Company:Represent.com

From HandWiki
Represent
IndustryCustom crowd funded apparel
FoundedAugust 2014 (2014-08)
FoundersBryan Baum, Leo Seigal, Andrej Pancik
Headquarters
Los Angeles, California
,
United States
Key people
Bryan Baum, Leo Seigal, Andrej Pancik
OwnerCustomInk[1]
Websiterepresent.com

Represent is a privately owned internet company based in Los Angeles , California . The company allows users to create and sell custom merchandise to generate funds or awareness.

In February 2016 it was announced that the company had been acquired by CustomInk in a deal worth an estimated $100m.[2]

History

Represent was co-founded by Bryan Baum, Leo Seigal, and Andrej Pancik, who met at Oxford University.[3]

The idea for Represent originated from the co-founders' first startup company Prizeo’s function of providing a platform for influencers to create prize-based campaigns to raise money and awareness for causes they're passionate about.[4] Prizeo was acquired by tech mogul Todd Wagner in early 2015.[5]

In March 2015, it was reported that the company was turning over up to "$3m a month in sales just six months after it started".[6]

One of the company's most successful campaigns to date has been that of Ronda Rousey, which grossed $2.3m in sales.[7]

In February 2016, the company was acquired by CustomInk. The company continues to operate as a standalone brand, while their supply chain, operations, and technology are being integrated into CustomInk.[8]

Merchandise Campaigns

Represent has operated merchandise campaigns with influencers including:


Press

Represent and its influencer campaigns have been featured in publications including The Wall Street Journal ,[69] Mashable,[70] Fox Sports,[71] The Telegraph,[72] Forbes ,[73] TechCrunch, and The Guardian .[74]

