Company:Earin

From HandWiki
Earin
TypePrivate
IndustryAudio equipment
Founded2014
FoundersKiril Trajkovski (CEO)
Olle Lindén (CTO)
Per Sennström (COO)
Headquarters
Malmö
,
Sweden
Area served
Worldwide
ProductsEarbuds
Websiteearin.com

Earin is a Swedish company that produces a line of small, wireless earbuds designed to connect to devices via Bluetooth. It released its first version (M-1) of the earpieces in 2015 with the next generation (M-2) entering the market in 2018. Earin was founded in 2014 and is based in Malmö, Sweden.

History

Earin was founded in 2014[1] in Malmö, Sweden by Kiril Trajkovski, Olle Lindén, and Per Sennström.[2] Trajkovski serves as the company's CEO,[3] Lindén as its CTO,[4] and Sennström as its COO.[5] The company started a Kickstarter campaign in 2014, raising nearly $1 million to manufacture its wireless earbuds.[6] Earin introduced the first iteration of its earbuds (known as the Earin M-1 model)[7] to the market in the fall of 2015.[8] At the end of the year, the company also received SEK 15 million in venture funding from the BlueWise Fund.[9]

In January 2017, Earin announced the second generation (Earin M-2) of its earbuds at that year's Consumer Electronics Show (CES).[7] Later that month, the company raised SEK 30 million from a group of equity investors including Midroc Invest, LMK, and Granitor Invest.[10] In January 2018, it was announced at CES that recording artist will.i.am's consumer electronics company, i.am+, had purchased Earin.[11] The deal, however, was never finalized, and it was announced in May 2019 that it had been called off entirely due to "unfulfilled obligations".[12] Despite this, the Earin M-2 earbuds were released to the market in August 2018.[13]

Products

Earin produces a line of small, lightweight, and wireless earbuds that connect to smartphones via Bluetooth. As of 2020, the company has released two generations of its earbuds: the M-1 and the M-2. The newer M-2 version features functional upgrades including built-in microphones and touch features for answering calls, playing music, and accessing voice control for Siri or Google.[13][7] The earbuds can be charged in a portable magnetic charging case, and when they are operational, both earpieces are connected to one another by near-field magnetic induction communication.[14] Both earpieces are also designed to work in either the left or the right ear.[15]

References

  1. ↑ "Earin Shows Lessons Learned on True Wireless M-2 Earbuds". Audio Xpress. 16 January 2017. https://audioxpress.com/news/earin-shows-lessons-learned-on-true-wireless-m-2-earbuds. 
  2. ↑ "Earin, the Swedish Bluetooth headphone maker, gets bought by American artist Will.i.am.". Nordic9. 9 January 2018. https://nordic9.com/news/earing-the-swedish-bluetooth-earbud-maker-gets-bought-by-american-artist-will-i-am-news7076661005/. 
  3. ↑ "Earin Looks to the Future". Kickstarter. 22 May 2019. https://www.kickstarter.com/projects/earin/earin-the-worlds-smallest-wireless-earbuds/posts/2515044. 
  4. ↑ Katz, Lily (2 February 2020). "Why is true wireless connectivity so bad?". Sound Guys. https://www.soundguys.com/why-true-wireless-connectivity-bad-20673/. 
  5. ↑ "Malmo-based Earin recieved [sic] 30 mln SEK (3 mln euro) in venture capital". Øresund Startups. 30 January 2017. https://oresundstartups.com/malmo-based-earin-recieved-30-mln-sek-3-mln-euro-venture-capital/. 
  6. ↑ Nelson, Katie (24 June 2014). "These Earbuds Are So Small, You Can Barely See Them in Your Ears". Mashable. https://mashable.com/2014/06/24/small-wireless-earbuds-earin/. 
  7. ↑ 7.0 7.1 7.2 Carnoy, David (3 January 2017). "What makes Earin's new M-2 wireless earphones better than Apple's AirPods?". CNET. https://www.cnet.com/reviews/earin-m-2-preview/. 
  8. ↑ O'Kane, Sean (18 November 2015). "Earin wireless earbuds review". The Verge. https://www.theverge.com/2015/11/18/9755726/earin-wireless-earbuds-review. 
  9. ↑ "Örjan Johansson backs Earin with € 260,000". Øresund Startups. 12 October 2017. https://oresundstartups.com/orjan-johansson-backs-earn-with-e-260000/. 
  10. ↑ "Earin, the Swedish headphone maker, lands SEK 30M in fresh equity investment". Nordic 9. 17 January 2017. https://nordic9.com/news/earin-the-swedish-headphone-maker-lands-sek-30m-in-fresh-equity-investment-news2530658968/. 
  11. ↑ Heater, Brian (9 January 2018). "Will.i.am’s company buys Bluetooth earbud maker Earin". TechCrunch. https://techcrunch.com/2018/01/09/will-i-ams-company-buys-bluetooth-earbud-maker-earin/. 
  12. ↑ Porter, Jon (10 May 2019). "Will.i.am’s acquisition of wireless earbud startup Earin has fallen through". The Verge. https://www.theverge.com/2019/5/10/18564052/will-i-ams-iamplus-earin-true-wireless-earbuds-acquisition-cancelled. 
  13. ↑ 13.0 13.1 O'Kane, Sean (30 August 2018). "Earin's second-generation wireless earbuds finally arrive with Google Assistant". The Verge. https://www.theverge.com/circuitbreaker/2018/8/30/17800740/earins-wireless-earbuds-second-generation-google-assistant. 
  14. ↑ Hollister, Sean (4 September 2018). "The truly wireless Earin M-2 earbuds weren't vaporware after all". CNET. https://www.cnet.com/news/the-truly-wireless-earin-m-2-earbuds-werent-vaporware-after-all/. 
  15. ↑ Gideon, Tim (8 January 2019). "Earin M-2 Review". PC Magazine. https://www.pcmag.com/reviews/earin-m-2. 

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