Company:Semrush
| Type | Public |
|---|---|
| NYSE: SEMR | |
| Industry | Search engine marketing |
| Founded | 2008 |
| Founders | Oleg Shchegolev Dmitri Melnikov |
| Headquarters | Boston, Massachusetts[1] , |
Key people | |
| Revenue | $376.8 million (2024)[2] |
Number of employees | ~1,600 (2024)[3] |
| Website | www |
Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush.[4][5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, domain authority tracking, and online visibility insights.[6] The keyword research tool provides various data points on each keyword.[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] More recently, Semrush has integrated artificial intelligence technologies aimed at enhancing visibility within AI-driven search environments.[10][11] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[12][13]
As of 2025, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Boston, and Dallas.[14][15] It went public in March 2021 and trades on NYSE: SEMR.[16]
History
Semrush was first released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[17] before landing on Semrush (the acronym SEM stands for Search engine marketing).
In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[18][19]
In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[20]
In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR.[21] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[22][23]
Semrush's founders are Russian, and relocated to the US in 2017. In response to Russia's invasion of Ukraine in 2022, the company ceased all operations in Russia and offered relocation to Russian-based staff to other European countries.[24]
In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[25] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[26][27]
In February 2023, Semrush announced an integration with Wix.com, enabling Wix users to access Semrush’s SEO tools directly through the Wix platform.[28]
In March 2024, Semrush acquired the assets of Datos, a digital marketing company, with the aim of integrating its audience intelligence tools into the Semrush platform.[29]
In June 2024, Semrush launched "Semrush Enterprise", an AI-driven platform to streamline digital marketing for large businesses.[30]
In July 2024, Semrush acquired Ryte, a German SaaS company specializing in website quality management and SEO optimization.[31]
In March 2025, Bill R. Wagner became CEO of Semrush, succeeding co-founder Oleg Shchegolev, who transitioned to the role of Chief Technology Officer (CTO). Wagner is the former CEO of GoTo Group.[32] In March 2025, Semrush introduced "Semrush Enterprise AIO", an enterprise platform that monitors, manages, and optimizes brand presence across AI-powered search platforms. In September 2025, Semrush announced it was intensifying its focus on artificial intelligence. Speaking at the Goldman Sachs Technology Conference, Semrush executives described AI as a "generational shift", emphasizing the role of AI-powered tools within the Semrush platform.[33][34]
Acquisitions
Acquisitions made by Semrush include:
- 2022 – Backlinko[35]
- 2022 – Kompyte, an intelligence and sales platform[36]
- 2023 – Traffic Think Tank, a SEO community[37]
- 2024 – Third Door Media, the publisher of publisher of Search Engine Land[38]
- 2024 – Brand24, a brand monitoring platform[39]
- 2024 – Ryte, for SEO and user experience[40]
- 2024 – Datos, for data analytics[41]
- 2024 – Exploding Topics, a data-driven trend discovery platform[42]
References
- ↑ "Semrush Inc". https://www.bloomberg.com/profile/company/1613705D:US.
- ↑ "Semrush Announces Fourth Quarter and Full Year 2024 Financial Results". https://investors.semrush.com/news/news-details/2025/Semrush-Announces-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx.
- ↑ "Semrush Analyst Day 2024". https://investors.semrush.com/events-and-presentations/event-details/2024/Semrush-Analyst-Day-2024-2024-HESyJOxawl/default.aspx.
- ↑ Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc.. p. 64. ISBN 978-1491958377. https://books.google.com/books?id=jixzDgAAQBAJ&dq=semrush&pg=PA64.
- ↑ Maffei, Lucia (March 2, 2021). "Boston software company SEMrush plans IPO". https://www.bizjournals.com/boston/news/2021/03/02/boston-software-company-semrush-plans-ipo.html.
- ↑ Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN 978-1118383346. https://books.google.com/books?id=-7VUA-mw1YQC&dq=semrush&pg=PA429.
- ↑ Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745. https://books.google.com/books?id=jrkOERKcjtkC&dq=semrush&pg=PA21.
- ↑ Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664. https://books.google.com/books?id=Hpe-DAAAQBAJ&dq=semrush&pg=PA80.
- ↑ Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532. https://books.google.com/books?id=n6mC5GDasTEC&dq=semrush&pg=PA68.
- ↑ "Semrush at Goldman Sachs Tech Conference 2025". https://techintelpro.com/news/marketing/marketing-automation/semrush-at-goldman-sachs-tech-conference-2025.
- ↑ "Evaluating Valuation Following Q2 Results and Major Investor Conference Updates". https://simplywall.st/stocks/us/software/nyse-semr/semrush-holdings/news/semrush-semr-evaluating-valuation-following-q2-results-and-m.
- ↑ Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". https://www.huffpost.com/entry/oleg-shchegolev-dmitri-melnikov-how-these-two-self_b_58e79624e4b00dd8e016eadd.
- ↑ Marvin, Rob (August 31, 2019). "Semrush Review". https://www.pcmag.com/reviews/semrush.
- ↑ "Semrush Headquarters & Office Locations". Clay. https://www.clay.com/dossier/semrush-headquarters-office-locations.
