Company:Cars.com

From HandWiki
Cars.com Inc.
TypePublic company
IndustryAutomotive marketing services
FoundedMay 2017; 8 years ago (2017-05)
FoundersMitch Golub
William Swislow
Alex Vetter[1]
Headquarters
Chicago, Illinois
,
U.S.
Area served
United States
Key people
Alex Vetter, CEO and President[1]
Products
  • Cars.com
  • Auto.com
  • PickupTrucks.com
  • NewCars.com
ServicesAutomotive classifieds
Divisions
  • Auto.com
  • PickupTrucks.com
  • NewCars.com
  • DealerRater
SubsidiariesDR Media Holdings, LLC
WebsiteCars.com

Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. It is also known for being the most expensive domain ever sold. It was sold in 2014 for 872 million USD [2] Its headquarters are located in Chicago, Illinois.[3] Cars.com also offers expert car reviews, news and research from its dedicated Editorial team.

History

A 2003 Library Journal survey of automobile-related websites described cars.com as ranked the site positively, noting staff-written reviews that are signed, dated, detailed, and illustrated.[4] In 2004 the website announced a partnership with Kelley Blue Book and commenced national advertising.[5][6] In October 2007, it announced plans for its largest marketing campaign ever in early 2008.[7] In the same month, Yahoo! announced plans to receive listings from Cars.com for their Yahoo! Autos service.[8]

Cars.com was previously owned by Classified Ventures, LLC, a joint venture between Gannett, The McClatchy Company, Tribune, Graham Holdings, and A.H. Belo. On August 5, 2014, Gannett announced that it would buy out the remaining stakes in Classified Ventures it did not already own, for $2.5 billion.[9][10][11][12][13]

In July 2016, Cars.com acquired dealer and service shop rating site DealerRater.[14]

Cars.com was included in the spin-off of Gannett's broadcasting properties as Tegna, Inc. On May 4, 2017, Tegna shareholders approved a plan to spin off Cars.com as a new, publicly traded company; they received a share of the new company, which began trading on the NYSE beginning on June 1, 2017, for every 3 Tegna shares they owned.[15][16]

In February 2018, Cars.com announced the acquisition of Dealer Inspire, a digital marketing agency serving automotive dealerships located in Naperville, Illinois.[17][18]

Marketing

Cars.com has regularly advertised during the Super Bowl, screening adverts in consecutive years.[19][20][21][22]

Editorial Team

Cars.com’s Editorial team is a source for automotive news, car reviews, videos, comparison tests and more. The Editorial team offers expert reviews and car-shopping content. The Editorial team operates independently of Cars.com’s advertising, sales and sponsored content departments and does not accept free trips or gifts from automakers. Cars.com’s Editorial team is responsible for the American-Made Index,[23] which tracks the most-American new cars made. Cars.com editor, Mike Hanley, is a juror on the North American Car, Truck and Utility Vehicle of the Year[24] panel of automotive experts, while its Editor-in-Chief Jennifer Newman is a juror on the World Car Award[25] panel. Cars.com editors Jennifer Geiger and Jennifer Newman are certified child passenger safety technicians and perform Cars.com’s Car Seat Checks.

Television

Since July 1998, Cars.com has been in partnership with the Magliozzis of Car Talk[26] and the website includes a Cartalk advice section.[4]

Cars.com also partners with MotorWeek on PBS to provide online access to MotorWeek reviews.[27]

