Company:Lovetone

Short description: British manufacturer of analog effect pedals

Lovetone was a manufacturer of analog effect pedals in England in the 1990s and 2000s. The effects were created by Vlad Naslas and Daniel Coggins, and their pedals were noted for their tongue-in-cheek names like the "Big Cheese" and the "Ring Stinger".

Most Lovetone effects replicate a popular vintage analog effect in part, but usually implement the effect in ways not previously seen in smaller so-called "stompbox" effects units. Many Lovetone units are noted for the ability to control multiple parameters of the effect through the use of low frequency oscillators (LFOs), expression pedals, or control voltage (CV)—features more commonly found in analog synthesizers and synthesizer modules. This ability to create extremely unusual sounds has made the pedals highly regarded by musicians and producers. The company was able to attract a diverse list of notable bands, musicians and producers to use its effects, including the Beastie Boys, Sonic Youth, Stereolab, Nikki Sixx, Simple Minds, John Squire, Metallica, Suede, Blur, Oasis, Radiohead, Matthew Sweet, Pulp, Mike Gordon, Tim Simenon, Adrian Utley, Supergrass, Nellee Hooper, Pete Kember (aka Sonic Boom), Paul Schroeder, Adrian Sherwood, Will Sergeant, Chris Kimsey, Flood, Gil Norton, Chris Tsangarides, Bob Rock, Spike Stent, Dave Stewart, Doug Wimbish, Guy Chambers and Alan Moulder.

External links

• Lovetone
• Dinosaural
• Harmony Central's page on the Big Cheese
• Effects Database Lovetone interview
• Effects Database Dinosaural interview
• Thorpy FX