Company:Argentonia

From HandWiki
Short description: Argentinian consumer virtual reality product manufacturer


Argentonia S.R.L.
FormerlyArgentonia S.R.L. (2007–2010)
TypeLLC
Industry
FoundedMay 10, 2007; 17 years ago (2007-05-10) in Ciudad Autónoma de Buenos Aires, Argentina .
Founders
  • Leonardo Penotti
HeadquartersCiudad Autónoma de Buenos Aires,
Argentina
Area served
Latinoamérica y España
Websiteargentonia.com.ar
Footnotes / references
[1]

Argentonia S.R.L.,[2] (Argentonia), was a limited liability company to commercialize immersion (virtual reality) products in Argentina .[3] It was founded in October 2007 by Leonardo Penotti and three partners while he was a student at Universidad Tecnológica Nacional in Rosario, Argentina.[4][5]

History

Its commercial office was based in the city of Buenos Aires, where it was designated by the business registry of the Autonomous City of Buenos Aires with a new category of company in the country, virtual world development.[6] It had four founding partners and more than 10 employees among its permanent staff and external consultants.[7]

Then-CEO, and former founder of Argentonia Leonardo Penotti with cofounders (left to right) in Buenos Aires.
The official merchandising of Argentonia.
Jorge Lanata hosting the immersive radio event.

The Rosario engineer Leonardo Penotti was the only partner outside the city of Buenos Aires.[8][9]

In 2007, it obtained the partnership in the Spanish-language users registry in Argentina of the immersive platform Second Life, owned by Linden Lab.[10]

The company began using the open-source server platform for hosting virtual worlds and metaverses OpenSimulator in its commercial developments in 2008, hosting it on its own virtual dedicated server.[11]

In the active period of the company, its founders give talks, interviews, workshops and exhibitions in institutions on Elearning, immersive education, virtual technology in marketing, gamification, among other topics throughout Argentina, Latin America and Spain.[12][13][14]

It remained active until 2010 after the dissolution in common agreement of its founding partners.

Corporate culture

Among the services they offered were digital marketing on Web 2.0 platforms, digital media projects, internet branding and produce techno-cultural concepts.[15][16][17][18]

Mainly, they designed immersive dynamic contexts to promote new digital tools in companies, institutions and organizations such as remote working, educational technology and gamification developments.[19][20][21]

Media presence

The company's brand was reinforced through special television programs, where staff members were interviewed, making known the projects that it was carrying out.

The television notes were broadcast on América Noticias,[22] Telefe Noticias[23] and CNN in Spanish.[24]

In addition, special customer events were held where they could see some of the company's developments, such as the RSM, el resumen de los medios tv show[25] and the Sedal Virtual product launch event.[26]

Applications

Journalism

In 2007 the company increase its media presence by developing an immersive radio broadcast in Argentina in conjunction with Argentine journalist Jorge Lanata on his morning show Lanata PM on Radio AM del Plata.[27]

Reynaldo Sietecase, Jorge Lanata and the former staff of Argentonia (left to right) in the Radio del Plata studio.
View of the Virtual Campus of UADE made by Argentonia.

The avatar developed by the company was called "Lanatron" and it was the journalist's 3D alter ego so that he could interact with his audience.[28] The broadcast was covered by the main newspapers in the country such as La Nación, Clarín and Infobae.[29][30]

Students using the virtual campus of UADE University developed by Argentonia.

The virtual space in radio format was recreated through a simulation with an auditorium and musical animation area, where listeners could also interact with the hosts in real time through thematic panels programmed with audios and texts.

The audio streaming of the original broadcast of the radio program was carried out within the virtual area.[31]

Argentine journalists Luciana Geuna and Reynaldo Sietecase also participated in this event.[32]

Education

The Universidad Argentina de la Empresa (UADE) inaugurated its immersive virtual campus in Second Life in 2007, thus becoming the first Latin American university to have its institutional space on this platform.[33][34][35][36] The development was entirely carried out by the company.[37]

Institutions such as Public University of Navarre (UPNA), Harvard, Stanford and Oxford already had a presence on this platform.

