Company:iAuthor
| Type of business | Private |
|---|---|
Type of site | Content discovery Social networking eBooks Advertising |
| Available in | English |
| Founded | 2012 |
| Headquarters | London, United Kingdom |
| Founder(s) | Adam Kolczynski |
| Industry | Publishing |
| Website | iAuthor.uk.com |
| Advertising | Native advertising |
| Launched | 2013 |
| Current status | Active |
iAuthor is a London-based tech startup and online book community which launched in July 2013.[1] Described in The Bookseller as a "Pinterest for books",[2] iAuthor connects authors and publishers to readers using crowdsourced themes[2] and book samples.[2][3]
History
iAuthor was founded by Adam Kolczynski on 18 January 2012.[4] Between December 2012 and July 2013, the platform operated in live beta, capped at 250 users.[1] iAuthor officially launched on July 26, 2013, opening the platform to all authors and publishers.[1]
As of March 2016, iAuthor attracts users from 144 countries.[2] The ratio of traditionally published to self-published authors is 40:60,[2] with books by authors from Pan Macmillan, HarperCollins, Harlequin, Walker Books, Accent Press and Andersen Press.[2]
Features
- Seeded sorting of books by "Most Recommended" and "Most Followed"[5]
- Crowdsourced book themes with invite functionality[2][3][6]
- Proprietary book sampler ("LitSampler")[2][3][7]
- Client-facing analytics dashboard measuring book performance[3][5]
- Native advertising across sponsored zones ("7dayAds") and genre-specific promotional packages ("iAuthor Impact")[8][9][10][11]
Partnerships
iAuthor has a corporate partnership with Book Aid International,[12][13] donating to literacy-related causes organised by the charity.
References
- ↑ 1.0 1.1 1.2 "iAuthor launches out of beta to give self-publishing authors a louder voice, venturebeat.com". VentureBeat. 26 July 2013. https://venturebeat.com/2013/07/26/iauthor-launches-out-of-beta-to-give-self-publishing-authors-a-louder-voice/.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 "Startup of the week: iAuthor, thebookseller.com". The Bookseller. 7 March 2016. http://www.thebookseller.com/futurebook/startup-week-iauthor-323850.
- ↑ 3.0 3.1 3.2 3.3 "Share Book Samples Online With iAuthor, adweek.com". GalleyCat. 27 Feb 2015. http://www.adweek.com/galleycat/share-book-samples-online-with-iauthor/99830.
- ↑ "Companies House Filing History: iAuthor, companieshouse.gov.uk". Companies House. http://beta.companieshouse.gov.uk/company/07914235/filing-history.
- ↑ 5.0 5.1 "CrunchBase: iAuthor, crunchbase.com". CrunchBase. http://www.crunchbase.com/organization/iauthor#/entity.
- ↑ "Company Profile: iAuthor, theliteraryplatform.com". The Literary Platform. http://theliteraryplatform.com/magazine/2016/10/company-profile-iauthor//.
- ↑ "iAuthor launches book sampling tool, bookmachine.org". BookMachine. https://bookmachine.org/2016/09/13/iauthor-launches-book-sampling-tool/.
- ↑ "Advertising on iAuthor, iauthor.uk.com". iAuthor. http://iauthor.uk.com/advertise.
- ↑ "iAuthor startup snapshot, bookmachine.org". BookMachine. https://bookmachine.org/2016/03/19/startup-snapshot-iauthor/.
- ↑ "Self Publishing Formula, www.selfpublishingformula.com". SPF Podcast. http://www.selfpublishingformula.com/spf-038-iauthor/.
- ↑ "Drawing subscribers to your book-related newsletter, thebookseller.com". The Bookseller. 27 April 2018. https://www.thebookseller.com/futurebook/drawing-subscribers-your-book-related-newsletter-7-insider-tips-776176.
- ↑ "Supporters and corporate partners of Book Aid International, bookaid.org". Book Aid International. http://www.bookaid.org/support-us/trust-corporate-supporters/companies/.
- ↑ "iAuthor Partnerships, iauthor.uk.com". iAuthor. http://www.iauthor.uk.com/partnerships.
External links
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