Biography:Louis B. Rosenberg

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Short description: American engineer and entrepreneur, born 1969
Louis Barry Rosenberg
Louis Barry Rosenberg (2022).jpg
Rosenberg in 2022
Alma materStanford University
UCLA School of Theater, Film and Television
ChildrenZoe Rosenberg
Scientific career
FieldsArtificial intelligence, augmented reality, virtual reality, haptic technology
Institutions
Thesis"Virtual fixtures": perceptual overlays enhance operator performance in telepresence tasks (1994)
Doctoral advisorLarry John Leifer

Louis Barry Rosenberg (born 1969) is an American engineer, researcher, inventor, and entrepreneur.[1] He researches augmented reality, virtual reality, and artificial intelligence. He was the Cotchett Endowed Professor of Educational Technology at the California Polytechnic State University, San Luis Obispo. He founded the Immersion Corporation and Unanimous A.I., and he wrote the screenplay for the 2009 romantic comedy film, Lab Rats.

As a researcher, Rosenberg is known for developing artificial swarm intelligence to amplify the collective intelligence of networked human groups (2014–2023),[2][3][4] for his work developing the haptic computer mouse and GUI (1993–1999)[5][6] and for his work developing augmented reality at Air Force Research Laboratory (1991–1994).[7][8][9]

Early life and family

Rosenberg in 1992 developing early Augmented Reality / Mixed Reality system (US Air Force, Virtual Fixtures project)

Louis Rosenberg was born in 1969.[10] His parents purchased his first computer in 1980 and he began writing programs. He has said, "If I spelled things wrong it would give me a syntax error and let me try again... that's a helpful feature for someone who is dyslexic."[11]

Rosenberg earned a B.S. (1991), M.S. (1993), and Ph.D. (1994) in Mechanical Engineering from Stanford University.[12] His daughter, Zoe Rosenberg, is an animal rights activist.[13]

Career

From 1991 to 1994, Rosenberg was a researcher of virtual and augmented reality at Stanford University,[14] NASA Ames Research Center,[15] and Air Force Research Laboratory (formerly Armstrong Laboratory).[16][17]

In 1993, Rosenberg founded Immersion Corporation, and later served as its CEO until 2000.[18][19]

In 1999, Logitech released the first haptic-enabled computer mouse using FEELit technology he developed with other researchers at Immersion Corporation.[20][21][22] As CEO, he brought the company public on NASDAQ in 1999 and it remains public today trading as "IMMR" as a part of Russell 2000 component.[23][24][25]

In 2002, Rosenberg founded Outland Research, a company that developed augmented reality technology.[26]

In 2005, Rosenberg joined the faculty of California Polytechnic State University, San Luis Obispo (Cal Poly), as an assistant professor.[27] Later, he became the Cotchett Endowed Professor of Educational Technology at Cal Poly.[28][29][30]

In 2014, Rosenberg founded Unanimous A.I. on the basis of a novel technology known as Artificial Swarm Intelligence, which is based on the decision-making abilities of biological swarms and is utilized to enhance the collective intelligence of networked human groups.[31][32][33]

Rosenberg has been a vocal critic of the potential risks that virtual reality, augmented reality, and artificial intelligence pose to society in recent years.[34][35] As an author, he has written about these technologies for VentureBeat[36] and Big Think.[26]

Research

In 2014, Rosenberg started research in a relatively new sub-field of AI, now known as, artificial swarm intelligence (swarm AI in short), that aims to amplify the intelligence of human groups using AI algorithms modeled on biological swarms.[8][37][38][39][40] In 2014, he founded Unanimous A.I., an artificial intelligence company.[2][41] He has served as the company's CEO since the company was founded.[8]

Rosenberg conducted early research into virtual and augmented reality at NASA's Ames Research Center and at the Air Force Research Laboratory, developing the Virtual Fixtures platform, one of the first prototype augmented reality systems to enable human subjects to interact with mixed reality of real and virtual objects.[18][22][42][43]

From 2018 to 2020, Rosenberg collaborated with researchers at Stanford University School of Medicine on a National Science Foundation funded study conducted on groups of radiologists, which was published in Nature Digital Medicine on "Human–machine partnership with artificial intelligence for chest radiograph diagnosis", related to the symbiosis of human experts and AI deep learning algorithms.[44][45][4][46] With the help of researchers from the Massachusetts Institute of Technology (MIT), he studied applications of Swarm AI in order to create so-called "hive minds" of financial analysts for equity markets.[47][45]

