Company:LoginRadius

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Short description: Software company in St, San Francisco, California, United States

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LoginRadius, Inc.
TypePrivate
IndustrySaaS, Identity and Access Management, Registration, Social login, Personalized Marketing
Founded2012
FounderDeepak Gupta & Rakesh Soni
Headquarters,
Number of locations
California , United States , India
Area served
Worldwide
Number of employees
110
Websitewww.loginradius.com

LoginRadius Inc. is a cloud-based SaaS Consumer Identity and Access Management[1] platform based in San Francisco , California , United States . It was established in 2012.

The company was ranked as an Overall Leader by KuppingerCole analyst firm in the KuppingerCole Report Leadership Compass, 2020.[2]

History

LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget.[3] In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.[4]

Products

In July 2020, LoginRadius launched the latest Identity Import Manager feature, which allows large-scale imports into the LoginRadius database of user profile data and credentials from another system using CSV files.[5] The data is easily imported from different programs, facilities, and repositories.[6]

Platform

According to the company, the LoginRadius platform has 200 pre-built integrations[7] for different customer relationship management, ad platform, and email marketing tools.[8] The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools.[citation needed]

References

  1. "LoginRadius | Customer Identity and Access Management - CIAM" (in en-US). https://www.loginradius.com/,%20https://www.loginradius.com/. 
  2. Tolbert, John. "CIAM Platforms" (in en). https://plus.kuppingercole.com/article/lc80040/ciam-platforms/. 
  3. "India will have 50 bn digital identities in 5 years: LoginRadius CEO Rakesh Soni" (in en-US). 2018-08-14. https://www.techcircle.in/2018/08/14/india-will-have-50-bn-digital-identities-in-5-years-loginradius-ceo-rakesh-soni. 
  4. "Startup of the Week – LoginRadius". http://calgaryherald.com/technology/startup-of-the-week-loginradius. 
  5. lrshivangini (2020-07-15). "LoginRadius Identity Import Manager, An Automated Feature for Seamless Data Migration" (in en-US). https://securityboulevard.com/2020/07/loginradius-identity-import-manager-an-automated-feature-for-seamless-data-migration/. 
  6. "LoginRadius Identity Import Manager, An Automated Feature for Seamless Data Migration". 15 July 2020. https://securityboulevard.com/2020/07/loginradius-identity-import-manager-an-automated-feature-for-seamless-data-migration/. 
  7. Mathur, Nandita (2019-06-09). "Startups that make travel safe, fun for women, help manage client identities". LiveMint (Press release). Retrieved 2019-07-06.
  8. "LoginRadius CIAM for 3rd-Party Integrations" (in en-US). https://www.loginradius.com/integrations/. 

External links