo – Africa's Tech Hub. http://somtoo.com/9janimi-channel-plans-to-rejuvenate-music-streaming-in-nigeria/. [yes|permanent dead link|dead link}}]
  28. ↑ "9janimi Channel: Evolving through the entrepreneurship ecosystem". Today News Nigeria. http://www.todaynews.com.ng/news-headlines/2016/01/9janimi-channel-beefs-up-platform-with-new-features/. 
  29. ↑ "9janimi Channel Wants to Offer Artistes Better Value". Tech Cabal. 27 October 2015. http://techcabal.com/2015/10/27/9janimi-channel-wants-to-offer-artistes-better-value/. 
  30. ↑ "9janimi Channel wants musicians in Nigeria to earn from their work". Tech Moran. http://techmoran.com/9janimi-wants-musicians-nigeria-earn-work/. 

External links



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