Company:Snoopstar

From HandWiki
Snoopstar
Developer(s)Snoopstar GmbH
Initial releaseAugust 25, 2018; 5 years ago (2018-08-25)
Operating systemAndroid, iOS
Websitesnoopstar.com

Snoopstar is an application for mobile phones and tablets by the German company Snoopstar GmbH.[1] It uses augmented reality and artificial intelligence to create additional content for product marketing. Snoopstar was released in 2018.[2]

History

In 2016, the German company LSD GmbH & Co. KG managed by Klaus Finken and Chris Finken[3] wanted to find a new strategy of brand communication and, together with jointMedia Deutschland GmbH managed by Claudius Bertheau, developed snoopstar to present information and data around a product, using print as the connection between offline and online marketing. In 2019, the snoopstar GmbH under Bodo Schiefer was founded as LSD GmbH spin-off.[4] In 2019, LSD won the Regional Digital Champions Award for snoopstar.[5]

Application

The application uses the camera of a device to scan products, packaging, advertisements, displays, postcards, magazines or any other printed material to access additional information and content, like background information, videos, images, shops etc.[6][7] It is designed for brand owners, manufacturers, promoters, educational institutions, museums and galleries, agencies, who can create their brand content with the tool snooperator.[8] The information is cloud-based and can thus constantly be updated,[1] while no technical knowledge is needed for using the tool.[9][10] Snoopstar works on Android and iOS.[11]

Projects

In 2019, snoopstar created a Christmas special with the brand Douglas, that connected the 50-euro note to brand content.[9][12] In Düsseldorf, the German bike website Fahrrad.de linked traffic signs to their online shop.[13] Before local elections in 2019 in Saxony, the German party CDU linked their election posters to videos of the candidates.[14]

Weblinks

Snoopstar.com

References

  1. ↑ 1.0 1.1 "Smart Packaging: Augmented Reality Packaging" (in en). https://www.interpack.com/en/TIGHTLY_PACKED/SECTORS/FOOD_INDUSTRY_PACKAGING/News/Smart_Packaging_Augmented_Reality_Packaging. 
  2. ↑ "Release Notes snoopstar" (in en-US). https://snoopstar.com/release-notes-snoopstar/. 
  3. ↑ Wirtschaftswoche. "Digital Champions Award Vorentscheid: Wenn das Rolltor in die Cloud funkt" (in de). https://www.wiwo.de/adv/telekom-digitalisierung/digitour/digital-champions-award-vorentscheid-wenn-das-rolltor-in-die-cloud-funkt/24222508.html. 
  4. ↑ Schüle, von Michael (2020-04-17). "Heute schon gesnoopt?" (in de-DE). https://www.print.de/news-de/heute-schon-gesnoopt/. 
  5. ↑ "LSD für Snoopstar ausgezeichnet - neue verpackung" (in de). https://www.neue-verpackung.de/64139/lsd-fuer-snoopstar-ausgezeichnet/. 
  6. ↑ "Augmented-Reality-Lösung für Verpackungen - neue verpackung" (in de). https://www.neue-verpackung.de/64058/augmented-reality-loesung-fuer-verpackungen/. 
  7. ↑ "EZ-Tools-Trade_02-2020". https://www.eisenwaren-zeitung.de/fileadmin/Inhalte_EZ/FlipPDF/2020-03/mobile/index.html. 
  8. ↑ Zietlow, Jürgen. "Die Schnittmenge von Print und Digital | Magazin MEDIEN" (in de-DE). https://magazinmedien.de/digitalisierung-fuer-kleine-unternehmen/. 
  9. ↑ 9.0 9.1 Deitermann, Julia (2019-12-10). "snoopstar verwandelt 50-Euro-Scheine in Augmented-Reality-Überraschungspakete für Douglas-Kunden" (in de). https://trendkraft.io/it-software/snoopstar-verwandelt-50-euro-scheine-in-augmented-reality-ueberraschungspakete-fuer-douglas-kunden/. 
  10. ↑ Zietlow, Jürgen. "Synergien: Analoge und digitale Medien | Magazin MEDIEN" (in de-DE). https://magazinmedien.de/printdigitalconvention_interview_juergen_hein/. 
  11. ↑ Eckert, von Angelika (2019-08-31). "Günstige AR-Lösungen und -Services für Augmented Commerce" (in de-DE). https://page-online.de/tools-technik/guenstige-ar-loesungen-und-services-fuer-augmented-commerce/. 
  12. ↑ "Snoopstar realisiert Augmented-Reality-Überraschungspakete für Douglas-Kunden - neue verpackung" (in de). https://www.neue-verpackung.de/65250/snoopstar-realisiert-augmented-reality-ueberraschungspakete-fuer-douglas-kunden/. 
  13. ↑ Verkaufen, Werben & (2020-03-09). "BBDO funktioniert Verkehrsschilder zu Shopping-Stationen um. | W&V" (in de). https://www.wuv.de/marketing/bbdo_interaktion_mit_einem_schild. 
  14. ↑ "Wahlkampf Digital: Sachsen-CDU hat jetzt sprechende Plakate" (in de). https://www.bild.de/regional/dresden/dresden-aktuell/wahlkampf-digital-sachsen-cdu-hat-jetzt-sprechende-plakate-63855248.bild.html. 
category:application software
category:augmented reality applications
category:artificial intelligence
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