Company:CeraVe
 | |
| Industry | Dermatology |
|---|---|
| Founded | 2005 |
| Founder | Bausch Health |
| Owner | L'Oréal |
| Website | www |
CeraVe is a company specializing in dermatology and the manufacturing and marketing of skin care products. It is owned by L'Oréal and is a subsidiary of L'Oréal Dermatological Beauty.
History
CeraVe was founded in 2005 and was owned by the pharmaceutical company Bausch Health (known as Valeant at that time). In 2017, it was sold and acquired by L'Oréal along with 2 other companies (AcneFree and Ambi) for $1.3 billion.[1][2]
Between March and October 2020, CeraVe was widely promoted by social media skin care influencer Hyram Yarbro[3] During this period, his videos generated $3.2 million in media impact value for the brand,[4] and reportedly led to an 89% increase in its global sales in 2020.[5][6]
In 2024 the brand aired a commercial featuring Michael Cera during the Super Bowl LVIII leveraging the similarity between the two names for comedic effect.[7]
In 2026 Houston Rockets star Kevin Durant known for his dry skin entered into an endorsement deal with CeraVe for $2 million.[8]
Products
The company manufactures and markets multiple skin care products primarily used to treat acne, eczema, dry skin, and other conditions.[9] Products are frequently marketed for the ceramides in them.[10][11] A notable product is CeraVe moisturizing cream,[12][13] where The New York Times researched and discovered that the cream has ceramides, glycerin, and petrolatum.[14]
Competitors
CeraVe competes in the dermatologist-recommended skincare market with several notable brands. Key competitors include Cetaphil, owned by Galderma; La Roche-Posay, a fellow L'Oréal subsidiary; Eucerin, produced by Beiersdorf; Neutrogena, a Kenvue brand; Vanicream; Aveeno; and Phoilex.
References
- ↑ "Valeant sells 3 skincare brands to L'Oréal for $1.3B" (in en). 10 January 2017. https://www.cnbc.com/2017/01/10/valeant-sells-3-skincare-brands-to-loreal-for-13b.html.
- ↑ "The rise and fall of Valeant Pharmaceuticals". https://www.cbc.ca/news/business/valeant-pharmaceuticals-pershing-1.4023893.
- ↑ Besser, Rachel (2021-02-19). "How TikTok Skinfluencers Made Me Buy This Drugstore Skin-Care Brand" (in en-US). https://www.vogue.com/article/tiktok-made-me-buy-it-cerave.
- ↑ Smith, Michael (2024). Radiant Skin, Your Ultimate Guide To Personalizing Skincare. Michael Smith. https://books.google.com/books?id=wDkvEQAAQBAJ&q=Radiant+Skin,+Your+Ultimate+Guide+To+Personalizing+Skincare.
- ↑ Ozuem, Wilson; Willis, Michelle (2022). "Influencer Marketing". Digital Marketing Strategies for Value Co-creation. Cham: Palgrave Macmillan. pp. 209–242. doi:10.1007/978-3-030-94444-5_10. ISBN 978-3-030-94444-5.
- ↑ Sundaravelu, Anugraha (2020-08-03). "TikTok is making this budget skincare brand sell out everywhere" (in en). https://i-d.co/article/tiktok-is-making-this-budget-skincare-brand-sell-out-everywhere/.
- ↑ "From the first Mac to Michael CeraVe, how Super Bowl ads became more important than the Super Bowl" (in en). GQ Australia. 2024-02-13. https://www.gq.com.au/partner-content/gallery/from-the-first-mac-to-michael-cerave-how-super-bowl-ads-became-more-important-than-the-super-bowl/image-gallery/11c2d674b9493c6030a54e5114937f11.
- ↑ Amurao, Reign (2026-02-20). ""I got paid $2 million for 2 hours" - Kevin Durant Stuns With Bold Retirement Hint as Rockets Star Gets Roasted for CeraVe 'Ashy Legs' Ad" (in en-us). https://www.sportskeeda.com/basketball/news-i-got-paid-2-million-2-hours-kevin-durant-stuns-with-bold-retirement-hint-rockets-star-gets-roasted-cerave-ashy-legs-ad.
- ↑ "Too Good to Be True? Here's All You Need to Know About CeraVe Skincare" (in en-US). 18 April 2023. https://www.goodhousekeeping.com/beauty/anti-aging/a43470831/cerave-review/.
- ↑ "Ceramides Skincare Products | CeraVe". https://www.cerave.com/skincare/ceramides.
- ↑ Del Rosso, James Q. (2019). "Ceramide- and Keratolytic-containing Body Cleanser and Cream Application in Patients with Psoriasis: Outcomes from a Consumer Usage Study". The Journal of Clinical and Aesthetic Dermatology 12 (7): 18–21. PMID 31531158.
- ↑ "9 best drugstore moisturizers that rival high-end formulas" (in en). 2025-08-21. https://www.the-independent.com/life-style/best-drugstore-moisturizer-b2789967.html.
- ↑ "We tested and ranked 100 moisturizers — see which drugstore brand is No. 1" (in en). 2025-08-07. https://www.nbcnews.com/select/shopping/100-best-face-moisturizers-rcna151958.
- ↑ "The Best Moisturizers" (in en-US). The New York Times. 2025-03-25. ISSN 0362-4331. https://www.nytimes.com/wirecutter/reviews/best-moisturizers/.
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