References

  1. ↑ 1.0 1.1 "About Cars.com". https://www.cars.com/about/. 
  2. ↑ "Gannett buys the rest of Cars.com for $1.8 billion". Bloomberg Businessweek. October 1, 2014. http://www.businessweek.com/ap/2014-10-01/gannett-buys-the-rest-of-cars-dot-com-for-1-dot-8-billion. 
  3. ↑ "Company Facts". https://www.cars.com/about/. 
  4. ↑ 4.0 4.1 Caroline Gilman, "Web Watch: Cars", Library Journal, January 15, 2003.
  5. ↑ Martin, Chuck (2011). The Third Screen: Marketing to Your Customers in a World Gone Mobile. Nicholas Brealey Publishing. pp. 8–13. ISBN 9781857885644. https://archive.org/details/thirdscreenmarke0000mart.  Excerpts available at Google Books.
  6. ↑ "McClatchy-backed car venture launches national TV campaign". Sacramento Business Journal. May 3, 2004. http://www.bizjournals.com/sacramento/stories/2004/05/03/daily6.html?jst=b_ln_hl. 
  7. ↑ Elliott, Stuart (18 October 2007). "Super Bowl XLII Is More Than CX Days Away, But...". New York Times. http://tvdecoder.blogs.nytimes.com/2007/10/08/super-bowl-xlii-is-more-than-cx-days-away-but/. 
  8. ↑ Morrissey, Brian (16 October 2007). "Yahoo! Bets on Open-Network Approach". Adweek. http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003659033. 
  9. ↑ Hall, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. http://www.myrtlebeachonline.com/2014/08/05/4394086/mcclatchy-media-partners-confirm.html?sp=/99/209/&ihp=1. 
  10. ↑ Yu, Roger. "Gannett buying rest of Cars.com for $1.8B". USA Today. https://www.usatoday.com/story/money/business/2014/08/04/gannett-cars-dot-com/13596429/. 
  11. ↑ Sherman, Alex. "Gannett Agrees to $1.8 Billion Buyout of Cars.com Site". USA Today. https://www.bloomberg.com/news/2014-08-04/gannett-said-to-agree-to-buy-rest-of-cars-com-for-1-8-billion.html. 
  12. ↑ Hill, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. http://www.myrtlebeachonline.com/2014/08/05/4394086/mcclatchy-media-partners-confirm.html?sp=/99/101/. 
  13. ↑ "McClatchy Announces Agreement to Sell Its 25.6% Stake in Cars.com to Gannett". The McClatchy Company. http://www.mcclatchy.com/2014/08/05/3536/mcclatchy-announces-agreement.html. 
  14. ↑ "Cars.com will buy DealerRater to create review giant". 26 July 2016. https://www.autonews.com/article/20160726/RETAIL07/160729908/cars-com-will-buy-dealerrater-to-create-review-giant. 
  15. ↑ "Cars.com Spins Off From Parent TEGNA, Goes Through IPO". MediaPost Publications. https://www.mediapost.com/publications/article/300485/carscom-spins-off-from-parent-tegna-goes-through.html. 
  16. ↑ "McLean-based Tegna spins off Cars.com". WTOP. http://wtop.com/business-finance/2017/05/mclean-based-tegna-spins-off-cars-com/. 
  17. ↑ "BRIEF-Cars.Com Announces The Acquisition Of Dealer Inspire And Launch Digital Marketing". 14 February 2018. https://www.reuters.com/article/brief-carscom-announces-the-acquisition/brief-cars-com-announces-the-acquisition-of-dealer-inspire-and-launch-digital-marketing-idUSASB0C5N8. 
  18. ↑ "Cars.com acquires Naperville tech firms in $165M deal". 14 February 2018. https://www.builtinchicago.org/2018/02/14/carscom-acquires-dealer-inspire-ldm. 
  19. ↑ Tim Nudd, "Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen", Adweek, January 22, 2013.
  20. ↑ Cars.com Super Bowl Commercial, "Bring OUt Your Confident You"
  21. ↑ Cars.com Cares
  22. ↑ Tim Nudd, "Cars.com's Super Bowl Ad Stars a Man and His Excitable Appendage", Adweek, January 26, 2012.
  23. ↑ Garsten, Ed. "Cars.Com American Made Index Reveals No All-American Vehicles" (in en). https://www.forbes.com/sites/edgarsten/2024/06/18/carscom-american-made-index-reveals-no-all-american-vehicles/. 
  24. ↑ "Meet the NACTOY Jurors - North American Car Utility & Truck of the Year" (in en-US). https://northamericancaroftheyear.org/jurors/. 
  25. ↑ "Jurors :: World Car Awards". https://worldcarawards.com/web/juror_list.asp. 
  26. ↑ "Company History". http://www.cars.com/go/about/us.jsp?section=C&content=hist&aff=national. 
  27. ↑ "Business Partners". http://www.cars.com/go/about/us.jsp?section=C&content=part&aff=national. 



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