Company:Funnel (software company)

From HandWiki
Founded2014 (2014) in Stockholm, Sweden
  • Fredrik Skantze
  • Per Made
Number of locations
4 (2022)
Area served
ServicesMarketing data hub
Number of employees
320 (2022)

Funnel is a software-as-a-service company headquartered in Stockholm, Sweden[1]. It was founded in 2014 and has additional offices in Dublin, London and Boston, MA. Funnel's software aims to help marketing professionals automate data collection for reporting and analysis.


Funnel was founded in 2014 by Per Made and Fredrik Skantze, who were also behind the Facebook advertising tool Qwaya[2]. With their main office in Stockholm, Sweden, the company opened a second location in Boston, Massachussets in 2016[3] to better service the US-market.

In 2017, Funnel raised €8.3 million ($10 million) Series A funding in a funding round led by Balderton Capital[4]. Suranga Chandratillake also joined the board of the Stockholm-based business as part of that fundraising.

In January 2020, the company raised €42.6 million ($47 million) in Series B funding[5][6] to continue product development and customer growth[7]. One year later, the company announced it closed a new, €57.1 million ($66 million) pre-IPO funding round[8][9].


Media and marketing agencies like Havas work with Funnel[10]. Funnel also collaborates with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud[11].


  • Winner of TechCrunch’s The Europas Award 2020 Hottest SaaS/B2B[12]
  • Financial Times and Statista FT1000 Fastest Growing Companies 2021[13] and 2022[14]


  1. "Funnel Operations AB". 
  2. "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". 
  3. "Stockholm-based martech startup Funnel raises €7 million". 
  4. O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend" (in en-US). 
  5. Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready" (in en-US). 
  6. "Swedish marketing platform Funnel raises $47 million Series B to expand into US" (in en-GB). 2020-01-17. 
  7. Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard" (in sv). 
  8. "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals" (in en-US). 2021-10-13. 
  9. Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round" (in en-US). 
  10. "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide" (in en-GB). 2020-08-14. 
  11. "Funnel, The better way to work with marketing data from over 500 connectors". 
  12. Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups" (in en-US). 
  13. Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies" (in en-GB). 
  14. "FT 1000: the sixth annual list of Europe's fastest-growing companies" (in en-GB). 2022-03-01. 

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