Company:Plantify

From HandWiki
TypeIncorporated, Privately owned
IndustryE-Commerce, Plant retail
Founded2011 (2011)
FounderPeter and Susann Laughton
Headquarters
Windsor, Berkshire
,
UK
ProductsHerbaceous and Perennial plants
Number of employees
12
Websiteplantify.co.uk

Plantify.co.uk is an online plant shop based in Windsor, Berkshire (UK) that sells a wide variety of herbaceous and perennial plants. The plant shop supplies over 3150 plants sourced from small British growers and hosts a Plant Finder encyclopedia and free garden design tool.

History

Plantify.co.uk was founded in 2011 by ex-computer games developer and gardening enthusiast, Peter Laughton, who developed plantify.co.uk using gamification techniques honed in the video games business to make processes, sales and marketing more attractive to consumers, employees and suppliers. Laughton previously worked for video games developers, Electronic Arts Inc.[1][2]

Operations

The business operates from warehouse offices and employs operational and customer service staff, and horticultural specialists.

In 2012 the plant retailer supported the UK division of World Vision,[3] one of the world’s leading aid agencies, to cultivate the rare Andean Lupin (Lupinus mutabilis) which the charity featured in its Royal Horticultural Society (RHS) Chelsea Flower Show 2012 garden designed by RHS gold medal winning garden designers, FlemonsWarlandDesign[4][5]

At the 2012 RHS Hampton Court Palace Flower Show, two gardens featured plants supplied by plantify.co.uk. The Badger Beer Garden, and The 'Bridge Over Troubled Water' garden designed by Bestique's garden designer, Anoushka Feiler won three awards; Best in Show, a Gold medal and the People's Choice award.[6]

Plantify had serious problems with customer service in 2015.[7] The company attributed this to a move of premises which appears to have been very poorly organised. They ceased trading in early June 2015. This notice appeared on their website. "As you may be aware we have struggled to meet our normal customer service standards following the short notice move of our packing area. Despite the best efforts of our small team over the last few weeks, we are simply unable to recover from this devastating move fast enough.

We have thus made the decision to stop trading.

If you have an order outstanding, please refer to your credit card company or PayPal who will arrange a refund."

Media Coverage

[8] has been featured in newspapers including the Saturday Telegraph [9] and Sunday Telegraph,[10] women’s and gardening magazines[11] and on radio.[12] Independent reviews through blogs have also featured plantify.co.uk from both amateur and professional gardeners alike.[13][14][15][16][17][18][19][20][21]

References

  1. ↑ http://www.praguepost.com/archivescontent/2240-10-questions.html
  2. ↑ http://www.escapistmagazine.com/news/view/75387-Electronic-Arts-Opens-Russian-Office
  3. ↑ "World Vision UK | Children's Charity - Child Sponsorship & Protection : World Vision UK". Worldvision.org.uk. http://www.worldvision.org.uk. Retrieved 2013-05-23. 
  4. ↑ "flemonswarland". Flemonswarlanddesign.com. http://www.flemonswarlanddesign.com. Retrieved 2013-05-23. 
  5. ↑ Jane Perrone (2012-05-18). "The people behind the Chelsea flower show | Life and style". London: The Guardian. https://www.theguardian.com/lifeandstyle/2012/may/18/people-behind-chelsea-flower-show. Retrieved 2013-05-23. 
  6. ↑ "Bestique". Bestique. 2011-08-06. http://www.bestique.co.uk/hampton.html. Retrieved 2013-05-23. 
  7. ↑ https://uk.trustpilot.com/review/www.plantify.co.uk
  8. ↑ Plantify.co.uk
  9. ↑ Gardening (2012-09-17). "Dahlias: How the once-naff flower has made a dazzling comeback". London: Telegraph. https://www.telegraph.co.uk/gardening/9540859/Dahlias-How-the-once-naff-flower-has-made-a-dazzling-comeback.html. Retrieved 2013-05-23. 
  10. ↑ Gardening (2012-05-08). "May gardening planner". London: Telegraph. https://www.telegraph.co.uk/gardening/9251728/May-gardening-planner.html. Retrieved 2013-05-23. 
  11. ↑ Inbalancemagazine.com (http://inbalancemagazine.com/tag/plantify), 20 Feb 2012; Choice, March 2012; Amateur Gardening, 17 March 2012; Real Homes, June 2012; Garden News, 26 June 2012; Waitrose Weekend, 20 September 2012; Vegetarian Living, September 2012; Which? Gardening, September 2012; Period Homes & Interiors, October 2012; Gardening Times (http://thegardeningtimes.com/article.asp?AR01=1090), 19 December 2012 & (http://www.thegardeningtimes.com/article.asp?AR01=1105), 7 Feb 2013
  12. ↑ BBC Radio Kent, 27 March 2012 and BBC Radio Northampton, 2 April 2012
  13. ↑ Wellylady (http://wellylady.blogspot.co.uk/2012/02/gardening-trends-for-2012.html), 6 Feb 2012
  14. ↑ Oxonian Gardener (http://oxoniangardener.co.uk/perceptive-trends-garden-retail-2829), Feb 2012
  15. ↑ Green Living Review (http:/greenreview.blogspot.co.uk/2012/03/plantify-your-garden-using-free-online.html), March 2012
  16. ↑ Anna Murphy Design (http://annamurphydesign.wordpress.com/2012/06/28/true-inspiration/comment-page-1/#comment-10)
  17. ↑ Hortitrends.com (http://www.hortitrends.com/landscape-news/13672-physocarpus-opulifolius-midnight-new-from-plantify-graham-rice-s)
  18. ↑ My Garden / RHS Blog (http://mygarden.rhs.org.uk/blogs/graham_rice/archive/2013/01/05/physocarpus-poulifolius-midnight-new-from-plantify.aspx)
  19. ↑ Gardening Women Blog (http://gardeningwomen.typepad.com/a_garde/)
  20. ↑ Woolly Green (http://www.woollygreen.com/2013/02/14/1-valentines-rose-for-me/)
  21. ↑ The Patient Gardener (http://patientgardener.wordpress.com/2012/10/27/are-things-looking-up-for-online-plant-buying/)

20) The Guardian https://www.theguardian.com/small-business-network/2013/oct/08/showcase-marketing-pr-plantify 21) The Horticulture Week Magazine http://www.hortweek.com/Landscape/article/1187050/Horticultural-society-appoints-Plantify-create-floral-triumphant-arch-coronation-commemoration-gift




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