Company:Impel
| Type | Private |
|---|---|
| Industry | Software AI for the automotive industry |
| Founded | 2011 |
| Headquarters | Syracuse, New York, United States [1] |
Key people | Devin Daly and Michael Quigley |
Number of employees | 450 [2] |
| Website | https://impel.ai |
Impel is a privately held software company providing software as a service and AI and technology to automotive, heavy truck, recreation, and heavy equipment dealers. The company also specializes in digital merchandising and AI-guided assistance to consumers throughout vehicle ownership.[3][4] Impel is headquartered in Syracuse, New York[5] and has international offices in London, Tbilisi, Toronto, and Brighton, Australia.[6]
History
Impel was founded in 2011 by Mike Quigley and Devin Daly under the original name, SwipetoSpin.[7][8] In 2014, the company received funding from Stonehenge Growth Equity Partners [9] and rebranded from SwipetoSpin to SpinCar, focusing exclusively on developing 360-degree imaging solutions for the automotive retail industry.[7]
The company received its next round of funding from Wavecrest Growth Partners in 2018.[10]
In May of 2021, the company acquired Pulsar AI, an automotive conversational AI platform.[11] Following the acquisition, the company rebranded to Impel in March 2022.[12] In November 2022, Impel AI acquired Carlabs.ai, a U.S.-based provider of conversational AI products for the automotive service industry.[13]
Impel raised additional funding in 2023 from Silversmith Capital Partners[14] and went on to acquire Outsell,[15] an automotive Customer Engagement Platform, in 2024.[16]
Recognitions
- August 2024: Stevie Award for Technology Excellence[17]
- July 2024: AI Breakthrough Award for Best Image Processing Solution[18]
- July 2024: UK Motor Trader Award for IT Innovation of the Year[19]
- June 2024: Co-founder, Devin Daly was named one of EY’s New York Entrepreneurs of the Year[20]
- 2019: Spincar Named 118th Fastest Growing Company in North America on Deloitte Technology Fast 500[21]
References
- ↑ https://www.syracuse.com/business/2023/02/how-2-cba-grads-founded-hot-syracuse-startup-that-just-landed-a-104m-investment.html
- ↑ Vedantam, K. (January 17, 2023). "Ai-generated car buying? Impel's new $104M funding drives innovation". https://www.nasdaq.com/articles/ai-generated-car-buying-impels-new-$104m-funding-drives-innovation.
- ↑ Russo, Martin (July 31, 2024). "Devin Daly, Co-Founder and CEO at Impel - Transforming the Automotive Industry: Revolutionizing Customer Lifecycle Management with AI-Powered Innovation from Inception to Global Leadership". https://www.aitimejournal.com/devin-daly-co-founder-and-ceo-at-impel-transforming-the-automotive-industry-revolutionizing-customer-lifecycle-management-with-ai-powered-innovation-from-inception-to-global-leadership/49677/.
- ↑ The company was featured in a 2025 Financial Times article that highlighted its role in addressing the automotive industry’s growing software challenges. Impel's AI-driven solutions were noted for their ability to optimize automotive software systems, positioning the company as a key player in the evolving landscape of connected and autonomous vehicles.
- ↑ "Impel - Products, Competitors, Financials, Employees, Headquarters Locations". https://www.cbinsights.com/company/impel-1.
- ↑ Georgia, Forbes (May 11, 2021). "SpinCar Acquires Pulsar AI, the Industry's Most Advanced Conversational Artificial Intelligence Platform • Forbes Georgia". https://forbes.ge/en/spincar-acquires-pulsar-ai-the-industry-s-most-advanced-conversational-artificial-intelligence-platform/.
- ↑ 7.0 7.1 "WHAT DRIVES SPINCAR'S DEVIN DALY?=". December 12, 2018. https://automotivedealer.com.au/what-drives-spincars-devin-daly/.
- ↑ https://www.thetechgarden.com/news/how-two-cba-grads-founded-hot-syracuse-startup-that-just-landed-a-104m-investment
- ↑ https://www.wsj.com/articles/DJFVW00120140923ea9nqkeqg
- ↑ "SpinCar Receives $22 Million Growth Equity Investment". October 4, 2018. https://topmarkpartners.com/spincar-receives-22-million-growth-equity-investment/.
- ↑ "Breaking: SpinCar announces acquisition of Pulsar AI, a leading conversational AI platform". May 11, 2021. https://www.cbtnews.com/breaking-spincar-announces-acquisition-of-pulsar-ai-a-leading-conversational-ai-platform/.
- ↑ "SpinCar renamed Impel, offers 2nd chance F&I tool | Automotive News". https://www.autonews.com/nada/spincar-renamed-impel-offers-2nd-chance-fi-tool.
- ↑ "The year of M&A continues with Impel acquiring CarLabs". https://www.autoremarketing.com/ar/technology/year-ma-continues-impel-acquiring-carlabs/.
- ↑ https://www.wsj.com/articles/silversmith-leads-104-million-investment-in-software-startup-impel-11673646671
- ↑ "Impel acquires Outsell to create groundbreaking AI sales/marketing platform". July 9, 2024. https://www.cbtnews.com/impel-acquires-outsell-to-create-groundbreaking-ai-sales-marketing-platform/.
- ↑ "Impel acquires car dealer marketing technology company Outsell | Automotive News". https://www.autonews.com/retail/impel-acquires-car-dealer-marketing-technology-company-outsell.
- ↑ "Stevie Awards for Technology Excellence - 2024 Stevie Winners". https://stevies-tech.secure-platform.com/site/page/the-awards/2024-stevie-winners.
- ↑ "2024 Winners". https://aibreakthroughawards.com/2024-winners/.
- ↑ "Motor Trader Independent Dealer Awards 2024 - 2024 Winners". https://indies.motortrader.com/motortraderindependentdealerawards2024/en/page/2024-winners.
- ↑ Kasper, Victoria (2024). "EY announces winners for The entrepreneur of the year® 2024 new york award". https://www.ey.com/en_us/newsroom/2024/06/ey-announces-winners-for-the-entrepreneur-of-the-year-2024-new-york-award.
- ↑ "SpinCar Ranked 118th Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500™". November 8, 2019. https://digitaldealer.com/press-releases/spincar-ranked-118th-fastest-growing-company-north-america-deloittes-2019-technology-fast-500/.
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