Company:i.TV
| Type | Second screen |
|---|---|
| Founded | 2008 |
Key people | Brad Pelo, co-founder and CEO Justin Whittaker, co-founder Carlton Cuse, Advisory Board Member |
| Products | tvtag application software for iOS, i.TV application software for iOS, Android and Kindle Fire, Nintendo TVii for Nintendo Wii U (co-created with Nintendo), |
| Website | i.TV |
i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone.[1][2]
i.TV is also behind the popular namesake app for iOS[3] and Android,[4][5] and is co-creator of Nintendo TVii for the Nintendo Wii U video game console.[6]
i.TV has standing partnerships with AOL, Huffington Post and Entertainment Weekly magazine (EW), for which it powered viEWer, a social television platform that enabled television viewers to interact with each other and EW editors,[7] and product integration agreements with TiVo,[8] Netflix,[9] Hulu,[10] and Comcast.[11]
i.TV's financial backers include venture capital firms Union Square Ventures (backer of Twitter, Tumblr and other companies), RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV, and others.[12]
i.TV's advisory board includes Carlton Cuse, executive producer of ABC's Lost and A&E's Bates Motel, who in 2010 was named to the Time 100, an annual list of the "100 most influential people in the world";[13] and Gordon Ho, former executive vice president of Walt Disney Studios Home Entertainment.[14]
History
i.TV was founded in 2008 by Brad Pelo, who serves as CEO, and Justin Whittaker. Pelo previously co-founded Folio Corporation and served as founding CEO of the parent company of Ancestry.com,[15] among other ventures and projects.[citation needed]
In May 2011 i.TV and AOL together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. AOL TV receives 1.6 million hits per day.[16]
In November 2013 i.TV acquired GetGlue, maker of a leading second screen and social TV check-in platform.[17] Headquartered in New York City , GetGlue reportedly has over 4.5 million registered users.[12][2]
In January 2014 i.TV launched tvtag, a second screen iPhone app that provides a feed of television moments that users can then share, doodle on and comment on in a variety of ways. These moments in a “tagline” are captured and curated by a team of 50 staffers.[1]
A year later, tvtag was shut down.[18]
References
- ↑ 1.0 1.1 "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014. http://adage.com/article/the-media-guy/tvtag-getglue-paying-50-people-watch-tv/291360/.
- ↑ 2.0 2.1 "GetGlue and i.TV combine to create tvtag for iPhone, focus on real-time updates about live TV". Engadget. January 28, 2014. https://www.engadget.com/2014/01/28/getglue-i.tv-tvtag/.
- ↑ "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012. http://www.cultofmac.com/184033/i-tv-is-an-essential-app-for-anyone-who-watches-tv-daily-freebie/#OIXArIXzjmWry7Xg.99.
- ↑ "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011. https://thenextweb.com/apps/2011/12/06/i-tv-brings-its-local-tv-guide-app-to-android-users-in-north-america/.
- ↑ "Social TV app tvtag provides a feed of TV moments for you to leave comments or even doodle". TNW. January 28, 2014. https://thenextweb.com/apps/2014/01/28/social-tv-app-tvtag-provides-a-feed-of-tv-moments-for-you-to-leave-comments-or-even-doodle/#!wMlqb.
- ↑ "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget. September 14, 2012. https://www.engadget.com/2012/09/14/nintendo-tvii-itv/.
- ↑ "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011. http://www.heraldextra.com/news/local/article_664edfeb-fd02-57c6-a346-ead5773540b1.html.
- ↑ "i.TV Brings TiVo Scheduling to iPhone". Zatz Not Funny. December 22, 2008. http://www.zatznotfunny.com/2008-12/itv-brings-tivo-scheduling-to-iphone/.
- ↑ "i.TV's iPhone app gets deep Netflix integration". CNET. November 10, 2008. http://news.cnet.com/8301-17939_109-10093154-2.html.
- ↑ "i.TV extends to the iPad, adds Hulu integration". CNET. March 29, 2009. http://www.tuaw.com/2011/05/05/i-tv-extends-to-the-ipad-adds-hulu-integration/.
- ↑ "i.TV Makes Nice With Comcast, Shakes Up Advertising". TiPb. March 29, 2009. http://www.tipb.com/2009/03/29/itv-nice-comcast-shakes-advertising/.[yes|permanent dead link|dead link}}]
- ↑ 12.0 12.1 "'Why We're Buying GetGlue': A Q&A With i.TV CEO Brad Pelo". AdAge. November 6, 2013. http://adage.com/article/the-media-guy/buying-getglue-a-q-a-i-tv-ceo-brad-pelo/245145/.
- ↑ "The 2010 Time 100: Artists: Carlton Cuse and Damon Lindelof". TIME magazine. April 29, 2010. http://www.time.com/time/specials/packages/article/0,28804,1984685_1984940_1985533,00.html.
- ↑ "Carlton Cuse and Gordon Ho Appointed to i.TV Advisory Board". i.TV Blog. September 13, 2012. http://i.tv/carlton-cuse-and-gordon-ho-appointed-to-advisory-board/.
- ↑ "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010. http://genealogysstar.blogspot.com/2010/05/who-owns-genealogy-companies.html.
- ↑ "AOL relaunches AOL TV with help from i.TV". VentureBeat. May 27, 2011. https://venturebeat.com/2011/05/27/aol-relaunches-aol-tv-with-help-from-i-tv-cans-tv-squad/.
- ↑ "i.TV Is Buying GetGlue; Here's What That Means for Social TV". AdAge. November 6, 2013. http://adage.com/article/the-media-guy/i-tv-buying-getglue-means-social-tv/245137/.
- ↑ Roettgers, Janko (19 December 2014). "GetGlue successor TVtag is shutting down". Gigaom. https://gigaom.com/2014/12/19/getglue-successor-tvtag-is-shutting-down/. Retrieved 15 January 2015.
External links
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