The UADE Virtual Campus was equipped with a cultural center, an auditorium, a reporting center and a laboratory.[38]

In the cultural center, related to the area of arts and project disciplines, exhibitions of selected works were held, such as the "Second UADE National Painting Contest", where various seminars and workshops were also held.[39]

The auditorium, allowed the virtual and remote dictation of classes, conferences, seminars and consultation classes. Speakers could project real-time video, slide presentations on an interactive whiteboard.[40]

The information center acted as the core of the complex, being the center for the reception and distribution of online students to the rest of the virtual complex.[41][42]

The laboratory was the center of experiences for learning 3D design, interface development and programming languages.[43][44]

External links

References

  1. ↑ "Argentonia Blog". January 13, 2007. https://www.argentonia.com.ar/. 
  2. ↑ "Official Business Agreement Contract of the company" (in es-es). https://www.boletinoficial.gob.ar/detalleAviso/primera/10782528/20031020. "Legislación y Avisos Oficiales" 
  3. ↑ "The importance of SL - Argentonia services" (in es-es). https://hipertextual.com/2007/01/la-importancia-de-second-life. "Internet" 
  4. ↑ "Viaje al paraíso artificial" (in Spanish). https://www.pagina12.com.ar/diario/suplementos/espectaculos/2-5665-2007-03-14.html. "... Los fundadores de la Argentonia en SL apostaron desde el principio a identificarse. ..." 
  5. ↑ "The dream of a new world at a click - Leonardo Penotti Interview" (in es-es). https://archivo.lacapital.com.ar/2006/09/24/seniales/noticia_328018.shtml. "Seniales" 
  6. ↑ "Argentine open data site" (in es-es). https://www.dateas.com/es/bora/2007/10/05/argentonia-srl-531168. "Official information of the company" 
  7. ↑ "Argentonia - The first Argentine company in Second Life" (in es-es). https://www.dotpod.com.ar/argentonia-la-primera-empresa-argentina-en-second-life/. "Internet" 
  8. ↑ Mascardi (2007-08-07). "El rosarino que ideo cómo invertir en un mundo paralelo" (in Spanish) (PDF). Portal On24 (Argentina). https://commons.wikimedia.org/wiki/File:Leonardo_Penotti_Interview.pdf. "... Leonardo Penotti, rosarino de 26 años, estudia Ingeniería en Sistemas ..." 
  9. ↑ "Brands are installed in Second Life - Leonardo Penotti Interview" (in es-es). https://conexionmoda.com/noticias/146_las-marcas-se-instalan-en-second-life. "electronic commerce" 
  10. ↑ "Second Life in Argentina" (in es-es). https://www.infobae.com/2007/08/11/330878-second-life-la-argentina/. "Internet" 
  11. ↑ "OpenSim towards a 3-dimensional and collaborative internet" (in es-es). https://loogic.com/opensim-hacia-una-internet-tridimesional-y-colaborativa/. "Internet" 
  12. ↑ "Llega la segunda edición de la gran exposición de electrónica de consumo" (in Spanish). 2007-11-26. https://www.lanacion.com.ar/tecnologia/llega-la-segunda-edicion-de-la-gran-exposicion-de-electronica-de-consumo-nid965106/. "... Mancini, de Argentonia, analizarán el fenómeno de Second Life y los mundos virtuales ..." 
  13. ↑ "Rosario Blog Day (cobertura on line)" (in Spanish). 2007-11-09. https://www.lapropaladora.com.ar/2007/11/09/rosario-blog-day-cobetura-on-line/. "... Leonardo Penotti, Argentonia, Inversiones y Negocios ..." 
  14. ↑ "Virtual reality on the Internet - Leonardo Penotti Interview" (in es-es). https://www.tendencias21.es/horizontes/Second-Life-realidad-virtual-en-Internet_a16.html. "Bitácora" 
