Company:Kidoz

From HandWiki
Kidoz Inc.
TypePublic
ISIN[https://handwiki.org/wiki/index.php?title=Toollabs:isin/&language=en&isin=CA4939471054 CA4939471054]
IndustryMobile technology
HeadquartersVancouver, British Columbia, Canada
Area served
Worldwide
Key people
RevenueIncrease US$14,004,527 (2024)
Increase US$599,778 (2024)
Increase US$353,140 (2024)
Total assetsDecrease US$11,734,233 (2024)
Total equityIncrease US$7,926,689 (2024)
Number of employees
42 (2024)
SubsidiariesPrado
Websitekidoz.net
Footnotes / references
[1]

Kidoz (TSX-V: KDOZ, OTCQB: KDOZF) is a Canadian technology company that operates an adtech platform specializing in mobile gamer engagement and privacy-compliant mobile advertising infrastructure.[2][3] Built upon a sophisticated machine learning technology that adheres to the COPPA standard (Children’s Online Privacy Protection Act), the platform analyzes the in-app ecosystem to target relevant content based on user behavior.[4] Following a strategic realignment in 2023, Kidoz expanded its strategy beyond its market-leading focus on children to capture the broader mobile gaming audience, including teens and adults, reaching hundreds of millions of people daily.[5]

Technology

The technical foundation of Kidoz is built upon three core pillars that create competitive advantages: direct software development kit (SDK) integrations providing premium access to mobile gaming inventory, the proprietary Kite IQ AI contextual intelligence engine capable of advanced targeting and optimizations, and a completely modern end-to-end advertising technology infrastructure.[6]

Core Technology

  • SDK Integrations: The company maintains and owns a leading SDK widely adopted in the app ecosystem and is the primary channel for in-app advertising delivery.[7][8] This provides Kidoz with a premium base of advertising inventory for brand partners.[9][10] The SDK is considered essential infrastructure for ensuring safe, effective advertising experiences and expanding the company's distribution footprint.[11] Kidoz reaches millions of users through thousands of direct SDK integrations.[12]
  • Kite IQ: A proprietary AI contextual intelligence system developed by the company.[13] It performs automated analysis, classification, and compliance review of mobile applications, as well as contextual ad targeting. The technology is designed to enhance advertising effectiveness without the use of personal or individually identifiable data. Advertising campaigns utilizing Kite IQ have been reported by the company to achieve strong engagement metrics and a positive return on advertising spend (ROAS). Kidoz has stated that it continues to allocate resources toward the development of Kite IQ to enhance contextual analysis capabilities and overall campaign performance.[5]
  • Modern AdTech Infrastructure: The company’s advertising technology framework combines its direct integration SDK with the Kite IQ system to manage ad delivery, contextual targeting, and compliance.[14] This dual structure provides operational control and supports brand-safe advertising within mobile in-app environments across the company’s network.

Together, these technologies form the core of Kidoz’s advertising platform, enabling privacy-compliant, contextually targeted campaigns across a large network of mobile gaming applications. This integrated system underpins the company’s operational model and supports its role in delivering safe and effective digital advertising experiences globally.

Original Features

Kidoz initially offered a stand-alone Child Mode application for mobile devices, providing a controlled environment for children to safely navigate the World Wide Web.[15] This consumer product included a password-protected Parental Control Account, which allowed parents/guardians to manage security settings, customize available content, and begin to empower their children to explore their interests independently and safely.[16]


Background

The Kidoz Kid's Web Environment Operating System was developed by Kidoz Ltd, an Israeli start-up based in Tel Aviv. The CEO was Gai Havkin.[17]

Business Model

Kidoz currently follows the Freemium model as the application is available as a free download from the website. Future versions will include additional features, such as e-mail and instant messaging in a closed network. It has been revealed that in the next few months, KIDO’Z will launch its Premium Package that will offer additional tools, services and content.[18]

Kidoz operates an AdTech Platform-as-a-Service (PaaS) model.[19] The platform is structured with multiple, integrated service tiers, which are utilized to secure recurring revenue streams, typically through direct brand partnerships. Services offered through the platform include premium SDK integration and network delivery solutions enhanced by artificial intelligence.[5]

Market Expansion

In a strategic realignment for market expansion, Kidoz focused its efforts on growth in the mobile gaming industry and the accelerating shift toward privacy-compliant advertising solutions.[20] This strategy was executed to capitalize on three market factors: the scale of the global mobile gaming market, regulatory developments favoring privacy-compliant platforms, and the general industry trend of comprehensive technology platforms.[5]

