Company:Grana (fashion company)
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| Type | eCommerce |
|---|---|
| Industry | Fashion Retail |
| Founded | 1 October 2014 |
| Headquarters | Hong Kong |
Area served | Worldwide [1] |
Key people | Luke Grana (Founder & CEO) |
| Products | Women's and Men's clothing |
| Website | www |
Grana is an online fashion company based in Hong Kong.[2][3] In addition to operating online, Grana has an offline showroom called “The Fitting Room”[4] in Hong Kong, where people can try on the products and order online.[3] Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched in October 2014.[5] Grana opened their first brick-and-mortar store in Hong Kong in September 2015.[3]
Products
The company sources its products directly from fabric mills, which reduces markup pricing.[6]
History
Grana raised the initial seed round of US $1 million from Bluebell group and angel investors in October 2014[7], and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures.[3] Grana recently announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.[8]
References
- ↑ "Select your shipping location" (in en-US). https://www.grana.com/choose-your-country/.
- ↑ Soo, Zen (September 17, 2015). "As more online shoppers complain of clothes that don’t fit, Hong Kong's Grana tests hybrid try-before-you-buy approach at first store". http://www.scmp.com/tech/e-commerce/article/1858668/more-online-shoppers-complain-clothes-dont-fit-hong-kongs-grana. Retrieved January 4, 2016.
- ↑ 3.0 3.1 3.2 3.3 "Fashion basics e-commerce start-up Grana raises $5 million" (in en-US). http://www.afr.com/technology/fashion-basics-startup-grana-raises-5-million-20151026-gkj8ay. Retrieved 2015-12-02.
- ↑ "The Hong Kong Clothing Retailer Revolutionizing Shopping". https://www.bloomberg.com/news/videos/2015-09-02/the-hong-kong-clothing-retailer-revolutionizing-shopping. Retrieved 2015-12-02.
- ↑ Shu, Catherine. "GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M". https://techcrunch.com/2015/07/21/grana-which-makes-affordable-clothing-in-premium-fabrics-picks-up-1m/. Retrieved 2015-12-02.
- ↑ Frankel, Lindsay (December 10, 2016). "Five ethical clothing brands you can actually afford". https://www.csmonitor.com/Business/Saving-Money/2016/1210/Five-ethical-clothing-brands-you-can-actually-afford.
- ↑ "Hong Kong Online-Only Fashion Brand GRANA Raises US$1 Million in Seed Funding From Local Investors - StartupsHK" (in en-US). StartupsHK. 2014-10-22. http://www.startupshk.com/grana-funded/.
- ↑ Russell, Jon. "Online fashion retailer Grana raises $10M led by Alibaba’s entrepreneurship fund". https://techcrunch.com/2016/10/03/grana-10-million-series-a/.
Further reading
- Soo, Zen (July 18, 2017). "Online fashion retailer Grana takes aim at mainland China". http://www.scmp.com/tech/enterprises/article/2102994/online-only-fashion-retailer-grana-takes-aim-mainland-china.
- Kong, Daniel (November 28, 2014). "Grana label reaches out with an emphasis on logistics". http://www.scmp.com/lifestyle/fashion-watches/article/1650917/grana-label-reaches-out-emphasis-logistics. Retrieved January 4, 2016.
External links
- Official website
- "HK's Leanest Startup, Grana, Disrupts The Fashion Industry By Focusing On Product". July 30, 2017. https://www.forbes.com/sites/kimjay/2017/07/30/heres-how-you-disrupt-the-fashion-industry-focus-on-your-product/#52a4bb9245da.
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