  15. ↑ "Argentina partial election results on second-life" (in en-en). https://globalvoices.org/2007/06/01/argentina-partial-election-results-on-second-life/. "Internet" 
  16. ↑ "Guillermo Cherashny, the surprise in Second Life" (in es-es). https://www.perfil.com/noticias/sociedad/guillermo-cherashny-la-sorpresa-en-second-life-20070604-0045.phtml. "Sociedad" 
  17. ↑ "Second Life is not with Cristina Kirchner" (in es-es). https://www.elmundo.es/elmundo/2007/10/29/catalejo/1193616470.html. "catalejo" 
  18. ↑ "UADE already has its campus in Second Life" (in es-es). https://www.canal-ar.com.ar/Nota.asp?Id=5012. "EDUCACIÓN VIRTUAL" 
  19. ↑ "Argentine university opens its doors in virtual world" (in es-es). https://www.infobae.com/2008/04/22/376194-universidad-argentina-abre-sus-puertas-mundo-virtual/. "EDUCACIÓN VIRTUAL" 
  20. ↑ "Un aula real en un mundo simulado" (in es-es). 2007-09-27. https://www.lanacion.com.ar/cultura/un-aula-real-en-un-mundo-simulado-nid948044/. "Cultura" 
  21. ↑ "Sedal installs his own island in Second Life" (in es-es). 2007-07-30. https://www.iprofesional.com/marketing/50558-sedal-instala-su-propia-isla-en-second-life. "Marketing" 
  22. ↑ En América Noticias - Entrevista [America News - Interview.] (TV News) (in Spanish). Argentina: América Noticias. 2008. Retrieved 2021-08-02.CS1 maint: unrecognized language (link)
  23. ↑ Daniel Viotto (2008). En Telefe Noticias - Entrevista [Telefe Noticias - Interview.] (TV News) (in Spanish). Argentina: Telefe. Retrieved 2021-08-02.CS1 maint: unrecognized language (link)
  24. ↑ En CNN en Español - Primer Campus Virtual en Latam [CNN in Spanish - First Virtual Campus in Latam.] (TV News) (in Spanish). Argentina: CNN en Español. 2008. Retrieved 2021-08-02.CS1 maint: unrecognized language (link)
  25. ↑ Mariana Fabbiani (2008). Sedal Argentina & Mariana Fabbiani Virtual [Sedal Argentina & Virtual Mariana Fabbiani.] (TV News) (in Spanish). Argentina: América TV. Retrieved 2021-08-02.CS1 maint: unrecognized language (link)
  26. ↑ Mariana Fabbiani; Horacio Cabak (2008). Sedal Argentina & Mariana Fabbiani Virtual [Sedal Argentina & Virtual Mariana Fabbiani.] (TV News) (in Spanish). Argentina: América TV. Retrieved 2021-08-02.CS1 maint: unrecognized language (link)
  27. ↑ "Jorge Lanata, blogs e internet: "dejemos que fluya el periodismo de abajo hacia arriba"" (in Spanish). 2007-09-06. https://coberturadigital.com/2007/09/06/jorge-lanata-blogs-e-internet-dejemos-que-fluya-el-periodismo-de-abajo-hacia-arriba/. "...  La pregunta sirvió para que Lanata se explaye en el tema de internet, que por lo visto le encanta y no por nada tiene presencia en Second Life  ..." 
  28. ↑ "Argentines already work and organize in Second Life" (in es-es). https://www.perfil.com/noticias/sociedad/los-argentinos-ya-trabajan-y-se-organizan-en-second-life-20070221-0006.phtml. "LA VIDA ON LINE" 
  29. ↑ "My other self" (in es-es). https://www.lanacion.com.ar/lifestyle/mi-otro-yo-nid926473/. "lifestyle" 
  30. ↑ "An Argentine married in another life" (in es-es). https://www.clarin.com/ediciones-anteriores/argentino-caso-vida_0_HyOsaZk0tg.html. "Internet" 
  31. ↑ "Lanata enters Second Life on March 22" (in es-es). https://www.dotpod.com.ar/lanata-entra-a-second-life-el-22-de-marzo/. "Internet" 
  32. ↑ "With Jorge Lanata and Luciana Geuna" (in es-es). https://www.youtube.com/watch?v=4t3ukvk5bPA. "Leonardo Penotti Youtube Account" 
