Company:El Arroyo
El Arroyo is a Mexican restaurant located on West 5th Street in Austin, Texas . The restaurant is known for its humorous marquee.
History
El Arroyo was established in 1975 by Clay McPhail and Doug English, who owned the restaurant for 35 years until 2010,[1] when it was sold to Ellis and Paige Winstanley, who met when Paige got a job at Cain & Able's, a bar owned by Ellis. After "a while" the two started dating and formed a business partnership.
Menu
The restaurant serves typical Mexican cuisine including tacos, fajitas, guacamole and tortilla chips in "gargantuan" portions.[2]
Marquee
The restaurant is known for its humorous marquee, which attempts to "toe the line" between "uplifting, snarky, and of-the-moment". The messages on the marquee are the result of a group effort among 15 people including the owners and restaurant managers.[2][3] The marquee has inspired its own line of merchandise such as jigsaw puzzles[4] and yard signs.[5]
References
- ↑ Gubbins, Teresa. "El Arroyo ex-owner returns to Austin to open mile-high burger joint in Far West neighborhood". https://austin.culturemap.com/news/restaurants-bars/10-07-21-5280-burger-and-taphouse-denver-clay-mcphail-el-arroyo/.
- ↑ 2.0 2.1 Leffler, David. "Meet the Couple Behind El Arroyo". https://www.austinmonthly.com/meet-the-couple-behind-el-arroyo/.
- ↑ Swiatacki, Chad. "Low-tech marketing: The minds behind El Arroyo's iconic signs". https://www.bizjournals.com/austin/blog/at-the-watercooler/2014/07/low-tech-marketing-the-mind-behind-el-arroyos.html.
- ↑ Webb, Eric. "Solve the sign: Austin restaurant El Arroyo selling jigsaw puzzles of iconic marquee". https://www.austin360.com/story/lifestyle/food/2021/05/04/austin-el-arroyo-sign-tex-mex-restaurant-selling-puzzles/4943478001/.
- ↑ KVUE staff. "You can buy an El Arroyo (yard) sign of your very own". https://www.kvue.com/article/news/community/austin-el-arroyo-yard-signs-parks-foundation/269-87a0419f-7f6a-4900-a696-00c5aab090e5.
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