Biography:Gad Saad

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Short description: Canadian psychologist
Gad Saad
Gad Saad 2010 JMSB Faculty Portrait 7175 web.jpg
Saad in 2010
Born (1964-10-13) 13 October 1964 (age 59)
Beirut, Lebanon
NationalityLebanese, Canadian
EducationMcGill University (BSc, MBA)
Cornell University (MSc, PhD)
Scientific career
FieldsMarketing, consumer behaviour
InstitutionsConcordia University
ThesisThe adaptive use of stopping policies in sequential consumer choice (1994)
Doctoral advisorEdward Russo
Websitegadsaad.com

Gad Saad (/ˈɡæd ˈsæd/; Arabic: جاد سعد; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University.[1] He is known for applying evolutionary psychology to marketing and consumer behaviour.[2][3] He wrote a blog for Psychology Today and hosts a YouTube channel titled "The Saad Truth".

Early life and education

Saad was born in 1964 in Beirut, Lebanon, to a Jewish family. His family fled in October 1975 to Montreal , Quebec, Canada, to escape the Lebanese Civil War.[4]

He obtained a B.Sc. (mathematics and computer science) and M.B.A. from McGill University, and an M.Sc. and Ph.D. from Cornell University.[5] Saad's doctoral adviser was J. Edward Russo, the mathematical and cognitive psychologist and behavioral decision theorist.

Saad is an atheist who describes himself as culturally Jewish.[6]

Career

Saad has been a professor of marketing at Concordia University since 1994. As of 2020, he holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption.[7] During this time he has also held visiting professorships at Cornell University, Dartmouth College, and the University of California, Irvine.[8] He was an associate editor for the journal Evolutionary Psychology from 2012 to 2015.[9] He is an advisory fellow for the Centre for Inquiry Canada.

Saad hosts a YouTube show titled The Saad Truth. As of February 2021, his channel has received more than 22 million views.[10]

Saad writes a blog for Psychology Today titled Homo Consumericus.[11]

Research

One line of research that Saad has been exploring is how hormones affect consumers and the decisions they make. Examples of this research include how showy products affect testosterone levels,[12][13] how testosterone levels affect various forms of risk-taking,[14][15][16] and how hormones in the menstrual cycle affect buying decisions.[17][18] Another line of research has involved gift giving, including how men and women differ in why they give.[19][20][21][22]

Coverage and interviews

Saad has been profiled in the Toronto Star[10] and his life story was documented by the Télévision française de l'Ontario.[23] His views have also been mentioned in The Economist,[24] Forbes ,[25] Chatelaine,[26] Time (magazine) ,[27] The Globe and Mail,[2] and The New York Times .[28]

Saad had been a contributing author for The Huffington Post[29] and The Wall Street Journal .[30]

Saad appeared on Reason TV in November 2011.[31] In September 2015, Saad was interviewed by TJ Kirk on the Drunken Peasants Podcast.[32]

As of 2022, he had been featured on seven episodes of Joe Rogan's podcast The Joe Rogan Experience.[10] In February 2022, Spotify removed 70 episodes of the podcast, one of which featured Saad, reportedly at Rogan's own request.[33][34]

Saad has also appeared on Sam Harris's Making Sense podcast (then titled Waking Up),[10] The Adam Carolla Show,[35] Talk Nerdy with Cara Santa Maria,[36] and The Rubin Report.

Saad has repeatedly raised concerns of growing totalitarianism and antisemitism in Canada.[37][38][39] During the Canada convoy protest, Saad tweeted to Indian PM Narendra Modi, "Dear @narendramodi, we’re looking to leave Canada to escape the dictatorship. Any room for us in India?"[37] and to United States , "I need to flee Canada to start a new life in the United States. Will you take us in?"[38]

Honours and awards

  • Distinguished Teaching Award – John Molson School of Business (2000)[40]
  • Darwinism Applied Award – Applied Evolutionary Psychology Society (AEPS) (2014)[41]

Bibliography

Books

  • Saad, G. (2007). The Evolutionary Bases of Consumption. Mahwah, NJ: Lawrence Erlbaum. ISBN:9780805851502. Book review[42]
  • Saad, G. (ed.) (2011). Evolutionary Psychology in the Business Sciences. Springer: Heidelberg, Germany. ISBN:9783540927839. Book review[43][44]
  • Saad, G. (2011). The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. Amherst, NY: Prometheus Books. ISBN:9781616144296. Book review[45]
  • Saad, G. (2020). The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. Washington, DC: Regnery Publishing. ISBN:9781621579595.

Selected journal articles

  • "Sex Differences in the Ultimatum Game: An Evolutionary Psychology Perspective". Journal of Bioeconomics. (2001).
  • "The Effect of Conspicuous Consumption on Men's Testosterone Levels". Organizational Behavior and Human Decision Processes. (2009).
  • "Future of evolutionary psychology". Futures. (2011).
  • "Evolutionary consumption". Journal of Consumer Psychology. (2013).
  • "The framing effect when evaluating prospective mates: An adaptationist perspective". Evolution and Human Behavior. (2014).

