Company:Semrush

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Short description: Search engine metrics company (founded 2008)
Semrush Holdings, Inc.
TypePublic
NYSESEMR
IndustrySearch engine marketing
Founded2008; 16 years ago (2008)
FoundersOleg Shchegolev
Dmitri Melnikov
Headquarters,
Key people
  • Oleg Shchegolev (CEO)
  • Dmitri Melnikov (COO)
  • Brian Mulroy (CFO)
  • Eugene Levin (CSO)
Revenue$254.3 million (2022)[2]
Number of employees
1,004 (2022)[3]
Websitewww.semrush.com

Semrush Holdings, Inc. is an American public company that offers a SaaS platform known as Semrush.[4][5] The platform is often used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.[6] Its keyword research tool provides various data points on each keyword including, metrics such as search volume, search intent, keyword difficulty, and cost per click (CPC).[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]

As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose.[12][13] It went public in March 2021 and trades on NYSESEMR.[14]

History

Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.[10]

The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries.[10]

In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16][17]

In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]

In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSESEMR.[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20][21]

In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[23][24]

Mergers and acquisitions

Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2023, SEO community Traffic Think Tank was also acquired.[1]

References

  1. "Semrush Inc". https://www.bloomberg.com/profile/company/1613705D:US. 
  2. "Semrush Announces Fourth Quarter and Full Year 2022 Financial Results". https://investors.semrush.com/news/news-details/2023/Semrush-Announces-Fourth-Quarter-and-Full-Year-2022-Financial-Results/. 
  3. "Semrush Culture". https://www.comparably.com/companies/semrush. 
  4. Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc.. p. 64. ISBN 978-1491958377. https://books.google.com/books?id=jixzDgAAQBAJ&dq=semrush&pg=PA64. 
  5. Maffei, Lucia (March 2, 2021). "Boston software company SEMrush plans IPO". https://www.bizjournals.com/boston/news/2021/03/02/boston-software-company-semrush-plans-ipo.html. 
  6. Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN 978-1118383346. https://books.google.com/books?id=-7VUA-mw1YQC&dq=semrush&pg=PA429. 
  7. Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745. https://books.google.com/books?id=jrkOERKcjtkC&dq=semrush&pg=PA21. 
  8. Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664. https://books.google.com/books?id=Hpe-DAAAQBAJ&dq=semrush&pg=PA80. 
  9. Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532. https://books.google.com/books?id=n6mC5GDasTEC&dq=semrush&pg=PA68. 
  10. 10.0 10.1 10.2 Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". https://www.huffpost.com/entry/oleg-shchegolev-dmitri-melnikov-how-these-two-self_b_58e79624e4b00dd8e016eadd. 
  11. Marvin, Rob (August 31, 2019). "Semrush Review". https://www.pcmag.com/reviews/semrush. 
  12. "Semrush". Comparably. https://www.comparably.com/companies/semrush/headquarters. 
  13. "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. https://www.sec.gov/Archives/edgar/data/1831840/000162828021003658/semrushforms-1.htm. 
  14. "Document". https://www.sec.gov/Archives/edgar/data/1831840/000162828021003658/semrushforms-1.htm. 
  15. "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". 4 June 2007. https://www.prweb.com/releases/2007/06/prweb530661.htm. 
  16. Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal. https://www.wsj.com/articles/search-marketing-firm-semrush-raises-40-million-to-fund-expansion-1524582001?mod=searchresults&page=1&pos=1. 
  17. Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard. https://www.standard.co.uk/business/tech-tracker-roundup-twitter-posts-healthy-profit-pusher-raises-8-million-in-funding-a3823456.html. 
  18. "Semrush Unveils New Logo and Refreshed Visual Identity". 11 December 2020. https://www.semrush.com/news/semrush-unveils-new-logo-and-refreshed-visual-identity/. 
  19. Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock" (in en). https://www.fool.com/investing/2022/01/27/semrush-what-to-know-about-overlooked-ipo-stock/. 
  20. "Yahoo news". https://finance.yahoo.com/news/semrush-announces-fourth-quarter-full-234500092.html. 
  21. Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". https://www.softwarepundit.com/technology-research/semrush-ipo. 
  22. "Semrush Introduces Tools To Help Build Content, Expands Support For List Management" (in en). https://www.mediapost.com/publications/article/374684/semrush-introduces-tools-to-help-build-content-ex.html. 
  23. "Introducing a Powerful Semrush Backlinks Integration" (in en). https://www.semrush.com/news/integration-with-surferseo/. 
  24. "Surfer ╳ Semrush | The dynamic duo you've been waiting for" (in en). https://surferseo.com/integrations/semrush/. 
  25. Nguyen, George. "Semrush acquires SEO training website Backlinko". https://searchengineland.com/semrush-acquires-seo-training-website-backlinko-378806.