Rosenberg's research has focused on using AI algorithms modeled on biological swarms to support group decision-making in various fields including forecasting, estimation, and diagnosis.[37][38][8]

Writing

Rosenberg studied screenwriting at UCLA School of Theater, Film and Television.[48] In 2009,he wrote the screenplay for the short romantic comedy film Lab Rats directed by Sam Washington. The short won awards at the Moondance International Film Festival and the Ventura Film Festival.[49] He also wrote a feature film screenplay entitled The Manuscript in collaboration with another writer, Joe Rosenbaum, which was sold in 2018 for screen adaptation.[50][51]

Selected publications

Virtual Fixtures (Medical Concept 1991)

References

  1. ↑ Burrows, Peter (1996-10-21). "Trying To Stick It To Microsoft". Bloomberg. Archived from the original on 2022-09-19. https://archive.today/20220919224749/https://www.bloomberg.com/news/articles/1996-10-20/trying-to-stick-it-to-microsoft. 
  2. ↑ 2.0 2.1 Oxenham, Simon (2016-12-15). "Why bees could be the secret to superhuman intelligence". BBC. https://www.bbc.com/future/article/20161215-why-bees-could-be-the-secret-to-superhuman-intelligence. 
  3. ↑ Collins, Terry (30 May 2016). "AI startup taps human 'swarm' intelligence to predict winners". https://www.cnet.com/tech/services-and-software/swarm-ai-unu-boasts-it-can-predict-winners-using-humans/. 
  4. ↑ 4.0 4.1 Liu, Fan (2018-09-27). "Artificial swarm intelligence diagnoses pneumonia better than individual computer or doctor". Stanford Daily. https://stanforddaily.com/2018/09/27/artificial-swarm-intelligence-diagnoses-pneumonia-better-than-individual-computer-or-doctor/. 
  5. ↑ Eisenberg, Anne (25 February 1999). "What's Next; Snuggling Up to Touchly-Feely Mouse". https://www.nytimes.com/1999/02/25/technology/what-s-next-snuggling-up-to-touchy-feely-mice.html. 
  6. ↑ Noer, Michael (21 September 1998). "Desktop fingerprints". https://www.forbes.com/1998/09/21/feat.html?sh=265ea74c509d. 
  7. ↑ Witt, Toni (19 March 2022). "XR pioneer calls for metaverse regulation". https://venturebeat.com/datadecisionmakers/xr-pioneer-calls-for-metaverse-regulation/. 
  8. ↑ 8.0 8.1 8.2 8.3 J.Ryan, Kevin (2018-06-14). "This Startup Correctly Predicted the Oscars, World Series, and Super Bowl. Here's What It's Doing Next". Inc. https://www.inc.com/kevin-j-ryan/unanimous-ai-swarm-intelligence-makes-startlingly-accurate-predictions.html. 
  9. ↑ Robinson, Dan (4 Oct 2018). "Meet the tech pioneer behind Unanimous AI – who wants to revolutionise healthcare and betting markets". https://www.ns-businesshub.com/business/unanimous-ai-dr-louis-rosenberg/. 
  10. ↑ "Louis B. Rosenberg in the U.S., Public Records Index, 1950-1993, Volume 1". https://www.ancestry.com/discoveryui-content/view/330275232:1788. 
  11. ↑ Ketchum, Pat (Spring 2007). "Dyslexia To Design: Professor Pioneers New Learning Synergy". Cal Poly Magazine 11 (1): 24–25. https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1528&context=calpoly_magazine. "A firm believer in the power of technology to help people learn, he says his career has allowed him to focus on studying human perception, bending the rules, twisting the perspective -and using his personal experiences with dyslexia as a source of insight.". 
  12. ↑ "Louis Rosenberg, PhD 94, MS 93, BS 91 in Mechanical Engineering". Stanford University Alumni. https://archive.today/20140416165012/https://era.stanford.edu/about/AR97-98/rosenberg.html. 
  13. ↑ "Activist". The Tribune: pp. A4. 2018-04-27. https://www.newspapers.com/clip/111339013/activist/. 
  14. ↑ "VSEL/Telepresence home page". March 9, 1994. http://www-cdr.stanford.edu/html/telepresence/VSEL.html. 