References

  1. ↑ "Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills". Medical Daily, 22 May 2015 By Lizette Borreli
  2. ↑ 2.0 2.1 "Do human instincts explain what we buy, and why we want it?". The Globe and Mail (Toronto). 13 July 2011. https://www.theglobeandmail.com/report-on-business/careers/management/do-human-instincts-explain-what-we-buy-and-why-we-want-it/article586678/. 
  3. ↑ "Does It Feel Better To Give Or Receive A Gift?". Popular Science, By Daniel Engber. 17 November 2015
  4. ↑ "Story Profile - Passages Canada". passagestocanada.com. http://passagestocanada.com/story-profile/?story=1133. 
  5. ↑ "Gad Saad". leighbureau.com. http://www.leighbureau.com/speakers/GSaad/. 
  6. ↑ Zeitlin, Alan (26 May 2021). "Jewish author Gad Saad stares down the growing tide of antisemitism". The Jerusalem Post. https://m.jpost.com/diaspora/antisemitism/jewish-author-gad-saad-stares-down-the-growing-tide-of-antisemitism-669190/amp. 
  7. ↑ "Gad Saad, PhD". https://www.concordia.ca/jmsb/faculty/gad-saad.html. 
  8. ↑ "Faculty". concordia.ca. https://www.concordia.ca/jmsb/faculty/gad-saad.html. 
  9. ↑ "Gad Saad Ph.D. | Psychology Today". https://www.psychologytoday.com/intl/experts/gad-saad-phd. 
  10. ↑ 10.0 10.1 10.2 10.3 "Montreal professor known as 'The Gadfather' argues against political correctness". Toronto Star, Giuseppe Valiante. Canadian Press. 30 October 2016
  11. ↑ "Homo Consumericus". Psychology Today. http://www.psychologytoday.com/blog/homo-consumericus. 
  12. ↑ Saad, Gad; Vongas, John G. (2009). "The effect of conspicuous consumption on men's testosterone levels". Organizational Behavior and Human Decision Processes 110 (2): 80–92. doi:10.1016/j.obhdp.2009.06.001. 
  13. ↑ "Testosterone drives men to buy fast cars". CBC News. 14 October 2009. http://www.cbc.ca/news/canada/montreal/testosterone-drives-men-to-buy-fast-cars-1.821146. 
  14. ↑ Stenstrom, Eric; Saad, Gad; Nepomuceno, Marcelo; Mendenhall, Zack (2011). "Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviours". Personality and Individual Differences 51 (4): 412–416. doi:10.1016/j.paid.2010.07.003. 
  15. ↑ Stenstrom, Eric; Saad, Gad (2011). "Testosterone, Financial Risk-Taking, and Pathological Gambling". Journal of Neuroscience, Psychology, and Economics 4 (4): 254–266. doi:10.1037/a0025963. 
  16. ↑ "Le succès au bout de l'index - ICI.Radio-Canada.ca". Radio-Canada.ca. 9 November 2010. http://ici.radio-canada.ca/nouvelles/science/2010/11/09/001-testosterone-doigt-risque.shtml. 
  17. ↑ Saad, Gad; Stenstrom, Eric (2011). "Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption.". Journal of Consumer Psychology 22: 102–113. doi:10.1016/j.jcps.2011.10.001. 
  18. ↑ "8 Dating Lies Men And Women Tell". Huffington Post. 26 March 2013. https://www.huffingtonpost.com/glenn-geher/post_4521_b_2950069.html. 
  19. ↑ Laroche, Michel; Saad, Gad; Browne, Elizabeth; Cleveland, Mark; Kim, Chankon (2000). "Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase.". Canadian Journal of Administrative Sciences 17 (1): 1–19. doi:10.1111/j.1936-4490.2000.tb00203.x. 
  20. ↑ Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, Elizabeth (2000). "Gender Differences in Information Search Strategies for a Christmas Gift.". Journal of Consumer Marketing 17 (6): 500–522. doi:10.1108/07363760010349920. http://www.emeraldinsight.com/journals.htm?articleid=856370&show=pdf. 
  21. ↑ Laroche, Michel; Saad, Gad; Kim, Chankon; Browne, Elizabeth (2000). "A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift". Journal of Business Research 49 (2): 113–126. doi:10.1016/S0148-2963(99)00008-9. 
  22. ↑ Gad Saad, Tripat Gill (2003). "An evolutionary psychology perspective on gift giving among young adults". Psychology and Marketing 20 (9): 765–784. doi:10.1002/mar.10096. http://www3.interscience.wiley.com/cgi-bin/abstract/104552658/ABSTRACT?CRETRY=1&SRETRY=0. 
  23. ↑ "Gad Saad". TFO Education. http://www1.tfo.org/education/episode/27466/Gad-Saad. 
