Company:Fitness Blender

From HandWiki
Short description: Exercise video content publisher
Fitness Blender
IndustryFitness
Founded2009; 15 years ago (2009)
HeadquartersUnited States
ProductsFitness videos

Fitness Blender is an American digital fitness content publisher founded by personal trainers Kelli and Daniel Segars. The company offers free and paid at-home exercise videos through their website and YouTube channel. In 2017, it was the most-watched fitness channel on YouTube.[1][2][3]

History

Fitness Blender was founded in 2009 as a YouTube channel by personal trainers and fitness instructors Daniel and Kelli Segars with the goal to create a minimalistic alternative to other online fitness brands.[2][4][5]

Products

Fitness Blender offers individual workouts and workout plans. Workout formats include high intensity interval training (HIIT), bodyweight workouts, strength training routines, and other offerings. The company offers free content as well as additional content through a paid membership program called FB Plus.[6][7]

Fitness Blender Plus

Fitness Blender Plus is an expanded version of Fitness Blender's standard free membership. It offers users an ad-free interface on its website and videos. This service includes features such as the ability to track progress, enter and monitor custom workouts, and access to a selection of around 300 workouts that are exclusive to FB Plus subscribers. Additionally, it provides tools like a workout selection feature, statistics for tracking activities, exclusive content, challenges, and video tags.[8][9]

References

  1. ↑ Bachman, Rachel (19 April 2017). "A Fitness Empire Quietly Rises on YouTube". The Wall Street Journal. https://www.wsj.com/articles/a-fitness-empire-quietly-rises-on-youtube-1492616455. 
  2. ↑ 2.0 2.1 Romano, Tricia (15 October 2015). "Fitness Blender couple-next-door have 2.5 million YouTube fans". The Seattle Times. https://www.seattletimes.com/life/wellness/fitness-blender-couple-next-door-have-25-million-youtube-fans/. 
  3. ↑ Erickson, Anne (15 January 2019). "Northwest couple behind Fitness Blender helps millions get in shape with their exercise routines". KING 5. https://www.king5.com/article/entertainment/television/programs/evening/northwest-couple-behind-fitness-blender-helps-millions-get-in-shape-with-their-exercise-routines/281-386759893. 
  4. ↑ Cassidy, Benjamin (4 February 2021). "This Seattle-Area Couple Has Built a Virtual Fitness Giant from Home". Seattle Met. https://www.seattlemet.com/health-and-wellness/2021/02/the-seattle-area-couple-behind-fitness-blender-videos. 
  5. ↑ Lindberg, Sara (15 May 2017). "Bodies in Balance: Fitness Blender has 500 Free Workout Videos". Paste Magazine. https://www.pastemagazine.com/health/exercise/bodies-in-balance-fitness-blender/#online-videos. 
  6. ↑ Hoffower, Hillary (22 March 2020). "The couple behind a home workout channel with 6 million YouTube followers says they've seen a spike in subscribers amid the coronavirus pandemic, and it shows the effect social distancing is having on people's routines". Insider. https://www.businessinsider.com/coronavirus-increase-at-home-workouts-youtube-fitness-blender-2020-3. 
  7. ↑ Richards, Jay W (19 June 2018). The Human Advantage: The Future of American Work in an Age of Smart. Crown Forum. p. 1. ISBN 978-0451496164. https://books.google.com/books?id=Cg43DwAAQBAJ&dq=%22Fitness+Blender%22&pg=PT9. Retrieved 25 May 2022. 
  8. ↑ "The 12 Best Online Fitness Programs for 2023 | Free Buyers Guide" (in en). https://www.topconsumerreviews.com/best-online-fitness-programs/detailed-reviews.php. 
  9. ↑ Jones, Dan (2021-07-26). "Fitness Blender: A Fitness Coach's Conclusive Review" (in en-us). https://getgymfit.com.au/fitness-blender-review/. 

External links



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