- ↑ "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. https://www.sec.gov/Archives/edgar/data/1831840/000162828021003658/semrushforms-1.htm.
- ↑ "Document". https://www.sec.gov/Archives/edgar/data/1831840/000162828021003658/semrushforms-1.htm.
- ↑ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". 4 June 2007. https://www.prweb.com/releases/2007/06/prweb530661.htm.
- ↑ Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal. https://www.wsj.com/articles/search-marketing-firm-semrush-raises-40-million-to-fund-expansion-1524582001?mod=searchresults&page=1&pos=1.
- ↑ Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard. https://www.standard.co.uk/business/tech-tracker-roundup-twitter-posts-healthy-profit-pusher-raises-8-million-in-funding-a3823456.html.
- ↑ "Semrush Unveils New Logo and Refreshed Visual Identity". 11 December 2020. https://www.semrush.com/news/272313-semrush-unveils-new-logo-and-refreshed-visual-identity/.
- ↑ Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock" (in en). https://www.fool.com/investing/2022/01/27/semrush-what-to-know-about-overlooked-ipo-stock/.
- ↑ "Yahoo news". https://finance.yahoo.com/news/semrush-announces-fourth-quarter-full-234500092.html.
- ↑ Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". https://www.softwarepundit.com/technology-research/semrush-ipo.
- ↑ Warden, Andrew. "A message from Semrush's CMO to our community — Standing with Ukraine". https://www.linkedin.com/pulse/message-from-semrushs-cmo-our-community-standing-ukraine-semrush/.
- ↑ "Semrush Introduces Tools To Help Build Content, Expands Support For List Management" (in en). https://www.mediapost.com/publications/article/374684/semrush-introduces-tools-to-help-build-content-ex.html.
- ↑ "Introducing a Powerful Semrush Backlinks Integration" (in en). https://www.semrush.com/news/integration-with-surferseo/.
- ↑ "Surfer ╳ Semrush | The dynamic duo you've been waiting for" (in en). https://surferseo.com/integrations/semrush/.
- ↑ Southern, Matt G. (February 16, 2023). "Wix Integrates With Semrush For Improved SEO". https://www.searchenginejournal.com/wix-semrush-integration/465187/.
- ↑ "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". March 2024. https://www.nasdaq.com/articles/semrush-semr-boosts-digital-marketing-datos-integration.
- ↑ "'AI will alter the role of the SEO practitioner': How SEO giant sees AI, the future of search analytics and beyond". Techradar. https://www.techradar.com/pro/website-building/we-spoke-to-semrush-known-for-their-content-marketing-and-seo-tools-about-ai-the-future-of-search-analytics-and-their-new-semrush-enterprise-platform.
- ↑ "Semrush acquires German SaaS company Ryte". July 15, 2024. https://tech.eu/2024/07/15/semrush-acquires-german-saas-company-ryte/.
- ↑ "Semrush says director William Wagner to become CEO, Oleg Shchegolev to be CTO". Business Insider. https://markets.businessinsider.com/news/stocks/semrush-says-director-william-wagner-to-become-ceo-oleg-shchegolev-to-be-cto-1034414302.
- ↑ "Semrush at Goldman Sachs Tech Conference 2025". https://techintelpro.com/news/marketing/marketing-automation/semrush-at-goldman-sachs-tech-conference-2025.
- ↑ "Evaluating Valuation Following Q2 Results and Major Investor Conference Updates". https://simplywall.st/stocks/us/software/nyse-semr/semrush-holdings/news/semrush-semr-evaluating-valuation-following-q2-results-and-m.
- ↑ Nguyen, George (20 January 2022). "Semrush acquires SEO training website Backlinko". https://searchengineland.com/semrush-acquires-seo-training-website-backlinko-378806.
- ↑ Nguyen, George (March 2, 2022). "Semrush buys Kompyte so it can upsell competitive intelligence tools". https://searchengineland.com/semrush-acquires-kompyte-upsell-to-customers-381535.
- ↑ Southern, Matt G. (16 March 2023). "After Semrush Acquired Traffic Think Tank, What's Next? Insights From Co-founder Matthew Howells-Barby". Search Engine Journal. https://www.searchenginejournal.com/semrush-acquire-traffic-think-tank/482099/.
- ↑ Goodwin, Danny (16 October 2024). "Semrush acquires Search Engine Land". Search Engine Land. https://searchengineland.com/semrush-acquires-search-engine-land-447555.
- ↑ "Semrush completed the acquisition of a 57.6% stake in Brand24". Merger Links. https://app.mergerlinks.com/transactions/2024-05-08-brand24/dealmakers.
- ↑ "Semrush acquires German SaaS company Ryte". TechEU. https://tech.eu/2024/07/15/semrush-acquires-german-saas-company-ryte/.
- ↑ "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". Nasdaq. https://www.nasdaq.com/articles/semrush-semr-boosts-digital-marketing-datos-integration.
- ↑ "ICYMI: Semrush has acquired Exploding Topics!". Brian Dean. https://www.linkedin.com/posts/brianedean_icymi-semrush-has-acquired-exploding-topics-activity-7232302626711760896-Kyv8/.
