2020 Summer Olympic pictograms
The 2020 Summer Olympic pictograms are visual graphic symbols used to represent each sport in competition games of the 2020 Summer Olympics.[1]
Formation
The Tokyo 2020 Organising Committee (TOCOG) produced the official sports pictograms of the Tokyo 2020 Olympic Games, due to the need to communicate visually to an increasingly international group of athletes and spectators, while paying great respect to the Olympic sport pictograms, which were first introduced at the 1964 Tokyo Olympic Games.[2]
The designer team led by Masaaki Hiromura (fr) was in charge of the creation of the Official "Olympic Games sport pictograms". All rights, including copyrights, regarding the produced the Official Pictograms belong to the TOCOG. After the Olympic and Paralympic Games, it is expected to be under the jurisdiction of the International Olympic Committee (IOC).[3]
Works
The Olympic Games Tokyo 2020 sport pictograms were released on 12 March 2019 (500 days to the originally scheduled opening ceremony), they are designed to subtly communicate the characteristics and athleticism of each sport, as well as artistically highlighting the dynamism of athletes.[1]
Hiromura reveals in a newspaper interview that he needs to go back to the origin of pictograms, "information transmission", and to be simple. So that, for example, for golf, boxing, and other things that can be expressed only by the upper body he does not draw the lower body.[4] On the other hand, he says he pursued realism and activity in simplicity. The evolution of the pictograms to show the dynamics and reality of athletes is, for example, that "I studied body movements and made the torso white in many sports. It is better not to draw the torso. I noticed that the condition of the abdominal muscles and the twist of the waist are easily transmitted."[4]
A total of 50 pictogram designs for the 33 sports of the 2020 Tokyo Olympic were produced (for example, five for the individual disciplines within cycling).[1]
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Opening ceremony
The 2020 Summer Olympics opening ceremony included a video sequence in which a performer represented each in turn of the pictograms.[5] Time Out described it as "a funny, witty performance reminiscent of a typical Japanese TV game show".[6]
The design of Paralympic pictograms and kinetic sport pictograms
The Tokyo 2020 "Paralympic Games sport pictograms" were also handled by Masaaki Hiromura's team, and 23 pictogram designs were produced for the 22 sports of the 2020 Tokyo Paralympics (there were separate pictograms for road cycling and track cycling, within the sport of cycling). Emphasis was placed on expressing a sense of dynamism by studying the rules of the Paralympic Games, how to use the body of para-athletes, and equipment such as wheelchairs for para-athletes.[7]
When both the Olympic Sport Pictograms and the Paralympic Sport Pictograms of Tokyo 2020 are collectively referred to, the name of the Tokyo 2020 Sport Pictograms is often used.
Furthermore, in 2020, "Kinetic Sport Pictograms", which are developments of the sport pictograms based on dynamic concepts such as motion-designed logomark, were unveiled.[8] This work was supervised by video designer Kota Iguchi (ja), and the product could be viewed on the digital signage inside the stadium.
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References
- ↑ 1.0 1.1 1.2 "Tokyo 2020 unveils Olympic Games sport pictograms". 2019-03-12. https://olympics.com/tokyo-2020/en/news/tokyo-2020-unveils-olympic-games-sport-pictograms.
- ↑ Kirsty, Bouwers (2021-07-20). "A Symphony of Symbols, the Harmonic Language". https://www.tokyoupdates.metro.tokyo.lg.jp/en/post-278/.
- ↑ "Tokyo 2020 Olympic event pictograms winning gold-plated popularity, inspiring parodies". 2021-08-05. https://mainichi.jp/english/articles/20210804/p2a/00m/0sp/015000c. Retrieved 2021-08-17. "in principal the property of the International Olympic Committee"
- ↑ 4.0 4.1 "Graphic designer Masaaki Hiromura" (in ja). 中日新聞 (The Chunichi Shimbun). 2020-03-15. https://www.chunichi.co.jp/article/1936. Retrieved 2021-08-18.
- ↑ "Incredible dance sequence at Olympic Opening Ceremony gets people asking... what is a pictogram?". Tokyo 2020. 23 July 2021. https://olympics.com/tokyo-2020/en/news/pictogram-dance-sequence-at-olympic-opening-ceremony-gets-people-asking-what-is.
- ↑ Steen, Emma. "In photos: 8 best moments from the Tokyo Olympics opening ceremony". Time Out Tokyo. https://www.timeout.com/tokyo/news/in-photos-8-best-moments-from-the-tokyo-olympics-opening-ceremony-072321.
- ↑ "Tokyo 2020 unveils Paralympic Games sport pictograms". 2019-04-13. https://olympics.com/tokyo-2020/en/paralympics/news/tokyo-2020-unveils-paralympic-games-sport-pictograms.
- ↑ "Tokyo 2020 unveils Olympic Games sport pictograms". 2020-02-27. https://olympics.com/tokyo-2020/en/news/tokyo-2020-unveils-kinetic-sport-pictograms-a-games-first.
External links
- Hiromura Design Office
- Anjo City Museum of History
- "Tokyo 2020 Official website". https://tokyo2020.org/en/.
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