Company:HexClad Cookware
| Type | Private |
|---|---|
| Industry | Cookware |
| Founded | 2016 |
| Founder | Daniel Winer, Cole Mecray |
Key people | Daniel Winer (CEO) |
| Products | Cookware sets & accessories |
| Parent | One Source to Market, LLC |
| Website | http://hexclad.com |
HexClad (also known as HexClad Cookware) is an American cookware manufacturer based in Los Angeles, California. The company operates a direct-to-consumer business model and has an equity partnership with chef Gordon Ramsay.[1] HexClad manufactures hybrid cookware, kitchenware, cutlery, cutting boards, aprons, and tools distributed across the US, Canada, UK, EU, Australia, Mexico and Japan.[2]
History
HexClad was founded in 2016 by Daniel Winer and Cole Mecray.[1] The company operates under the parent entity One Source to Market, LLC.[3]
In 2021, Gordon Ramsay became an equity partner in the business.[1] In July 2024, Studio Ramsay Global, a joint venture between Gordon Ramsay and Fox Corporation, invested $100 million in the company.[4] Bloomberg News reported that the transaction valued HexClad at approximately $1 billion.[4]
In 2023, a class action lawsuit was filed against HexClad’s parent company, One Source to Market, LLC, alleging that certain marketing claims related to product materials were misleading.[3] The company agreed to a $2.5 million settlement to resolve the claims, and as part of the settlement, updated its marketing language regarding product materials.[5]
Marketing and partnerships
In May 2024, the company partnered with record producer Benny Blanco to release a limited edition apron and cookware set.[6]
In December 2024, HexClad collaborated with spirits brand Still G.I.N. on the release of a branded cocktail shaker in association with musicians Dr. Dre and Snoop Dogg.[7]
In February 2025, HexClad aired its first Super Bowl commercial during Super Bowl LIX. The advertisement featured Gordon Ramsay and comedian Pete Davidson.[8]
Cookware technology
The company manufactures pans that use a laser-etched hexagonal design. HexClad holds U.S. Design Patent D983601 for this surface ornamentation.[9]
References
- ↑ 1.0 1.1 1.2 Sauer, Megan (2023-09-06). "CEO spent his savings, 401(k) and paychecks to keep his cookware brand afloat—now it brings in over $170 million a year" (in en). https://www.cnbc.com/2023/09/06/hexclad-ceo-how-i-survived-financial-terror-to-build-my-startup.html.
- ↑ Hochman, David. "The Cookware Gordon Ramsay Calls ‘The Rolls Royce Of Pans’" (in en). Forbes. https://www.forbes.com/sites/davidhochman/2022/10/19/the-cookware-gordon-ramsay-calls-the-rolls-royce-of-pans/.
- ↑ 3.0 3.1 "Cliburn v. One Source to Market, LLC d/b/a Hexclad Cookware, Inc.". https://www.hexcladsettlement.com/.
- ↑ 4.0 4.1 "Fox, Gordon Ramsay Invest $100 Million in Cookware Maker HexClad" (in en). Bloomberg.com. https://www.bloomberg.com/news/articles/2024-07-16/fox-gordon-ramsay-invest-100-million-in-cookware-maker-hexclad.
- ↑ Actions, Top Class (2025-06-13). "$2.5M HexClad cookware class action settlement" (in en). https://topclassactions.com/lawsuit-settlements/open-lawsuit-settlements/2-5m-hexclad-cookware-class-action-settlement/.
- ↑ Woerner, Meredith (2024-04-26). "Benny Blanco Teams Up With HexClad, Reveals Sustainable Tie-Dyed Apron Collab (EXCLUSIVE)" (in en-US). https://variety.com/2024/shopping/news/benny-blanco-apron-collab-hexclad-1235982843/.
- ↑ "Still G.I.N. by Dre and Snoop Unveils Gordon Ramsay Cocktail Shaker Collab" (in en). 2025-12-05. https://www.complex.com/music/a/tracewilliamcowen/dr-dre-snoop-dogg-gordon-ramsay-cocktail-shaker.
- ↑ "HexClad Super Bowl Ad Draws Gordon Ramsay and Pete Davidson" (in en-US). 2025-01-31. https://www.adweek.com/brand-marketing/hexclad-super-bowl-ad-gordon-ramsay-pete-davidson-aliens/.
- ↑ , Isaac & Mohan Rajasekaran"Cookware with surface ornamentation" patent USD983601S1, issued 2023-04-18
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