Company:GoHenry

From HandWiki
Short description: Financial technology company
GoHenry
IndustryFinancial technology
Founded2012
FounderLouise Hill and Dean Brauer
Key people
Alex Zivoder (CEO)[1]
Websitegohenry.com

GoHenry is a United States and United Kingdom -based financial technology company, that provides a Visa debit card and financial education app for children aged 6 to 18.[2]

History

GoHenry was co-founded by Louise Hill and Dean Brauer, in 2012 in London, United Kingdom . [3]

The company is named after GoHenry's first customer, an 11-year-old boy named Henry.[4]

As of 2014, the monthly subscription cost £1.97 per child with no charge for closing an account.[5] As of 9 July 2022, the monthly fee was £2.99 per child. Go Henry Pricing Online

In 2016, the company broke an equity crowdfunding world record, by raising $5.6 million on Crowdcube.[6]

In 2020, the company raised $40 million in funding led by Edison Partners and with the participation of Revai (formerly Gaia Capital Partners), Citi Ventures, and Muse Capital.[7]

As of November 2021, the company reports 2 million members (parents and children),[8] up 500K users from December 2020.[9]

In 2021, it got Best Children’s Financial Provider from the British Bank Awards.[10] In June of 2022, GoHenry acquired PixPay, a French startup, for an undisclosed sum. [11]

Reception

In late 2021, Gohenry launched Money Missions, gamified financial lesson about money savings.[12] According to The New York Times review, Gohenry is best for parents who want to track money spent by their children.[13] In another story, The New York Times highlighted that GoHenry is useful for parents who are "tired of having a drawer full of dollars" to give them to children.[14] Cards International magazine made a review about Gohenry in 2018 stated that "getting children into good financial habits for the current banking landscape will make a huge difference to them in later life".[15]

Mashable and Newsweek included Gohenry into its list of top family apps to manage pocket money and chores.[16][17]

According to Computer Weekly, GoHenry migrated to Google Cloud Platform in 2017.[18]

References

  1. ↑ "3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors" (in en-GB). 2021-06-24. https://www.superawesome.com/blog/insights-gohenry-youth-digital-purchasing-behaviors/. 
  2. ↑ "GoHenry, a pre-paid card and finance app for 6-18 year olds, raises $40M" (in en-US). https://social.techcrunch.com/2020/12/07/GoHenry-a-pre-paid-card-and-finance-app-for-6-18-year-olds-raises-40m/. 
  3. ↑ "Acorns Acquires GoHenry; Delivering Financial Wellness for Life’s Many Stages" (in en-US). 2023-04-03. https://finance.yahoo.com/news/acorns-acquires-gohenry-delivering-financial-123000427.html. 
  4. ↑ "'Someone needs to help parents control their kids' spending'" (in en-GB). BBC News. 2020-07-12. https://www.bbc.com/news/business-53333347. 
  5. ↑ "Debit card firms cash in on digital pocket money for kids" (in en). 2014-07-03. http://www.theguardian.com/money/2014/jul/03/debit-card-firms-digital-pocket-money. 
  6. ↑ "GoHenry pockets £4m for app that teaches kids money-management". https://www.theguardian.com/small-business-network/2016/sep/14/GoHenry-pockets-4m-app-teaching-kids-money-management. 
  7. ↑ "Gaia Capital Partners in Paris rebrands as Revaia, closes first €250M growth fund" (in en-US). https://social.techcrunch.com/2021/09/08/gaia-capital-partners-in-paris-rebrands-as-revaia-closes-first-e250m-growth-fund/. 
  8. ↑ "Why the banking app revolution is fizzling out" (in en). 2021-11-13. https://www.thetimes.co.uk/article/why-the-banking-app-revolution-is-fizzling-out-jm90kkw5b. 
  9. ↑ "What are the best debit cards for your kids to spend safely?" (in en). 2021-07-24. http://www.theguardian.com/money/2021/jul/24/what-are-the-best-debit-cards-for-your-kids-to-spend-safely. 
  10. ↑ "British Bank Awards 2021: The Winners" (in en-US). 2021-07-08. https://ffnews.com/newsarticle/british-bank-awards-2021-the-winners/. 
  11. ↑ "Kids' finance startup GoHenry acquires Pixpay" (in en-US). https://social.techcrunch.com/2022/07/10/kids-finance-startup-gohenry-marches-into-europe-with-pixpay-acquisition/. 
  12. ↑ "Fintech GoHenry Introduces Money Missions, In-App Gamified Education, to Support Financial Literacy" (in en-US). 2021-10-19. https://www.crowdfundinsider.com/2021/10/181834-fintech-gohenry-introduces-money-missions-in-app-gamified-education-to-support-financial-literacy/. 
  13. ↑ Lieber, Ron (2021-10-02). "They Want to Hand Your Kid a Debit Card. What Do You Do?" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2021/10/02/your-money/kids-debit-cards.html. 
  14. ↑ Carrns, Ann (2018-11-15). "How Parents Teach Smart Spending With Apps, Not Cash" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2018/11/15/business/children-allowance-apps.html. 
  15. ↑ Richter, Briony (September 2018). "Gohenry: The rise of the digital piggy bank". Cards International Issue 559: 10–11. https://www.verdict.co.uk/cards-international/wp-content/uploads/sites/3/2018/10/CI0918_zmag.pdf. 
  16. ↑ Hazlett, Alex (2021-04-02). "6 allowance apps to help kids learn the basics of money" (in en). https://mashable.com/article/money-allowance-apps. 
  17. ↑ "25 best apps for parents" (in en). 2021-07-18. https://www.newsweek.com/best-iphone-apps-parents-trekaroo-cozi-1609741. 
  18. ↑ "Children's debit card provider Gohenry banks on Google Cloud to ease IT infrastructure growing pains" (in en). https://www.computerweekly.com/news/252489886/Child-debit-card-provider-Gohenry-banks-on-Google-Cloud-to-avoid-IT-infrastructure-growing-pains. 

External links



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