Company:Proa Comunicación
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| Type | Corporate communication |
|---|---|
| Industry | Public Relations |
| Founded | 2009 |
| Founder | Lucía Casanueva |
| Headquarters | Madrid, Spain |
Area served | Madrid, Barcelona, Bilbao, Valencia, Santander and Vigo |
| Divisions | Observatorio Proa |
| Website | https://proacomunicacion.es/ |
PROA Comunicación is a Spanish consulting firm specialized in corporate communications. Founded in Madrid in 2009, since 2015 it promotes the Proa Observatory for the analysis of communication.[1]
History
The company was created by Cantabrian journalist Lucía Casanueva,[2] specialized in corporate, financial, and crisis communications.[3] The name of the consulting firm was inspired by the magazine "Proa a la mar" and refers to its Cantabrian and seafaring origins.[3]
In 2015, the company was re-founded and Valvanuz Serna joined as managing partner. Serna, also from Cantabria, had worked in the consumer goods and professional services sectors and had been part of Llorente y Cuenca.[2] The firm is focused on medium-sized companies and the associative sector.[4]
By 2020 the company adopted a new strategic positioning, the renewal of the visual image, website, slogan, and logo.[5] In 2022 a new headquarters was inaugurated with the introduction of the report "La nueva comunicación y marketing empresariales en tiempos de post pandemia, crisis económica y guerra "("The new business communication and marketing in times of post pandemic, economic crisis and war") by journalist and lawyer José Antonio Zarzalejos.[6]
The company develops its international work through partnerships with Vae Solis Communications and Corpcom.[7]
Proa Observatory
In 2015, the Proa Observatory was created as a forum for regular debate. Politicians, businessmen and cultural figures have taken part in it: José Luis Martínez-Almeida (Partido Popular), Javier Ortega-Smith (Vox),[8] Cristóbal Montoro,[9] Olga Cuenca, Jordi Sevilla, Ana Pastor,[10] Carlos Espinosa de los Monteros, Manuel Sala,[11] General Félix Sanz Roldán,[12] and others.
Among the conferences held by Observatorio Proa, the one held at the Círculo Ecuestre in Barcelona was particularly noteworthy. It was dedicated to parallel trials or the so-called "newsreel punishment". Juan Carlos Campo, judge of the Audiencia and former Minister of Justice,[1] the prosecutor of the Supreme Court, Javier Zaragoza,[13] and Pau Molins, defender of Infanta Cristina, spoke at the meeting.[14]
References
- ↑ 1.0 1.1 Press, Europa (2022-03-21). "El juez y exministro Juan Carlos Campo: "El juicio paralelo es un problema de convivencia"". https://www.europapress.es/catalunya/noticia-juez-exministro-juan-carlos-campo-juicio-paralelo-problema-convivencia-20220321175843.html.
- ↑ 2.0 2.1 León, Álvaro Sánchez (2022-11-16). "Lucía Casanueva: «La comunicación es cada vez más compleja y hay que dejarla en manos de profesionales»" (in es). https://clubinfluencers.com/lucia-casanueva-comunicacion-compleja/.
- ↑ 3.0 3.1 Tringali, Giuseppe (2022-10-25). "Lucía Casanueva: "Escribir disciplina el cerebro y ordena la vida"" (in es). https://theluxonomist.es/famosos/entrevistas/lucia-casanueva-escribir-disciplina-cerebro-ordena-vida.
- ↑ Arjona, Pablo (2022-10-24). "“En el ADN de PROA está poner talento senior en la implantación de los proyectos”" (in es). https://dircomfidencial.com/comunicacion/en-el-adn-de-proa-esta-poner-talento-senior-en-la-implantacion-de-los-proyectos-20221024-0405/.
- ↑ Dircomfidencial, Redacción (2020-06-09). "PROA estrena nueva identidad para reafirmar su modelo de gestión eficaz" (in es). https://dircomfidencial.com/comunicacion/proa-estrena-nueva-identidad-para-reafirmar-su-modelo-de-gestion-eficaz-20200609-0403/.
- ↑ "PROA presenta un informe sobre el marketing y la comunicación en los tiempos de crisis" (in es). 2022-11-19. https://theobjective.com/actualidad/2022-11-19/proa-informe-comunicacion-marketing-crisis-economica/.
- ↑ "Lucía Casanueva, socia fundadora de PROA" (in es). 2019-08-28. https://www.topcomunicacion.com/lucia-casanueva-gonzalez-directora-agencia-comunicacion/.
- ↑ Dircomfidencial, Redacción (2019-05-19). "La campaña electoral también se juega en las consultoras de comunicación" (in es). https://dircomfidencial.com/comunicacion/la-campana-electoral-tambien-se-juega-en-las-agencias-de-comunicacion-20190519-0400/.
- ↑ Hoy, Economía de. "Cristóbal Montoro confía en la fortaleza de la economía española, “siempre que las políticas no la estropeen”" (in es). https://www.economiadehoy.es/cristobal-montoro-confia-en-la-fortaleza-de-la-economia-espanola-siempre-que-las-politicas-no-la-estropeen.
- ↑ Comunicación, Proa (2020-07-25). "El Observatorio PROA con Ana Pastor, publicado en ABC y ¡Hola! - Blog Comunicación y Reputación" (in es-ES). https://proacomunicacion.es/observatorio-proa/el-observatorio-proa-con-ana-pastor-publicado-en-abc-hola/.
- ↑ "Manuel Sala, director general de OJD, participa en un nuevo Observatorio PROA de la Comunicación. « OJD" (in es-ES). https://www.ojd.es/manuel-sala-director-general-de-ojd-participa-en-un-nuevo-observatorio-proa-de-la-comunicacion/.
- ↑ "Víctimas del terrorismo condecoran al ex director del CNI Félix Sanz Roldán por su papel en la lucha contra ETA" (in es). 2021-12-10. https://www.elmundo.es/espana/2021/12/10/61b38da321efa095748b45be.html.
- ↑ elEconomista.es. "Lo juristas consideran que las largas instrucciones favorecen los juicios paralelos - elEconomista.es" (in es). https://www.eleconomista.es/legislacion/noticias/11570375/01/22/Lo-juristas-consideran-que-las-largas-instrucciones-favorecen-los-juicios-paralelos-.html.
- ↑ Sevilla, Diario de (2022-03-22). "El abogado de Doña Cristina: “La infanta fue sentada en el banquillo de forma injusta y nadie le ha pedido disculpas”" (in es-ES). https://www.diariodesevilla.es/juzgado_de_guardia/actualidad/abogado-Dona-Cristina-banquillo-disculpas_0_1667533410.html.
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