References

  1. ↑ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
  2. ↑ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
  3. ↑ https://www.wired.co.uk/magazine/archive/2013/11/start/fan-funding-charities
  4. ↑ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes. https://www.forbes.com/sites/ilyapozin/2014/11/19/its-not-a-pivot-3-companies-that-spun-into-new-success/. 
  5. ↑ Sandberg, Bryn Elise (June 23, 2015). "Todd Wagner Acquires Celebrity-Based Charity Prizeo (Exclusive)". The Hollywood Reporter. http://www.hollywoodreporter.com/news/todd-wagner-acquires-celebrity-based-804529. 
  6. ↑ https://www.telegraph.co.uk/finance/businessclub/11471516/The-British-invasion-of-Silicon-Valley.html
  7. ↑ Rousey’s campaign was particularly successful, grossing $2.3 million in t-shirt sales in a fundraiser for Didi Hirsch Mental Health Services.
  8. ↑ https://techcrunch.com/2016/02/04/customink-acquires-represent-a-custom-merchandise-marketplace-for-influencers/
  9. ↑ https://represent.com/arnold/schwarzenegger-come-with-me-if-you-want-to-lift
  10. ↑ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports. http://www.foxsports.com/ufc/haymaker/ufc-ronda-rousey-do-nothing-b-ch-dnb-shirts-being-sold-for-charity-080615. 
  11. ↑ http://www.highsnobiety.com/2015/12/06/cara-delevingne-releases-the-future-is-female-charity-sweaters/
  12. ↑ Husband, Andrew (March 27, 2015). "Channing Tatum Is Using His Wife And Kid To Promote ‘Magic Mike XXL’ With A Rather Unique T-Shirt". Uproxx. http://uproxx.com/movies/2015/03/channing-tatum-magic-mike-xxl-shirts/. 
  13. ↑ CORINTHIOS, AURELIE (July 17, 2015). "The Vampire Diaries' Ian Somerhalder and Paul Wesley Launch Charity T-Shirt Campaign". People. http://www.people.com/article/vampire-diaries-ian-somerhalder-paul-wesley-launch-campaign-charity. 
  14. ↑ Garvey, Marianne (June 1, 2015). "Susan Sarandon, selling T-shirts to fund ‘Deep Run’ documentary on transgender teen, says Hollywood isn’t particularly liberal". NY Daily News. http://www.nydailynews.com/entertainment/gossip/confidential/susan-sarandon-hollywood-money-not-politics-article-1.2242172. 
  15. ↑ http://www.self.com/flash/celebrity-blog/2014/10/seth-rogen-memory-tee-design/
  16. ↑ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph. https://www.telegraph.co.uk/sport/othersports/boxing/floyd-mayweather/11594491/Floyd-Mayweather-celebrates-Manny-Pacquiao-victory-by-releasing-a-T-shirt.html. 
  17. ↑ Lewis, Taylor (July 9, 2015). "Usher Explains His Juneteenth Shirt: 'Know What You're Celebrating'". Essence. http://www.essence.com/2015/07/09/usher-explains-his-juneteenth-shirt-know-what-youre-celebrating. 
  18. ↑ http://www.billboard.com/articles/columns/pop/6804625/darren-criss-not-alone-release-limited-t-shirt-purchase
  19. ↑ Bell, Crystal (June 8, 2015). "Feeling Overwhelmed By Life? Jared Padalecki Has Some Important Advice For You". MTV. http://www.mtv.com/news/2179982/jared-padalecki-life-advice/. 
  20. ↑ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable. http://mashable.com/2014/11/17/supernatural-misha-collins-random-acts/. 
  21. ↑ Spinney, Kimberly (April 16, 2015). "Jared Padalecki Teams Up With Jensen Ackles for ‘Always Keep Fighting’". Public Slate. http://thepublicslate.com/2015/04/jared-padalecki-teams-up-with-jensen-ackles-for-always-keep-fighting/. 
  22. ↑ Evans, Jason (October 30, 2014). "Stephen Amell on ‘Arrow,’ His Charity to Fight Cancer and ‘The Flash’". Wall Street Journal. https://blogs.wsj.com/speakeasy/2014/10/30/stephen-amell-arrow-interview/. 
  23. ↑ Cains, Eleanor (September 22, 2015). "Tom Felton’s Birthday: His Funniest Instagram Pics". Yahoo! Celebrity. Archived from the original on April 15, 2016. https://web.archive.org/web/20160415081017/https://uk.celebrity.yahoo.com/post/129638212934/tom-feltons-birthday-his-funniest-instagram-pics. 
  24. ↑ Carbone, Gina (January 13, 2015). "Norman Reedus: "Help Some Kids" Through Fan Shirt Relaunch — It Ends Soon!". Wall Street Journal. http://www.wetpaint.com/norman-reedus-kids-fan-shirt-1366405/. 
  25. ↑ https://represent.com/britney
  26. ↑ Hurst, Samantha (December 19, 2014). "Arrow’s Stephen Amell Partners with Represent to Help Raise Funds For "F&ck Cancer"". Crowdfund Insider. http://www.crowdfundinsider.com/2014/12/59952-arrow-star-stephen-amell-partners-represent-help-raise-funds-fck-cancer/. 
  27. ↑ Mitzeliotis, Katrina (March 26, 2015). "Miley Cyrus Supports James Franco’s Shirt Collection: SHOP The Look". Hollywood Life. http://hollywoodlife.com/2015/03/26/miley-cyrus-james-franco-shirt-underwear-instagram-picture/. 
  28. ↑ http://markruffalo.tumblr.com/post/99928494830/here-is-the-fan-shirt-designed-in-support-of-water
