Company:Brandfolder

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Brandfolder
TypePrivate
IndustryB2B Software, SaaS, Digital Asset Management (DAM), Marketing Asset Management (MAM)
Founded2012[1]
HeadquartersDenver, Colorado, United States
Area served
Worldwide
Key people
Luke Beatty, Steven Baker, Jim Hanifen, Tim Armstrong
ProductsBrandfolder
Number of employees
50-100
Websitebrandfolder.com

Brandfolder,[2] Inc. is a growth stage Software as a Service[3] (SaaS) company headquartered in Denver, Colorado. Brandfolder provides a digital asset management (DAM) solution, helping businesses store, organize, manage, create, distribute, optimize, and analyze their digital assets more effectively. Digital assets or brand creative entails an all-encompassing collection of online and offline creative assets that a business uses to represent its brand including social media content, product imagery, sales materials, logos, fonts, colors, etc. These materials exist in hundreds of formats including audio, video, text, images, 3D renderings, etc.

Corporate history

Brandfolder was founded in 2012 by Luke Beatty[4] and Chris Glode . Conceptualized after 1 2 identifying pain points around brand consistency, Brandfolder initially provided a lite, external-facing press kit accessible to anyone online. Brandfolder became a part of Techstars Boulder in 2012, connecting with business mentors to further develop their idea. Bryan Parks served as CEO from 2012-2014.

After moving away from a “freemium” product model, the platform quickly became an enterprise DAM solution for organizations in a variety of industries. In mid-2017, Brandfolder moved to new offices in the River North Art District of Denver

In March 2019, Tim Armstrong,[5] joined Brandfolder’s Board of Directors following a large investment. Armstrong is best known as the former CEO of Oath, Inc., a subsidiary of Verizon Communications that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo!.

Software

Brandfolder

Brandfolder is a cloud-based Digital Asset Management platform that allows companies to manage their digital assets — such as logos, fonts, colors, bios and more, which are typically stored in various places — in one location, offering features such as embedding and public or secure sharing.

Brandfolder currently houses more than 250,000 brand assets for companies worldwide, including the Denver Broncos, Great Divide Brewery, HealthOne, MapQuest and the NFL’s Seattle Seahawks.[6]

Integrations

Their platform is integrated with a number of third-party applications such as:

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Contentful
  • Gmail
  • Google Analytics
  • Google Apps
  • Highspot5
  • IBM
  • InMotionNow6[7]
  • Hubspot
  • PrintUI7
  • Jira[8] by Atlassian
  • Lilypad8
  • Microsoft Active Directory
  • Microsoft Office

Noteworthy Software Features

  • In-Document Search
  • Filtering
  • Automatic Metadata Extraction[9]
  • Controlled Customer Fields
  • Nested Labels
  • Suggested Searching
  • Templating[10]
  • Asset Approvals

The platform focuses on brand implementation across both industry and communication channels. An individual folder may be public or private, presenting a “single version of the truth” for any digital asset.

Partners

Funding

Brandfolder has undergone four rounds of funding since 2013.

  • May 13, 2013, they announced a “Convertible Note” funding round that eventually totaled $118,000.[11]
  • January 20, 2015, they announced a “Seed” round of funding was announced, eventually totaling $3,084,000[12]
  • September 21, 2017, they announced a “Venture” funding round of investment that totaled $5,320,082[13]
  • December 12, 2018, they announced another “Venture” funding round that totaled $2,499,998[citation needed]

Awards and Recognition

In 2018 and 2019, Brandfolder was ranked number one in G2 Crowd’s Enterprise Usability Index.[14] In 2019, they ranked number one in the Momentum Grid Report[15] for Digital Asset Management.

References

  1. ↑ Vuong, Andy (May 10, 2013). "TechStars Boulder class to include four Denver area startups". The Denver Post. Digital First Media. http://www.denverpost.com/2013/05/10/techstars-boulder-class-to-include-four-denver-area-startups/. Retrieved May 18, 2017. 
  2. ↑ "Crunchbase Profile". https://www.crunchbase.com/organization/brandfolder#section-funding-rounds. 
  3. ↑ "The Dummies’ Guide to the Best DAM SaaS Vendors". https://www.business2community.com/digital-marketing/dummies-guide-best-dam-saas-vendors-01994585. 
  4. ↑ "Luke Beatty Profile". https://www.crunchbase.com/person/luke-beatty#section-overview. 
  5. ↑ "Tim Armstrong Joins Brandfolder Board of Directors as Company Launches Brand Intelligence Features" (in en). 2019-03-15. https://www.businesswire.com/news/home/20190315005066/en/Tim-Armstrong-Joins-Brandfolder-Board-Directors-Company. 
  6. ↑ Keeney, Laura (January 20, 2015). "Denver’s Brandfolder gets $2 million funding boost". The Denver Post. Digital First Media. http://www.denverpost.com/2015/01/20/denvers-brandfolder-gets-2-million-funding-boost/. Retrieved May 18, 2017. 
  7. ↑ "inMotionNow Rolls Out New Integrations with Brandfolder and Google Drive to Streamline the Creative Marketing Process". https://www.prweb.com/releases/2017/10/prweb14796260.htm. 
  8. ↑ "Brandfolder app for Jira". https://marketplace.atlassian.com/apps/1218841/brandfolder-app-for-jira. 
  9. ↑ "Brandfolder Features". https://www.g2.com/products/brandfolder/features. 
  10. ↑ "Brandfolder Reviews: Benefits, Pricing and Features" (in en-US). https://reviews.financesonline.com/p/brandfolder/. 
  11. ↑ "2013 Brandfolder Convertible Note". https://www.crunchbase.com/funding_round/brandfolder-convertible-note--b1505a2b. 
  12. ↑ "Seed Round - Brandfolder 2015". Jan 20, 2015. https://www.crunchbase.com/funding_round/brandfolder-seed--560c4fde#section-overview. 
  13. ↑ "Venture Round - Brandfolder 2017". https://www.crunchbase.com/funding_round/brandfolder-series-unknown--5fbfe502. 
  14. ↑ "Brandfolder Earns Top Customer Satisfaction Score Among DAM Products". https://info.brandfolder.com/g2crowdgrid-pr/. 
  15. ↑ "Brandfolder leads G2 Crowd's Digital Asset Management Grid for #1 in customer satisfaction - Winter 2017". http://info.brandfolder.com/g2-grid/. 




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