Company:Impartner

From HandWiki
Impartner
TypePrivate
Founded1997
FounderCraig Flynn
Headquarters
Silicon Slopes, UT
Area served
USA[1]
Key people
Joe Wang, CEO
ProductsPartner relationship management software
Number of employees
200[2]
Websiteimpartner.com

Impartner is a private company headquartered in Silicon Slopes, UT. It is the largest "pure-play" partner relationship management software business.[3] Impartner was founded in 1997 by Craig Flynn.[1][3] The business started in California[4] under the name "Treehouse Interactive".[4][5] It was originally named after the nickname for an apartment the founder used to live in.[6]

Impartner was profitable but small until a period of rapid expansion starting in 2015.[4] Former WatchGuard CEO Joe Wang and venture capitalist firm Kennet Partners acquired a controlling interest in Impartner for $17 million.[7] Wang becoming the new CEO.[4][5]

"Treehouse Interactive" was renamed to "Impartner," simpler versions of its software were developed, and new executives were recruited.[4] Impartner made a series of acquisitions, including Tremolo, Amplifinity, and the marketing automation software of TIE Kinetix.[8][9]

Impartner develops partner relationship management software,[2] which is used to manage relationships with resellers or other partners.[4][10] For example, the software is used to develop onboarding portals for new partners, manage incentive programs, automate partner marketing, and perform analytics on partner programs.[8][9] It is made up of a core set of software, as well as add-ons sold by Impartner and widgets developed by users.[10]

References

  1. ↑ 1.0 1.1 Lammenett, E. (2019) (in de). Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung. Springer Fachmedien Wiesbaden. p. 534. ISBN 978-3-658-25135-2. https://books.google.com/books?id=I8uJDwAAQBAJ&pg=PA534. Retrieved January 15, 2022. 
  2. ↑ 2.0 2.1 O’Neill, Peter. "Vendor Selection Matrix Partner Relationship Management (PRM) SAAS and Software". Research In Action GmbH. https://researchinaction.de/wp-content/uploads/2019/11/RIA-VSM-PRM-GL-2019-WWW.pdf. 
  3. ↑ 3.0 3.1 "Witnessing the Reinvention of Partner Relationship Management: Impartner". https://thesiliconreview.com/magazine/profile/witnessing-the-reinvention-of-partner-relationship-management-impartner. 
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "The Doyle Report: How Impartner, Channel Mechanics, ChannelEyes and Others Reduce Friction and Drive Sales – Channel Futures". December 15, 2015. https://www.channelfutures.com/new-changing-channel-programs/the-doyle-report-how-impartner-channel-mechanics-channeleyes-and-others-reduce-friction-and-drive-sales. 
  5. ↑ 5.0 5.1 Evans, Natalie (January 24, 2019). "Bring Insight and Manageability with Impartner PRM". http://www.cms-connected.com/News-Archive/January-2019/Bring-Insight-and-Manageability-with-Impartner-PRM. 
  6. ↑ Martinez, Juan; Wizdo, Lori (December 6, 2010). "TreeHouse Interactive Offers Four Key Upgrades". https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=70988. 
  7. ↑ Steimle, Josh (April 21, 2015). "A Tech Tiger In Utah". https://www.forbes.com/sites/joshsteimle/2015/04/21/a-tech-tiger-in-utah/. 
  8. ↑ 8.0 8.1 McBain, Jay; Robertson, Caroline; Zhang, Jennifer; Hartig, Kara (November 4, 2020). The Forrester Wave: Partner Relationship Management, Q4 2020. 
  9. ↑ 9.0 9.1 McBain, Jay; Wizdo, Lori (April 20, 2020). The Forrester Wave: Through-Channel Marketing Automation, Q2 2020. Forrester. 
  10. ↑ 10.0 10.1 Hansen, Ilona (January 21, 2021). Market Guide for Partner Relationship Management Applications. Gartner. 

External links


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