  24. ↑ "Homo_Administrans". The Economist. 25 September 2010. https://www.economist.com/node/17090697. 
  25. ↑ DiSalvo, David. "When It Comes To Choosing Mates, Women And Men Often Get Framed". Forbes. https://www.forbes.com/sites/daviddisalvo/2014/05/07/when-it-comes-to-choosing-mates-women-and-men-often-get-framed/. 
  26. ↑ Flannery Dean (2 August 2012). "How your period dictates your spending habits". Chatelaine. http://www.chatelaine.com/living/how-your-period-dictates-your-spending-habits/. 
  27. ↑ "Love is Marketing: Women Reject Men Based on Hype". Time. http://time.com/85776/dating-women-believe-what-they-hear-about-a-guys-reputation/. 
  28. ↑ Friedman, Richard A. (7 December 2004). "This Is for You, Dear, But It's All About Me". The New York Times. https://www.nytimes.com/2004/12/07/business/businessspecial/07FREI.html?_r=0. 
  29. ↑ "Should Secular Societies Accommodate Religious Beliefs?". Huffington Post. 21 January 2015. https://www.huffingtonpost.com/gad-saad/should-secular-societies-_b_6508160.html. 
  30. ↑ "The Consuming Instinct". The Wall Street Journal. 21 June 2011. https://blogs.wsj.com/ideas-market/2011/06/21/the-consuming-instinct/. 
  31. ↑ Weissmueller, Zach (15 November 2011). "Reason.tv: Evolutionary Psychologist Gad Saad on Consumerism, Sex, Advertising, and Human Nature". https://reason.com/2011/11/15/reasontv-evolutionary-psychologist-gad/. 
  32. ↑ Drunken Peasants (30 September 2015), Gad Saad Joins Us - Steve Shives on Feminism and Atheism - Anita Sarkeesian at the UN - DPP #159, https://www.youtube.com/watch?v=tbV059XgsUQ, retrieved 6 July 2019 
  33. ↑ Ropek, Lucas (4 February 2022). "Spotify Just Removed 70 Episodes of The Joe Rogan Experience—but Not That One". Gizmodo. https://gizmodo.com/spotify-joe-rogan-experience-episodes-removed-1848485211. "Notably, the most recent removed episode, #1218, is from December 2018." 
  34. ↑ Shaw, Lucas (5 February 2022). "Joe Rogan Apologizes for Using Racial Slur on His Podcast". https://www.bloomberg.com/news/articles/2022-02-05/joe-rogan-apologizes-for-using-racial-slur-on-his-podcast. 
  35. ↑ "Dr. Gad Saad". adamcarolla.com. 14 August 2014. http://adamcarolla.com/dr-gad-saad/. 
  36. ↑ Talk Nerdy with Cara Santa Maria #75. 16 August 2015.
  37. ↑ 37.0 37.1 Bhattacharyya, Anirudh (February 16, 2022). "News |Indo-Canadian organizations slam Trudeau's emergency over truckers protest" (in en-US). Hindustan Times. https://www.hindustantimes.com/world-news/canada-justin-trudeau-s-decision-to-impose-emergency-criticised-101644992398395.html. 
  38. ↑ 38.0 38.1 "News | Canadian author Gad Saad wants to escape from 'dictatorship'; Writes to PM Modi asking for a room in India" (in en-US). East Coast In. February 15, 2022. https://www.eastcoastdaily.in/2022/02/15/canadian-author-gad-saad-wants-to-escape-from-dictatorship-writes-to-pm-modi-asking-for-a-room-in-india.html. 
  39. ↑ Saad, Gal (November 15, 2023). "Opinion | Canadian university Concordia is unsafe for Jewish students and professors like me" (in en-US). National Post. https://nationalpost.com/opinion/gad-saad-concordia-university-is-unsafe-for-jewish-students-and-professors-like-me. 
  40. ↑ Concordia.ca Profile at Concordia
  41. ↑ Aepsociety.org
  42. ↑ Griskevicius, Vladas (2008). DEFINE_ME_WA. 29. pp. 297–298. doi:10.1016/j.evolhumbehav.2007.12.006. http://www.ehbonline.org/article/S1090-5138%2808%2900002-0/abstract. 
  43. ↑ Patrick A. Stewart (2013). "Book Review: Evolutionary Psychology in the Business Sciences". Politics and the Life Sciences 32 (2): 130–133. doi:10.2990/32_2_130. 
  44. ↑ Jevons, Colin (2013). "The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY.". Psychology & Marketing 30 (3): 293. doi:10.1002/mar.20605. 
  45. ↑ "Nonfiction Book Review: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad Saad. Prometheus, $25 (340p) ISBN 978-1-61614-429-6". PublishersWeekly.com. June 2011. http://www.publishersweekly.com/978-1-61614-429-6. 

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