Company:Rocketium
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| Rocketium | |
| Type | Private |
| Industry | Creative Operations |
| Founded | June 2015 |
| Founders |
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Area served | Worldwide |
| Website | rocketium |
Rocketium (/ˌrɒkəˈtiːəm/ ROK-ə-TEE-əm;[1]) is a SaaS marketing software company[2] registered in Newark, Delaware, United States. It serves as an enterprise-grade agile Creative-Ops platform, empowering brands to expand their visual communication footprint through AI-driven automation. This encompasses creative production and operational tasks like seamless collaboration, automated brand compliance checks, and efficient asset management. Additionally, the platform offers detailed creative-level analytics, revealing the visual impact on campaign performance. It facilitates strategic creative planning, leveraging insights from industry and competitor intelligence.
Rocketium is funded by marquee investors like 021 Capital, 1Crowd, Blume Ventures, and Emergent Ventures.
History
Rocketium was founded by former colleagues from TaxiForSure, Anurag Diwedi, and Satej Sirur.[3]
Starting as a game-based content platform aimed at making educative and informative quizzes and simulation games, the founders pivoted to building a video-making tool in June 2016 when they saw the growing trend of online videos and realized there was a lack of scale-able and simplistic video creation platforms. This self-service tool was aimed at the B2C segment of non-designers like social media marketers, content writers, and journalists.[4]
Rocketium soon partnered with Amazon to create a self-service ad creation platform for advertisers who wanted to promote their products on Amazon.
After raising $3.2M in seed funding,[5] Rocketium pivoted to become a creative automation platform enabling enterprises to scale their creative production. However, realizing the problems present in the existing creative infrastructure of most enterprises, Rocketium evolved into a Creative Operations platform. It offers a holistic solution to scale creative production while enabling AI-powered brand compliance, smart collaboration, and asset management. Rocketium supports integrations with multiple eCommerce and advertising platforms, APIs, and tools, such as Dropbox, Slack, Facebook ads, Google Drive, and Thirdlight; and can custom-build integrations a brand needs.[6]
Rocketium also went on-to develop creative analytics aimed at enterprises, unlocking designs inspired by data and performance insights that allowed brands to go beyond campaign metrics. Today, Rocketium is working with several Fortune 500 and Global 2K companies and is looking to leverage the power of generative AI to unlock the next level of growth for many more enterprises around the globe.
Funding
- Rocketium raised $300K in 2017 from early stage venture capital firm Blume Ventures and senior leaders from Apple, Microsoft, SpaceX.[7]
- In 2019, the company raised $750K from 1Crowd and Blume Ventures.
- In 2021, Rocketium raised $3.2M in 2021 from Emergent Ventures, 1Crowd, and Blume Ventures.[8]
Products
- Creative Production: Rocketium helps brands scale their marketing efforts with ease using AI enhanced creative production.
- Creative Operations: An all-in-one creative workspace tailored to the brand guidelines and usages of the enterprise.
- Creative Analytics: Powerful creative-level insights to help brands boost their campaign performance.
References
- ↑ "The people behind Rocketium". YouTube. February 4, 2020. https://www.youtube.com/watch?v=eQOT04TkNqs. Retrieved 5 January 2024.
- ↑ Lua, Alfred (6 September 2017). "20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes". https://blog.bufferapp.com/social-media-content-tools#rocketium. Retrieved 24 September 2018.
- ↑ Ahmad, Samreen. "Bengaluru-based startup Rocketium giving people the power of videos". https://www.business-standard.com/article/companies/bengaluru-based-startup-rocketium-giving-people-the-power-of-videos-118052700576_1.html. Retrieved 24 September 2018.
- ↑ Mariam, Nida (2017-01-01). "2016 Year in Review" (in en). https://medium.com/rocketium/2016-year-in-review-7d0b2a5d26a2.
- ↑ "Automation platform Rocketium raises $3.2 million in Series A funding". 30 July 2021. https://www.livemint.com/companies/start-ups/automation-platform-rocketium-raises-3-2-million-in-series-a-funding-11627627725866.html.
- ↑ "Rocketium Launches New Agile CreativeOps Platform With Novel AI Features". 26 May 2023. https://finance.yahoo.com/news/rocketium-launches-agile-creativeops-platform-193000522.html.
- ↑ "Summary of Funding Rounds of Rocketium". https://tracxn.com/d/companies/rocketium/__8O51aP3mWvfIhB7qwTqhtB9pLF9SLYewUIVWHW_F4E0/funding-and-investors.
- ↑ "Automation platform Rocketium raises $3.2 million in Series A funding". 30 July 2021. https://www.livemint.com/companies/start-ups/automation-platform-rocketium-raises-3-2-million-in-series-a-funding-11627627725866.html.
External links
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