  33. ↑ "Inauguración del campus de UADE en Second Life" (in Spanish). 2007-10-11. https://www.uade.edu.ar/DIC/Noticia.aspx?IdNoticia=31. "... Primera presencia de una universidad latinoamericana. ..." 
  34. ↑ "Una estudiante de 'telecos' crea una universidad en Second Life" (in Spanish). 2007-06-13. https://elpais.com/diario/2007/06/14/ciberpais/1181787866_850215.html. "... La de la Upna es la primera universidad virtual de Hispanoamérica. La segunda, será la argentina de la Uade, Universidad Argentina de la Empresa ..." 
  35. ↑ "Un aula real en un mundo simulado." (in Spanish). 2007-04-22. https://www.lanacion.com.ar/cultura/un-aula-real-en-un-mundo-simulado-nid948044. "...  La UADE es la primera universidad latinoamericana en Second Life, en la línea que inauguraron Harvard, Stanford y Oxford  ..." 
  36. ↑ "Universidad argentina abre sus puertas en mundo virtual." (in Spanish). 2007-04-22. https://www.infobae.com/2008/04/22/376194-universidad-argentina-abre-sus-puertas-mundo-virtual/. "... Se trata de una iniciativa de la UADE, la cual ya asesora a sus alumnos a través de un espacio en Second Life ..." 
  37. ↑ "UADE: Primera universidad latinoamericana con campus en Second Life." (in Spanish). 2011-06-16. https://emprendedoresnews.com/agenda/universitarias/uade-primera-universidad-latinoamericana-con-campus-en-second-life.html. "...  Desarrollo técnico: Argentonia, especialistas en mundos virtuales  ..." 
  38. ↑ "La UADE ya tiene su campus en Second Life" (in Spanish). https://www.canal-ar.com.ar/Nota.asp?Id=5012. "...  El ciberproyecto posee Centro Cultural, Auditorio, Centro de Informes y un Laboratorio, donde se dictan clases, se brinda orientación sobre la institución, y sirve como punto de encuentro para los estudiantes  ..." 
  39. ↑ "Muestra de obras ganadoras del Concurso de Pintura UADE" (in Spanish). 2010-07-26. https://www.universia.net/ar/actualidad/vida-universitaria/muestra-obras-ganadoras-concurso-pintura-uade-362509.html. "...  La muestra en el Museo Metropolitano también puede visitarse a través de "Second Life" en el campus virtual de la Universidad.  ..." 
  40. ↑ "El Consejo en la avanzada tecnológica" (in Spanish). 2009-05-26. https://archivo.consejo.org.ar/coltec/gruden_3009.htm. "...  En esta primera reunión se trató la temática de realidad virtual y el uso de simuladores para capacitación y entrenamiento  ..." 
  41. ↑ "Revista El Graduado" (in Spanish) (PDF). uade edu.ar (Argentina). 2007-08-07. https://www.uade.edu.ar/DocsDownload/DIC/Revista%20El%20Graduado.pdf. "... Campus Virtual de UADE en Second Life ..." 
  42. ↑ "X Encuentro Internacional, Buenos Aires 9 al 13/11" (in Spanish) (PDF). educoas (Argentina). 2008-11-13. https://recursos.educoas.org/sites/default/files/2066.pdf. "... Antecedentes del uso de SL en las estrategias didácticas de UADE ..." 
  43. ↑ "Nuevas tics como recursos para el proceso de enseñanza-aprendizaje" (in Spanish) (PDF). edumed (Argentina). 2010-08-10. https://iapuco.org.ar/wp-content/uploads/2012/06/TRABAJO_007.Revisado.pdf. "... UADE es la primera universidad latinoamericana en ingresar al metaverso con el objetivo de promover experiencias participativas en un entorno educativo de nivel superior ..." 
  44. ↑ "UADE EN SECOND LIFE: más tecnología al servicio de la enseñanza" (in Spanish) (PDF). UADE (Argentina). 2007-11-01. https://docplayer.es/8228775-Uade-en-second-life-mas-tecnologia-al-servicio-de-la-ensenanza.html. "... UADE es la primera universidad latinoamericana en Second Life ..." 



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