Company:CameraLK

CameraLK

Type	Private
Industry	photography electronic devices digital cameras entertainment
Founded	2010 (2010)
Founder	Anushka Gunasinghe
Headquarters	No. 623, Highlevel Road, Colombo
Area served	Sri Lanka
Key people	Anushka Gunasinghe (Founder & Managing Director) Noeline Pereira Gunasinghe (Directress)
Products	Canon Nikon Sony Tamron Fuji
Number of employees	63+
Website	https://www.cameralk.com

CameraLK is a Sri Lankan technology company which focuses on photography, electronic devices, digital cameras, and entertainment. The company was founded in 2010 by Anushka Gunasinghe as a small home business. The brand has distributed well over 35 branches island-wide.

History

CameraLK was founded in 2009 by Gunasinghe who dropped out of his higher studies early from an IT education institution. Later in 2011 at the age of 23, he founded the brand CameraLK as a small-scale home business. Initially, he started to sell cameras through pre-orders. After promotions through social media and online marketing platforms, his company grows quickly in the monopoly market. Together with his wife within two years of its inception, the company show considerable increment in the Sri Lankan camera market.

Expansion

During the first five-year period from 2011 to 2015, CameraLK showed a gradual rise in the economy and an increase in traveling leisure activities. The photography market coincided with a sudden flourish in the tourism industry after the end of the 30-year war in Sri Lanka. During the period, CameraLK achieved a 100% sales profit.

In late 2011, when cameras became a tax-free commodity, the company expands itself. The company captured 65-70% of the total market share. During this period, CameraLK launched its sales campaign through its official website and recorded an annual growth of around 10-15%.

In 2014, Gunasinghe started CameraLK Photography Academy by establishing a service center in Colombo. After the establishment of the main showroom at Colombo 05 in 2015, CameraLK has constantly made donations and have been involved in annual CSR projects. In 2015, the company initiated CameraLK Annual Award Ceremony. On 8 July 2016, CameraLK hosted its second consecutive “CameraLK Awards Ceremony’ at the BMICH. Later in August 2017, In the meantime, CameraLK provided a special buy-back offer to buy a new Sony Camera with a discount offer for used cameras.

In January 2018, under the 'CameraLK Community Care' program, Camera LK decided to build a house for the young man who was unfortunately shot dead by the police in Kataragama for his wife and three-year-old child. In collaboration with the Sri Lanka Police, the foundation stone was laid on 25 January 2018 to begin work on the house whereas CameraLK offered to pay for all of the child's education up to high school. In 2018, CameraLK organized "Image Expo-2018" which is the largest photography equipment festival in Sri Lanka. The exhibition held on 5 to 7 October 2018 from 9.30 am to 7.30 pm at the “Mihilaka Madura” of the BMICH.

At the end of 2019, the company has established five showrooms in Kandy and Colombo and increased its staff capacity to 63 employees. In October 2019, The fifth CameraLK Award Ceremony 2019 was held at the ICBT Campus Auditorium. During the ceremony, the company distributed basic and advanced photography course certificates and faculty awards. In April 2020, CameraLK presented drone cameras to the Commander of the Army, Lieutenant General Shavendra Silva at the Army Headquarters in Akuregoda for use by the Sri Lanka Army during monitor COVID-19 lockdown areas.