BabyChakra
BabyChakra is an online community platform for parents, headquartered in Mumbai , India.[1][2] In August 2022, professor Shikhar Ghosh from Harvard Business School conducted a case study on BabyChakra.[3]
History
BabyChakra was launched in February 2015 by Naiyya Saggi and Mitesh Karia.[4][5] The platform provides information on conception, pregnancy, birth, and early childhood.
In 2015, BabyChakra secured seed funding, followed by a Series-A investment in 2016 from RoundGlass Partners, Artha India Ventures, Microsoft Accelerator Bangalore, Singapore Angel Network, and Mumbai Angels.[5]
In 2017, it was chosen by Google for its Launchpad Accelerator program.[2][6] BabyChakra represented India at the Google Global Launchpad Accelerator in February 2018 and joined the NITI Aayog Working Committee on Maternal and Child Health.
In 2018, the company received an undisclosed amount in its Series B funding from Mark Mobius-backed Equanimity Ventures Fund and Anand Chandrasekaran, a director at Facebook.[7][8]
The following year, Rachita Choudhary, former Director of Engineering at FreeCharge, was appointed Head of Engineering, and Samarth Sawhney, a founding member of Jabong and Hopscotch, joined as Head of Growth.[9]
By 2021, BabyChakra had over 25 million mothers and 10,000 doctors. In August 2021, BabyChakra was acquired by MyGlamm.[10][11]
BabyChakra acquired TinyStep in March 2022 and expanded into the Babycare category in May 2023.[12]
In August 2022, professor Shikhar Ghosh from Harvard Business School conducted a case study on BabyChakra. The study focuses on its journey and the founders' decision to merge with the Good Glamm Group, analyzing the learnings of the founders alongside the growth milestones of the brand.[3][13]
Data breach
A misconfiguration in one of BabyChakra's servers left over 5.5 million user files exposed to potential hacking. This included photographs and videos of BabyChakra's users, as well as sensitive subjects such as medical test results and prescriptions. Some of these files are said to be associated with the children and families of the affected users.[14][15]
References
- ↑ "How Naiyya Saggi Built BabyChakra Into A Mothers' Social Network" (in en). https://www.forbesindia.com/article/startups/how-naiyya-saggi-built-babychakra-into-a-mothers-social-network/44387/1.
- ↑ 2.0 2.1 Bhalla, Kritti (2021-05-12). "Parenting Platform BabyChakra Exposes 5.5 Mn Files Carrying Data Of Parents, Children" (in en). https://inc42.com/buzz/sensitive-data-of-parenting-platform-babychakra-leaked-personal-details-like-videos-medical-reports-exposed-online/.
- ↑ 3.0 3.1 "BabyChakra is now the focus of a Harvard Business School case study" (in en). 2022-08-29. https://www.thehindubusinessline.com/news/education/babychakra-is-now-focus-of-a-harvard-business-school-case-study/article65826455.ece.
- ↑ "Baby Chakra's Naiyya Saggi and her journey from Law School to entrepreneurship" (in en). 2016-02-08. https://www.firstpost.com/business/baby-chakras-naiyya-saggi-on-her-journey-from-law-school-to-entrepreneurship-2613546.html.
- ↑ 5.0 5.1 Singal, Aastha (2018-09-14). "BabyChakra Has a Plan for the Modern Indian Mothers to Manage Their Baby & Themselves Better" (in en). https://www.entrepreneur.com/en-in/growth-strategies/babychakra-has-a-plan-for-the-modern-indian-mothers-to/320088.
- ↑ "Google to mentor 4 new Indian startups". 2017-12-01. https://www.zeebiz.com/india/news-google-to-mentor-4-new-indian-startups-32756.
- ↑ Agarwal, Meha (2018-09-10). "Senior Leads From Facebook, OYO & Others Come Together To Invest In BabyChakra" (in en). https://inc42.com/buzz/senior-leads-from-facebook-oyo-and-more-come-together-to-invest-in-babychakra/.
- ↑ Ganguly, Shreya (2020-02-19). "This Woman Entrepreneur Makes Parenting Easier" (in en). https://www.entrepreneur.com/en-in/women-entrepreneur/this-woman-entrepreneur-makes-parenting-easier/346550.
- ↑ "BabyChakra to turn into marketplace for maternity and childcare products" (in en). 2017-09-21. https://www.thehindubusinessline.com/companies/babychakra-to-turn-into-marketplace-for-maternity-and-childcare-products/article9867571.ece.
- ↑ Majumdar, Romita (2021-08-16). "MyGlamm Adds Parenting Platform BabyChakra To Its Content To Commerce Portfolio" (in en). https://inc42.com/buzz/myglamm-adds-parenting-platform-babychakra-to-its-content-to-commerce-portfolio/.
- ↑ "India Internet – Age of the unicorns". https://www.hdfcsec.com/hsl.docs/India%20Internet%20-%202021-%20the%20age%20of%20the%20unicorns%20-%20HSIE-202203171348534000599.pdf.
- ↑ "Parenting Platform BabyChakra Acquires Tinystep To Build Mother Baby Platform" (in en). http://bwdisrupt.businessworld.in/article/Parenting-Platform-BabyChakra-Acquires-Tinystep-To-Build-Mother-Baby-Platform/24-03-2022-423552.
- ↑ "BabyChakra: At the Crossroads - Case - Faculty & Research - Harvard Business School". https://www.hbs.edu/faculty/Pages/item.aspx?num=62347.
- ↑ "भारतीय वेबसाइट BabyChakra के 55 लाख यूज़र्स का डेटा लीक, निजी जानकारियां खतरे में" (in hi). https://hindi.gadgets360.com/internet/babychakra-data-of-55-lac-indian-parents-children-exposed-with-personal-information-data-leak-hacking-55-news-2439906.
- ↑ "Parenting Platform BabyChakra Exposed Data of Parents, Children: Researchers" (in en). 2021-05-11. https://www.gadgets360.com/internet/news/babychakra-data-leak-expose-users-indian-parents-children-platform-hacking-vpnmentor-2439604.
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