Company:Adidas Runtastic

From HandWiki
Short description: Austrian mobile fitness company
Runtastic GmbH
TypeSubsidiary
IndustryHealth, fitness
FoundedOctober 2009; 14 years ago (2009-10)
Headquarters
Pasching
,
Austria
Number of employees
280
ParentAdidas
Websitewww.runtastic.com

Runtastic GmbH is a digital health and fitness company from Austria.

On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million).[1][2]

On 25 September 2019, the Runtastic channels were rebranded to Adidas Runtastic.[3]

History

The initial idea was born during a project at the University of Applied Sciences Upper Austria[4] for tracking sailboat races.[5]

The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Upper Austria.

In August 2015, it was announced that Adidas had acquired Runtastic for €220 million ($240 million), this included the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic entirely owned by Adidas.[6]

At the beginning of 2019, Runtastic turned away from its multi-app strategy and focused on developing its two most important apps. These were rebranded in September of the same year. The "Runtastic" app became "Adidas Running", and the "Results" app became "Adidas Training".[7]

Reception

The broad acceptance of multi-functional mobile devices generally helped reviews of products that make good use of all the extra functionality (e.g., GPS-tracking, audio and video recording and playback, web-syncing, social sharing). This can be seen in reviews of company products, for example from The Verge,[8] TechCrunch,[9] VentureBeat,[10] or The Next Web.[11]

Bibliography

Runtastic and its products have been covered in books and articles, some of which have been listed and commented here (APA 4th Ed.):[12]

  • Andrea Zajicek. (2011). Social Comm. Norderstedt: BoD. Page 228.
  • Hubert Beck. (2012). Das große Buch vom Marathon — Lauftraining mit System. München: Stiebner Verlag. Page 307.
  • Reiner Wichert, & Birgid Eberhardt. (2011). Ambient Assisted Living. Berlin: Springer. Page 287.
  • Stefan Bölle. (2012). Joggen mit dem Handy: Zur Eignung von Smartphone-Apps als Trainingsbegleiter. München: Grin Verlag. Page 44.
  • Stephan Verclas, & Claudia Linnhoff-Popien. (2011). Smart Mobile Apps. Berlin: Springer. Page 22.
  • Tom Rosenkranz. (2012). Marketing im Outernet: Was kommt nach Social Media? München: Grin Verlag. Page 9.

See also

References

  1. ↑ "Athletic Apparel Producer Adidas Buys Fitness App Maker Runtastic For Over $200 Million" (in en-US). 2015-08-05. https://www.androidpolice.com/2015/08/05/athletic-apparel-producer-adidas-buys-fitness-app-maker-runtastic-for-over-200-million/. 
  2. ↑ "Adidas acquires mobile fitness company Runtastic for $239M" (in en-US). 2015-08-05. https://venturebeat.com/2015/08/05/adidas-acquires-mobile-fitness-company-runtastic/. 
  3. ↑ "Runtastic becomes Adidas Running four years after acquisition" (in en-US). 2019-09-25. https://www.androidpolice.com/2019/09/25/runtastic-becomes-adidas-running/. 
  4. ↑ "University of Applied Sciences Upper Austria". https://www.fh-ooe.at/en/. 
  5. ↑ Ralf-Gordon Jahns (8 July 2013). "Interview with Runtastic team in 2013". https://research2guidance.com/in-2013-we-already-have-more-than-14-million-downloads-thats-an-average-of-100000-downloads-per-day-interview-with-florian-gschwandtner-runtastic/. Retrieved 26 May 2018. 
  6. ↑ Natasha Lomas (5 August 2015). "Runtastic Acquired By Adidas For $240M". TechCrunch. https://techcrunch.com/2015/08/05/runtastic-acquired-by-adidas-for-240m/. Retrieved 26 May 2018. 
  7. ↑ "Runtastic and Adidas Give Athletes Unique Rewards and Benefits With New Adidas Running and Adidas Training Apps – Runtastic Mediacenter" (in en). 2019-09-25. https://www.runtastic.com/mediacenter/en/adidas-runtastic-en/. 
  8. ↑ Bryan Bishop (28 July 2012). "Runtastic Pro for Android turns your running routines into movies courtesy of Google Earth". The Verge. https://www.theverge.com/2012/7/28/3197577/runtastic-pro-android-runs-into-movies-google-earth. Retrieved 26 May 2018. 
  9. ↑ Rip Empson (30 October 2012). "Aiming To Be A Full-Service Fitness Platform, Runtastic Launches New Indoor App Suite; Hits 14M Downloads". TechCrunch. https://techcrunch.com/2012/10/30/aiming-to-be-a-full-service-fitness-platform-runtastic-launches-new-indoor-app-suite-hits-14m-downloads/. Retrieved 26 May 2018. 
  10. ↑ Rebecca Grant (1 August 2012). "Runtastic Pro lets you see and feel the burn with 3D video footage of workouts". https://venturebeat.com/2012/08/01/runtastic-pro-lets-you-see-and-feel-the-burn-with-3d-video-footage-of-workouts/. Retrieved 26 May 2018. 
  11. ↑ Paul Sawer (30 October 2012). "Runtastic sprints past 14m downloads, and launches four new fitness apps for homebodies". https://thenextweb.com/apps/2012/10/30/runtastic-sprints-past-14m-downloads-and-launches-four-new-fitness-apps-for-homebodies. Retrieved 26 May 2018. 
  12. ↑ Please see Google Books for more results. Retrieved from Google Books Search Page (25 February 2013).



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