  15. ↑ "Force Feedback Joystick | NASA Spinoff". 1997. https://spinoff.nasa.gov/spinoff1997/ch5.html. 
  16. ↑ "Louis Rosenberg". https://ieeexplore.ieee.org/author/37085742083. 
  17. ↑ "Will Augmented Reality Lead the Next Communication Revolution?". September 14, 2018. https://sites.bu.edu/cmcs/2018/09/14/will-augmented-reality-lead-the-next-communication-revolution/. 
  18. ↑ 18.0 18.1 "Feel Me". Forbes Archives. 2000-03-20. https://archive.today/20220615020741/https://www.forbes.com/forbes/2000/0320/6507278a.html?sh=614df75c2886. 
  19. ↑ Baxter, Brian (September 2, 2021). "Immersion Elevates Legal Head to CEO Amid Patent Battles". https://news.bloomberglaw.com/business-and-practice/immersion-elevates-legal-head-to-ceo-after-waging-patent-battles. 
  20. ↑ "Mousing with Good Vibrations". Wired. 1990-08-11. https://www.wired.com/1999/08/mousing-with-good-vibrations/. 
  21. ↑ Takahashi, Dean (1997-11-20). "New Mice Let You Shimmy And Shake Across Your Screen". The Wall Street Journal. https://www.wsj.com/articles/SB879998624510356500. 
  22. ↑ 22.0 22.1 "Force Feedback Joystick". NASA Spinoff. https://spinoff.nasa.gov/spinoff1997/ch5.html. 
  23. ↑ "IMMERSION CORP (IMMR) IPO". http://www.nasdaq.com/markets/ipos/company/immersion-corp-8190-2867. 
  24. ↑ "Equity Market Offerings Set For This Week". The New York Times. November 8, 1999. https://www.nytimes.com/1999/11/08/business/equity-market-offerings-set-for-this-week.html. 
  25. ↑ "Ftse Russell". https://www.ftserussell.com/files/support-document/2019-membership-list-russell-2000. 
  26. ↑ 26.0 26.1 "Louis Rosenberg". https://bigthink.com/people/louis-rosenberg/. 
  27. ↑ "Mechanical Engineering Highlights". Cal Poly College of Engineering 2005-2006 Annual Report: 17. 2006. https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1020&context=ceng_admin. "Other new faculty included Bently Endowed Professor Julia Wu and Assistant Professor Lou Rosenberg.". 
  28. ↑ Wilson, Nick (February 18, 2017). "San Luis Obispo firm uses bees as inspiration for predicting outcomes". The Tribune (San Luis Obispo, California). https://www.sanluisobispo.com/news/local/article133638154.html. 
  29. ↑ Rosenberg, Louis (2004-06-21). "The Design of a Constructivist Learning Experience that uses GPS Technology". ED-MEDIA Worldwide Conference on Educational Multimedia, Hypermedia and Telecommunications Proceedings: Lugano, Switzerland: 4837–4841. https://digitalcommons.calpoly.edu/gse_fac/1. "NOTE: At the time of publication, the author Louis Rosenberg, was affiliated with Santa Clara University. Currently, January 2008, he is a faculty member of the Department of Graduate Studies in Education in the College of Education at California Polytechnic State University- San Luis Obispo.". 
  30. ↑ "MEʼs Rosenberg honored as one of SLOʼs "Top 20 under 40"". Engineering Advantage: 16. Spring 2007. https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1009&context=ceng_news. 
  31. ↑ "AI-Human "Hive Mind" Diagnoses Pneumonia - IEEE Spectrum". https://spectrum.ieee.org/ai-human-hive-mind-diagnoses-pneumonia. 
  32. ↑ "Unanimous AI launches Swarm, a platform for 'amplifying' business decision-making with AI, in beta". March 5, 2019. https://venturebeat.com/business/unanimous-ai-launches-swarm-a-platform-for-amplifying-business-decision-making-with-ai-in-beta/. 
  33. ↑ "How 'artificial swarm intelligence' uses people to make better predictions than experts". January 22, 2016. https://www.techrepublic.com/article/how-artificial-swarm-intelligence-uses-people-to-make-better-predictions-than-experts/. 
  34. ↑ "Tech Pioneer Warns Rise Of AI Will Be As Dangerous As Alien Invasion". May 15, 2022. https://www.unilad.com/technology/tech-pioneer-warns-rise-of-ai-will-be-as-dangerous-as-alien-invasion-20220515. 
