Biology:Chia Pet
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| Product type | Terracotta figurine |
|---|---|
| Owner | Joseph Enterprises |
| Produced by | Mexico China |
| Country | United States |
| Introduced | 1977 |
| Markets | International |
| Tagline | Watch It Grow! |
| Website | chia.com |
| 200px | |
| An alligator Chia Pet | |
Chia Pets are American styled terracotta figurines used to sprout chia, where the chia sprouts grow within a couple of weeks to resemble the animal's fur or hair.[1][2] Moistened chia seeds (Salvia hispanica) are applied to a grooved terracotta figurine.[2]
The Chia Pet was marketed and popularized by Joseph Pedott.[3] Pedott first learned about "something called the Chia Pet" being imported from Oaxaca, Mexico, when he attended a housewares show in Chicago in 1977. Negotiating the rights from importer Walter Houston, Pedott began marketing Chia Pets in the US.[1]
The first Chia Pet was created on September 8, 1977.[4][5] A trademark registration was filed on Monday, October 17, 1977.[6] They were produced by Pedott's San Francisco-based company, Joseph Enterprises, Inc.,[1] which was purchased by National Entertainment Collectibles Association in 2018.[7] They achieved popularity in the 1980s following the 1982 release of a ram, the first widely distributed Chia Pet.[5] Originally made in Mexico, Chia Pets are now produced in China.[1]
The catchphrase sung in the TV commercial as the plant grows in time lapse is "Ch-ch-ch-chia!" This catchphrase originated at an agency brainstorming meeting, where one of the individuals present pretended to stutter the product name.[1] As of 2019, approximately 15 million Chia Pets were sold annually, with most sales happening during the holiday season.[1][2] In 2000, a Chia Pet was included inside a New York Times time capsule to be opened in the year 3000.[1]
A range of generic animals has been produced, including a hedgehog, turtle, pig, puppy, kitten, frog, and hippopotamus. Cartoon characters have also been licensed, including Garfield, Scooby-Doo, Looney Tunes, Shrek, The Simpsons, and SpongeBob.[4] Additionally, there are Chia Pets depicting real people, including Barack Obama, Bob Ross, and Donald Trump.[4]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Edwards, Owen (2007-12-01). "Chia Pet" (in en). https://www.smithsonianmag.com/arts-culture/chia-pet-180308610/.
- ↑ 2.0 2.1 2.2 "An American Icon: the Chia Pet". https://chia.com/chia-pets/about-chia-pets/.
- ↑ Traub, Alex (2023-06-30). "Joseph Pedott, 91, Dies; Made Chia Pets an 'as Seen on TV' Sensation" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2023/06/30/business/joseph-pedott-dead.html.
- ↑ 4.0 4.1 4.2 "Chia Products". http://www.chia.com/index.php/chia-products.
- ↑ 5.0 5.1 "Green Space: It's beginning to look a lot like Chia, everywhere you go". The MetroWest Daily News (Framingham, MA). December 11, 2010. http://www.metrowestdailynews.com/mysource/home_and_garden/x1921995463/Green-Space-It-s-beginning-to-look-a-lot-like-Chia-everywhere-you-go.
- ↑ CHIA PET – Reviews & Brand Information – Encap Products Company Mt. Prospect, IL – Serial Number: 73144986. Socialmedia.trademarkia.com. Retrieved on 2012-01-10.
- ↑ Pizzutillo, Rich (2018-02-16). "Hillside's NECA buys creators of Chia Pet, Clapper" (in en-US). https://www.roi-nj.com/2018/02/16/lifestyle/hillsides-neca-buys-creators-chia-pet-clapper/.
External links
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