References

  1. ↑ (PDF) Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 (Form 20-F) (Report). Fiscal Year Ended December 31, 2023. Kidoz Inc.. 24 April 2024. https://investor.kidoz.net/wp-content/uploads/2025/04/Kidoz-Inc-Form-20-F-2024-final-20240424.pdf. Retrieved 10 October 2025. 
  2. ↑ "Kidoz Inc. (KDOZ) Profile". Yahoo. https://finance.yahoo.com/quote/KDOZ.V/profile/. 
  3. ↑ "Kidoz Inc. to Present at the Planet MicroCap Showcase: Toronto 2025". 10 October 2025. https://www.stocktitan.net/news/KDOZF/kidoz-inc-to-present-at-the-planet-micro-cap-showcase-toronto-2025-2f015q1ndvck.html. 
  4. ↑ "Kidoz Certification". PRIVO. https://www.privo.com/kidoz. 
  5. ↑ 5.0 5.1 5.2 5.3 "Exhibit 99.2 to Form [20-F or 6-K, etc."]. SEC. 24 April 2025. https://www.sec.gov/Archives/edgar/data/1318482/000149315225017547/ex99-2.htm. 
  6. ↑ "Kidoz Management Information Circular". 19 February 2024. https://www.marketscreener.com/news/kidoz-management-information-circular-ce7d5adadd8bff21. 
  7. ↑ "Child-directed content policy and requirements". 10 November 2022. https://support.google.com/googleplay/android-developer/answer/12955712?hl=en. 
  8. ↑ "Kidoz Inc. Announces Official Launch of The Prado SDK, A Powerful New Monetization Solution For Mobile App Developers". The Globe and Mail. 8 February 2022. https://www.theglobeandmail.com/investing/markets/stocks/KDOZ-X/pressreleases/33256386/kidoz-inc-announces-official-launch-of-the-prado-sdk-a-powerful-new-monetization-solution-for-mobile-app-developers/. 
  9. ↑ (PDF) Notice of Filing of Management Information Circular (Report). Record ID 223037. Kidoz Inc.. 20 November 2024. https://newsfile.futunn.com/public/NN-PersistNoticeAttachment/7781/20241120/SEDAR_PLUS/CSA_SEDAR_PLUS_NOTICE_RECORD_ID_223037.pdf. Retrieved 22 October 2025. 
  10. ↑ "Kidoz to Showcase “Privacy First” AdTech Strategy in Toronto as Profitability Returns". AGORACOM. 15 October 2025. https://agoracom.com/ir/Kidoz/forums/discussion/topics/813747-Kidoz-to-Showcase-%E2%80%9CPrivacy-First%E2%80%9D-AdTech-Strategy-in-Toronto-as-Profitability-Returns/messages/2445504. 
  11. ↑ Johnson, Emily (15 November 2024). "How Your SDK Fuels or Fails Your App Monetization Strategy". https://www.thebrave.io/in-app-advertising/how-your-sdk-fuels-or-fails-your-app-monetization-strategy/. 
  12. ↑ Accesswire (28 August 2025). "Kidoz Inc. 2025 Financial Results with Record H1 Revenue of USD $5,168,519 (CAD $7,278,888)". Morningstar. https://www.morningstar.com/news/accesswire/1064066msn/kidoz-inc-2025-financial-results-with-record-h1-revenue-of-usd-5168519-cad-7278888. 
  13. ↑ "Kidoz Unveils Kite iQ, the Proprietary AI Engine that Enables". 15 October 2025. https://www.stocktitan.net/news/KDOZF/kidoz-unveils-kite-iq-the-proprietary-ai-engine-that-enables-t9osmyd7rygk.html. 
  14. ↑ "Exhibit 99.2 to Form [20-F or 6-K, etc."]. SEC. 12 March 2025. https://www.sec.gov/Archives/edgar/data/1318482/000149315225012224/ex99-2.htm?. 
  15. ↑ Kelly Tenkely “A Web Browser Just For Kids” The Apple
  16. ↑ Jason Fitzpatrick (May 17, 2009) “KIDO’Z is a Customizable Kid-Friendly Browser” LifeHacker
  17. ↑ Binary Head (December 29, 2008) “KIDO’Z – Safe Browser for Kids”, About Online Tips
  18. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Robin Wauters
  19. ↑ "Advertisers Forced to Find Safe Solutions to Reach Young Audiences as Australia Expands Under-16 Social Media Ban to YouTube". TMX Money. 15 October 2025. https://money.tmx.com/quote/KDOZ/news/5130464258633009/Advertisers_Forced_to_Find_Safe_Solutions_to_Reach_Young_Audiences_as_Australia_Expands_Under16_Social_Media_Ban_to_YouTube. 
  20. ↑ "Filing Document on Corporate Update". Kidoz Inc.. 9 August 2024. https://content-archive.fast-edgar.com/20240809/AV2ZTQ2CZW2RFZO2222A2ZY2KM8LZZ226V62/ex99-1.htm#:~:text=(TSXV%3AKIDZ)%20(the,Children's%20Online%20Privacy%20Protection%20Act.. 



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