Company:Linkfluence
 | This article contains content that is written like an advertisement. (November 2018) (Learn how and when to remove this template message) |
 | |
| Type | Social media software |
|---|---|
| Founded | 2006 |
| Founder | Alain Le- Berre, Guilhem Fouetillou, Camille Maussang, Antonin Rohmer |
| Headquarters | , |
Key people |
|
| Services | Social media analytics, social media monitoring |
Number of employees | ~200+ |
| Website | https://linkfluence.com/ |
Linkfluence is a social media intelligence company headquartered in Paris, France . The company offers services across the social media monitoring space, combining a 'software as a service' solution[buzzword] Radarly and human consultancy to help clients improve their digital marketing and PR strategies.
Radarly allows users to monitor online conversations in real-time, providing coverage of more than 300 million sources from blogs, forums, online media, and social networks such as Facebook, Instagram, Sina Weibo, Twitter, VKontakte, Wechat and YouTube. Functionality includes sentiment identification, named entities and topic extraction, image analysis, logo detection, geolocation, and audience demographic insight.
In addition to software, Linkfluence provides research and reports services produced by a multi-skilled team of social media analysts, data scientists and strategic planners. [citation needed]
The company has established offices in the UK, Germany , China and Singapore.
History
Linkfluence was founded in 2006 by four engineers from University of Technology of Compiègne: Alain Le Berre, Guilhem Fouetillou, Camille Maussang and Antonin Rohmer. The company began as an extension of an academic research project, RTGI (for Networks, Territories and information geography), created by French linguist Franck Ghitalla, which mapped online opposition to the 2005 referendum for Europe in France. This led to the first visualisation of the growing influence of social media on public opinion.
The company also worked for Segolene Royal's French Presidential race (2006 - 2007), Michael Bloomberg's campaign for reelection as Mayor of New York (2008), and in France for François Hollande (2012) and Emmanuel Macron (2017).[citation needed]
Linkfluence has received funding from Orkos Capital, Banexi Ventures, Sigma Gestion and BNP dev. Between 2010 and 2016, it raised 17M to fund international expansion and R&D.[citation needed]
The company acquired French social media monitoring firm Trendybuzz in 2014, followed in 2015 by German press monitoring company Die Medialisten. The same year, it extended its global reach to China through the acquisition of social media monitoring company Act Social.[1]
References
 |