  35. ↑ "AI Weekly: Is AI alien invasion imminent?". May 19, 2022. https://venturebeat.com/ai/ai-weekly-is-ai-alien-invasion-imminent/. 
  36. ↑ Rosenberg, Louis (February 24, 2023). "The profound danger of conversational AI". https://venturebeat.com/ai/the-profound-danger-of-conversational-ai/. 
  37. ↑ 37.0 37.1 Gent, Edd (2020-05-13). "How AI can help us harness our 'collective intelligence'". BBC. https://www.bbc.com/worklife/article/20200513-how-ai-can-help-us-harness-our-collective-intelligence. 
  38. ↑ 38.0 38.1 Purdy, Mark; Ray Eitel-Porter, Ray; Klymenko, Max (2020-04-23). "How Swarm Intelligence Blends Global and Local Insight". MIT Sloan Management Review. https://sloanreview.mit.edu/article/how-swarm-intelligence-blends-global-and-local-insight/. 
  39. ↑ "How 'artificial swarm intelligence' uses people to make better predictions than experts". Tech Republic. 22 January 2016. https://www.techrepublic.com/article/how-artificial-swarm-intelligence-uses-people-to-make-better-predictions-than-experts/. 
  40. ↑ "Artificial Swarm Intelligence and The Power of the Human Element". Cal Poly Business. 21 November 2019. https://www.cob.calpoly.edu/newsevents/artificial-swarm-intelligence-and-the-power-of-the-human-element/. 
  41. ↑ Cuthbertson, Anthony (2016-01-25). "Swarm Intelligence: AI Algorithm Predicts the Future". Newsweek. https://www.newsweek.com/swarm-intelligence-ai-algorithm-predicts-future-418707. 
  42. ↑ Makhataeva, Zhanat; Varol, Huseyin Atakan (June 2020). "Augmented Reality for Robotics: A Review (Section: A Brief History of AR)". Robotics (MDPI) 9 (2): 21. doi:10.3390/robotics9020021. 
  43. ↑ "Will Augmented Reality Lead the Next Communication Revolution?". Center for Mobile Communication Studies. https://sites.bu.edu/cmcs/2018/09/14/will-augmented-reality-lead-the-next-communication-revolution/. 
  44. ↑ Patel, Bhavik N.; Rosenberg, Louis; Willcox, Gregg; Baltaxe, David; Lyons, Mimi; Irvin, Jeremy; Rajpurkar, Pranav; Amrhein, Timothy et al. (February 2019). "Human–machine partnership with artificial intelligence for chest radiograph diagnosis". npj Digital Medicine 2: 111. doi:10.1038/s41746-019-0189-7. PMID 31754637. 
  45. ↑ 45.0 45.1 "SBIR Phase I: MedSwarm, an Artificial Intelligence System for Medical Decision Making". National Science Foundation. https://www.nsf.gov/awardsearch/showAward?AWD_ID=1840937&HistoricalAwards=false. 
  46. ↑ Scudellari, Megan (2018-09-13). "AI-Human "Hive Mind" Diagnoses Pneumonia A small group of doctors moderated by AI algorithms made a more accurate diagnosis than individual physicians or AI alone". IEEE Spectrum. https://spectrum.ieee.org/ai-human-hive-mind-diagnoses-pneumonia. 
  47. ↑ "Prepare for the power of the swarm! by Hazel Tang, March 8 2021". Artificial Intelligence in Medicine. 8 March 2021. https://ai-med.io/analysis/prepare-for-the-power-of-the-swarm/. 
  48. ↑ Messer, Erin C. (April 9, 2014). "Local publisher Outland Pictures' new graphic novel, 'Monkey Room,' explores the collective unconscious". New Times. https://www.newtimesslo.com/sanluisobispo/local-publisher-outland-pictures-new-graphic-novel-monkey-room-explores-the-collective-unconscious/Content?oid=2935747. 
  49. ↑ "Dr. Louis B. Rosenberg Bio". Lifeboat Foundation. https://lifeboat.com/ex/bios.louis.b.rosenberg. 
  50. ↑ Ritman, Alex (2018-02-15). "Scott Eastwood Joins Thriller 'Manuscript,' Nick Cassavetes to Direct (Exclusive)". The Hollywood Reporter. https://www.hollywoodreporter.com/movies/movie-news/scott-eastwood-joins-thriller-manuscript-nick-cassavetes-direct-1085097/. 
  51. ↑ "'Paper Trail' grows with SKE". Variety. 25 October 2011. https://variety.com/2011/film/news/paper-trail-grows-with-ske-1118044988/. 

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