Company:Diamondère
| Type | Private |
|---|---|
| Industry | Retail, jewelry |
| Founded | 2012 |
Key people |
|
| Website | www |
Diamondère is a custom fine jewelry e-commerce company[1] that was launched in February 2012.[2] The founders are part of a family business[3] which has designed jewelry for royal families and celebrities since 1890.[1][4]
History
The business started in 1890 when the family began designing jewelry for dignitaries, royals and celebrities. In the 1970s, the company was exporting jewelry around the world.[4][5] In February 2012, Diamondère was founded by Anish Godha who graduated from Stanford University, and Varun Godha who graduated from Cornell University.[6][7][8] The cousins focused on custom fine jewelry by using Computer-aided design (CAD) and 3D printing.[4]
In 2015, Diamondère partnered with Sophie Tweed-Simmons, daughter of Gene Simmons, to create a fine jewelry collection.[9][10][11]
In April 2015, Diamondère supported the people affected by the Nepal earthquake by donating one day’s worth of sales to the victims.[12]
Operations
The e-commerce company creates custom jewelry. Customers work with design consultants to create a CAD 3D model based on a picture, drawing or an existing design. Once the image is approved, a wax mold is created with 3D printing. The mold goes through a foundry process to cast the jewelry design.[4][13] The jewelry is then set with the specified gemstones ranging from high quality diamonds to colored stones such as sapphires, rubies, or emeralds. Customers can also change and choose the gemstones and metal directly from the Diamondère website.[14]
Diamondère is certified by the Gemological Institute of America and Solitaire Gemological Laboratories.[15]
References
- ↑ 1.0 1.1 "How Anish Godha turned a family’s jewelry trade into 3D printing and CAD technology". Mixergy. May 11, 2015. http://mixergy.com/interviews/anish-godha-diamondere/.
- ↑ "Diamondere merges personalization and social media with first Facebook jewellery store". SilverStyles. November 26, 2012. http://www.silverstyles.com/en/search/search_result/6585/Diamond-re-merges-personalisation-and-social-media-with-first-Facebook-jewellery-store.html.
- ↑ "Varun Godha, family member of Shantivijay Jewels (Mumbai) goes for etailing". iamWire. July 16, 2012. http://www.iamwire.com/2012/07/varun-godha-family-member-of-shantivijay-jewels-mumbai-goes-for-etailing/5145.
- ↑ 4.0 4.1 4.2 4.3 Larry Myler (March 13, 2015). "Companies That Are Annihilating Their Competition". Forbes. https://www.forbes.com/sites/larrymyler/2015/03/13/companies-that-are-annihilating-their-competition/2/.
- ↑ "How To Transform An Age-Old Business Into Something Modern". Killer Startups. http://killerstartups.com/startup-reviews/diamondere.
- ↑ Adam Fridman (February 16, 2015). "6 Ways 'Shark Tank' is Changing Entreprenuership". Inc.. http://www.inc.com/adam-fridman/six-ways-shark-tank-is-changing-entreprenuership.html.
- ↑ Gautam Vazirani (October 12, 2012). "The Role of Social Media in the Indian Luxury Market". Luxury Society. http://luxurysociety.com/articles/2012/10/the-role-of-social-media-in-the-indian-luxury-market.
- ↑ Anand Rai (October 10, 2012). "Jewellery e-tailor Diamondere wants to crack the US market, seeks to raise funds". Tech Circle. http://techcircle.vccircle.com/2012/10/10/jewellery-e-tailor-diamondere-wants-to-crack-the-us-market-seeks-to-raise-funds/.
- ↑ Sarah Thompson (May 28, 2015). "Sophie Tweed-Simmons has a positive body image. Here’s how you can too.". Elle Canada. http://www.ellecanada.com/fashion/trends/sophie-tweed-simmons-has-a-positive-body-image-here-s-how-you-can-too/a/102992.
- ↑ "Sophie Tweed-Simmons has teamed up with Diamondère to present a collection of stackable gemstone rings, bangles and earrings". The Vancouver Sun. March 9, 2015. http://www.vancouversun.com/life/fashion-beauty/Sophie+Tweed+Simmons+teamed+with+Diamondere+present+collection+ofstackable+gemstone+rings+bangles+earrings/10874870/story.html.
- ↑ Roxanne Robinson (February 13, 2015). "Sophie Simmons Partners With Diamondère". Women's Wear Daily. http://wwd.com/accessories-news/fashion-scoops/sophie-simmons-partners-with-diamondre-8179853/.
- ↑ Melody Lesser (May 12, 2015). "Need a Gift of Jewelry? Buy it Today at Diamondère and Help Nepal Relief Efforts". Ever Beautiful. http://everbeautiful.com/2015/19175/need-a-gift-of-jewelry-buy-it-today-at-diamondere-and-help-nepal-relief-efforts.
- ↑ Richard Nieva (February 14, 2013). "Diamondère: How to update a legacy brand". Pando. https://pando.com/2013/02/14/diamondere-how-to-update-a-legacy-brand-hint-technology-helps/.
- ↑ Diana Caroline (July 17, 2012). "Personalising Your Stones: Buying Jewellry Online Just Got Easier as Daimondere Simplifies and Streamlines the Online Jewellery Shopping Experience.". DNA: Daily News & Analysis.
- ↑ "Now Personalize Diamond Jewellery Online on Diamondere.com". Look Bangalore. July 9, 2012. http://www.lookbangalore.com/now-personalize-diamond-jewellery-online-on-diamondere-com/.
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