Company:GLOSS

From HandWiki

Gloss is an arts and social media company and publisher.

Founded in 2016, Gloss focuses on creating and curating shareable art, food, and culture content.[1][2]

Gloss are best known for their viral video creation across multiple platforms including a website, Facebook, Instagram, YouTube and TikTok. In July 2017, Gloss was the most watched video creator across the globe with 2.8 billion video views according to Tubular Labs’ monthly rankings.[3] In 2018, Gloss were winners at the Cannes Lions Festival of Creativity, taking home 8 awards including two Grand Prix accolades.[4]

History

The Gloss project started in April 2016 when the channel published their first Instagram and Facebook posts which achieved over 75,000 interactions. In 2021, Gloss's Instagram account had almost 5 million followers and was attracting over 70 million views every 7 days.[5]

In July 2017, Tubular Labs ranked Gloss as the No. 1 'Media & Entertainment Creator' in the world. [6] In the same month, Gloss also achieved No. 3 globally in the Top Media & Entertainment Properties, ahead of Time Warner, Comcast and Sony.[7][8]

In December 2021, Gloss surpassed 3 million followers on TikTok.[9]

Content and campaigns

Gloss creates and publishes original and acquired content, [10] including editorial, video, and documentary material. Since its launch in 2016, Gloss have posted over 4,000 videos, which have attracted over 41.8 billion views on Facebook.[11] Their content covers art, food, and culture. They also run campaigns on subjects intended to interest a younger market, such as travel, pop culture, and political matters.

Celebrity Content Gloss have worked with celebrities, such as Dwayne Johnson, to produce content for its platforms, like the 'Ice Ball Cocktail' [12].

NFTs

Following a number of commercially successful Non-fungible token auctions involving works by Banksy[13][14][15], Gloss created and minted its own NFT inspired by a work by Banksy in November 2021.[16][17] Titled 'Banksy Warning Sign' and listed for auction on NFT platform Opensea, Gloss's Banksy NFT was described in a BBC article as driving "'seismic' change in art world".[18]

Awards

At the Prolific North Awards 2016, Gloss won Video of the Year with their video featuring a Donald Trump meme.[19]

At the 2017 Brand Film Festival awards, Gloss received a Best of The Best Award for their commitment to promoting the arts and artists.[20]

References

  1. ↑ "Banksy-inspired NFT drives 'seismic' change in art world" (in en-US). BBC. 2021-11-28. https://www.bbc.com/news/uk-england-bristol-59431610. 
  2. ↑ "Banksy’s Most Critically Important and Politically Charged Artworks – Commemorating September 11 – Is Being Auctioned as a NFT" (in en). Bitcoinist. https://bitcoinist.com/banksys-most-critically-important-and-politically-charged-artworks-commemorating-september-11-is-being-auctioned-as-a-nft/. 
  3. ↑ "Tubular". Tubular Labs. https://tubularlabs.com/leaderboards?type=overall&date=2017-07. 
  4. ↑ "Cannes Lions of the Day: Trash Isles wins Design Grand Prix, plus more Grand Prix winners" (in en). The Drum. http://www.thedrum.com/news/2018/06/20/cannes-lions-the-day-trash-isles-wins-design-grand-prix-plus-more-grand-prix-winners. 
  5. ↑ "The big business of bro media – Digiday" (in en-US). Digiday. https://digiday.com/media/digital-bro-media-big-business/. 
  6. ↑ "Tubular". Tubular Labs. https://tubularlabs.com/leaderboards?type=overall&date=2017-07. 
  7. ↑ "Tubular". Tubular Labs. https://tubularlabs.com/leaderboards?type=media%20property&date=2017-07. 
  8. ↑ "Gloss ranks as Europe's 'most watched' for video content – Press Gazette" (in en-US). http://www.pressgazette.co.uk/ladbible-ranks-as-europes-most-watched-for-video-content/. 
  9. ↑ "TikTok". Gloss TikTok. http://www.tiktok.com/@gloss/. 
  10. ↑ "Open Post: Hosted By The Rock Hawking A $1,000 Ice Ball Maker" (in en). 2020-11-20. https://dlisted.com/2020/11/20/open-post-hosted-by-the-rock-hawking-a-1000-ice-ball-maker/. 
  11. ↑ "Tubular". Tubular Labs. https://tubularlabs.com/fb/gloss. 
  12. ↑ "I need this ASAP for my teremana bar". 18 November 2020. https://www.instagram.com/p/CHuBUsBF9Lw/. 
  13. ↑ "Banksy art burned, destroyed and sold as token in 'money-making stunt'" (in en-GB). BBC News. 2021-03-09. https://www.bbc.com/news/technology-56335948. 
  14. ↑ Nast, Condé (8 May 2021). "Burnt Banksy’s Inflammatory N.F.T. Not-Art". The New Yorker. https://www.newyorker.com/magazine/2021/05/17/burnt-banksys-inflammatory-nft-not-art. 
  15. ↑ "Burnt Banksy's Inflammatory N.F.T. Not-Art" (in en-US). The New Yorker. 2021-05-08. https://www.newyorker.com/magazine/2021/05/17/burnt-banksys-inflammatory-nft-not-art. Retrieved 2021-10-13. 
  16. ↑ "Banksy-inspired NFT drives 'seismic' change in art world" (in en-US). BBC. 2021-11-28. https://www.bbc.com/news/uk-england-bristol-59431610. 
  17. ↑ "Banksy’s Most Critically Important and Politically Charged Artworks – Commemorating September 11 – Is Being Auctioned as a NFT" (in en). Bitcoinist. https://bitcoinist.com/banksys-most-critically-important-and-politically-charged-artworks-commemorating-september-11-is-being-auctioned-as-a-nft/. 
  18. ↑ "Banksy-inspired NFT drives 'seismic' change in art world" (in en-US). BBC. 2021-11-28. https://www.bbc.com/news/uk-england-bristol-59431610. 
  19. ↑ "Prolific North Awards 2016: The Winners" (in en-US). Prolific North. https://www.prolificnorth.co.uk/2016/04/prolific-north-awards-2016-the-winners/. 
  20. ↑ "Brand Film Festival London 2017: the winners' showcase". http://www.campaignlive.co.uk/article/brand-film-festival-london-2017-winners-showcase/1429565. 

External links


Retrieved from "https://handwiki.org/wiki/index.php?title=Company:GLOSS&oldid=887415"