  29. ↑ HORNIACEK, Julia (July 20, 2015). "Troian Bellisario and Keegan Allen's Team Spoby Shirts Are Available For A (Very) Limited Time". Bustle. http://www.bustle.com/articles/98536-troian-bellisario-and-keegan-allens-team-spoby-shirts-are-available-for-a-very-limited-time. 
  30. ↑ Lerman, Ali (April 23, 2015). "Should Waka Flocka Flame Really Be Our Next President?". OC Weekly. http://blogs.ocweekly.com/heardmentality/2015/04/waka_flocka_flame_wants_to_be_your_next_president.php. 
  31. ↑ "Steve Aoki - Don't Buy Wild". Look To The Stars. July 8, 2015. https://www.looktothestars.org/news/13937-steve-aoki-dont-buy-wild. 
  32. ↑ "'Arrow's' Paul Blackthorne: Lance Is On The Warpath, Coming For Oliver Queen". Access Hollywood. April 15, 2015. http://www.accesshollywood.com/arrows-paul-blackthorne-lance-is-on-the-warpath-coming-for-oliver-queen_article_106459. 
  33. ↑ Sirera, Lindsey (January 20, 2015). "Brooklyn Decker Chops 10 Inches Off Her Hair, Is the Latest Celeb to Embrace the Bob—See the Pic!". E! Online. http://www.eonline.com/news/616422/brooklyn-decker-chops-10-inches-off-her-hair-is-the-latest-celeb-to-embrace-the-bob-see-the-pic. 
  34. ↑ "Marc & Pau Gasol Create Limited Edition All-Star T-shirt to Benefit the Gasol Foundation". My Fox Memphis. February 11, 2015. http://www.myfoxmemphis.com/story/28087226/marc-pau-gasol-create-limited-edition-all-star-t-shirt-to-benefit-the-gasol-foundation. 
  35. ↑ "It's Game On: PIXELS Movie Fans Raise Funds for Children's Hospitals". Broadway World. July 17, 2015. http://www.broadwayworld.com/bwwmovies/article/Its-Game-On-PIXELS-Movie-Fans-Raise-Funds-for-Childrens-Hospitals-20150717. 
  36. ↑ King, Chris (September 3, 2015). "One Upon A Time's Jennifer Morrison Launches 'Dark Swan' Charity T-Shirt Campaign". TV Over Mind. Archived from the original on October 7, 2015. https://web.archive.org/web/20151007065244/http://www.tvovermind.com/once-upon-a-time-abc/once-upon-a-time-jennifer-morrison-launches-dark-swan-charity-t-shirt-campaign-263744. 
  37. ↑ http://www.comicbookmovie.com/interviews/news/?a=125862M
  38. ↑ https://cdanews.com/2015/08/nathan-fillion-starts-his-own-represent-campaign-for-charity/
  39. ↑ https://represent.com/mikerowe
  40. ↑ https://represent.com/chad
  41. ↑ http://espn.go.com/blog/washington-redskins/post/_/id/21016/if-you-liked-it-on-a-vine-redskins-qb-kirk-cousins-hopes-you-like-it-even-more-on-a-t-shirt
  42. ↑ https://represent.com/jackblack
  43. ↑ https://represent.com/edoriginal
  44. ↑ https://represent.com/barakat
  45. ↑ https://represent.com/barrowmanPRIVATE
  46. ↑ https://represent.com/ian
  47. ↑ https://represent.com/itsgrace4
  48. ↑ https://represent.com/connor
  49. ↑ https://represent.com/usainbolt
  50. ↑ https://represent.com/lana
  51. ↑ https://represent.com/kristin
  52. ↑ https://represent.com/robbieamell
  53. ↑ https://represent.com/chriscolfer
  54. ↑ https://represent.com/verne
  55. ↑ https://represent.com/frankie
  56. ↑ http://www.themarysue.com/things-we-saw-today-805/
  57. ↑ https://represent.com/trejo
  58. ↑ https://represent.com/andersonsilva
  59. ↑ https://represent.com/weirdal
  60. ↑ https://represent.com/kat
  61. ↑ https://represent.com/davidortiz2
  62. ↑ https://represent.com/neil2
  63. ↑ https://represent.com/kristenbell
  64. ↑ https://represent.com/felicia
  65. ↑ https://represent.com/hannahhart
  66. ↑ https://represent.com/tyler
  67. ↑ https://represent.com/donnie/donnie-wahlberg-generation-rescue-limited-edition-tee
  68. ↑ https://represent.com/swc/sarah-wayne-callies-international-rescue-committee-limited-edition-tee
  69. ↑ Evans, Jason (October 30, 2014). "Stephen Amell on ‘Arrow,’ His Charity to Fight Cancer and ‘The Flash’". Wall Street Journal. https://blogs.wsj.com/speakeasy/2014/10/30/stephen-amell-arrow-interview/. 
  70. ↑ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable. http://mashable.com/2014/11/17/supernatural-misha-collins-random-acts/. 
  71. ↑ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports. http://www.foxsports.com/ufc/haymaker/ufc-ronda-rousey-do-nothing-b-ch-dnb-shirts-being-sold-for-charity-080615. 
  72. ↑ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph. https://www.telegraph.co.uk/sport/othersports/boxing/floyd-mayweather/11594491/Floyd-Mayweather-celebrates-Manny-Pacquiao-victory-by-releasing-a-T-shirt.html. 
  73. ↑ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes. https://www.forbes.com/sites/ilyapozin/2014/11/19/its-not-a-pivot-3-companies-that-spun-into-new-success/. 
  74. ↑ https://www.theguardian.com/technology/2014/nov/14/ready-steady-startup-silicon-valley




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