Company:The Craftory

From HandWiki
The Craftory Ltd
Craftory
IndustryVenture Capital
Founded2018; 6 years ago (2018)
Headquarters170 Piccadilly,
London W1J 9EJ
Key people
Ernesto Schmitt, Elio Leoni Sceti, Jon Lunetta, Thiago Rodrigues, JP Thurlow, Simon David Miller, Jonathan Miller
Websitewww.thecraftory.io

The Craftory is a global investment house based in London, UK. It was founded in early 2018 as an alternative to Venture Capital. The current fund size is $375 million [1] in permanent capital and the firm only invests in ‘Challenger Brands’.[2]

Focus

The Craftory was founded in 2018 by Ernesto Schmitt[3] and Elio Leoni Sceti[4] specifically investing in new, digitally-activated consumer goods brands. Investors in the Craftory include Spice private equity/GP Investments, who invested $60 million in May 2018;[5][6][7][8] the remainder of the capital comes from private wealth. The Craftory actively invests in up to 10 challenger brands with annual revenues of more than $10m, in various consumer sectors including beauty, health, food, household and personal care.[9]

Investments

The Craftory has made multiple investments to date, ranging from AI-powered plant-based food replacements to period-proof swimwear and underwear; investments include

References

  1. ↑ Daneshkhu, Scheherazade (14 May 2018). "The Craftory looks to back upstarts in fight against consumer giants". Financial Times. https://www.ft.com/content/02861aa0-5640-11e8-bdb7-f6677d2e1ce8. Retrieved 22 August 2018. "Now, an investment group launching this week aims to nurture more of what it calls these “ disruptive challengers toppling lumbering giants ” by pumping $300m of private capital into the growth and development of upstart consumer goods companies." 
  2. ↑ Daneshkhu, Scheherazade (19 June 2018). "How millennials’ taste for ‘authenticity’ is disrupting powerful food brands". Financial Times. https://www.ft.com/content/09271178-6f29-11e8-92d3-6c13e5c92914. Retrieved 22 August 2018. "He co-founded The Craftory, an investment group launched last month to help challenger companies grow." 
  3. ↑ Roderick, Emma (19 June 2018). "The Platform Wars are Over: Now Comes the Battle of the Brands". lafosse. https://www.lafosse.com/executiveinsights/the-platform-wars-are-over-now-comes-the-battle-of-the-brands-81661585244. Retrieved 23 August 2018. "Ernesto's latest venture is 'The Craftory,' an investment vehicle aimed at backing the world's boldest challenger brands in the consumer goods space. The Craftory is self-consciously not a fund – rather, it is an 'investment company,' which Ernesto describes as 'anti-corporate' and 'anti-VC.' Whatever you may wish to call it, the Craftory has $300 million in its back pocket, and is set to make waves across the FMCG market.." 
  4. ↑ Coyne, Andy (14 May 2018). "Investment newcomer The Craftory to focus on challenger brands". Just-Food. https://www.just-food.com/news/investment-newcomer-the-craftory-to-focus-on-challenger-brands_id139240.aspx. Retrieved 22 August 2018. "Craftory was founded by technology entrepreneurs and investors Elio Leoni-Sceti and Ernesto Schmitt." 
  5. ↑ Alves, Jose Luis (11 May 2018). "GP Investments investe US$ 60 mi em empresa de marcas de consumo". Exame/Reuters. https://exame.abril.com.br/negocios/gp-investments-investe-us-60-mi-em-empresa-de-marcas-de-consumo/. Retrieved 23 August 2018. "São Paulo  – O grupo de private equity GP Investments anunciou nesta sexta-feira que sua subsidiária Spice Private Equity assinou um contrato para investir até 60 milhões de dólares na empresa de bens de consumo The Craftory." 
  6. ↑ Farman, Madeleine (15 May 2018). "Spice commits $60m to new consumer goods platform The Craftory". Realdeals. https://realdeals.eu.com/news/2018/05/15/spice-commits-craftory/. Retrieved 22 August 2018. "Spice commits $60M to The Craftory." 
  7. ↑ Wastell, Kenny (14 May 2018). "Spice PE in $300m deal for The Craftory". Unquote. https://www.unquote.com/uk/official-record/3009910/spice-pe-in-usd300m-deal-for-the-craftory. Retrieved 22 August 2018. "Spice Private Equity has agreed to invest up to $300m in The Craftory, a newly-formed UK-based investment group focusing on consumer goods, alongside other investors." 
  8. ↑ Boscolo, Rodrigo (11 May 2018). "GP Investments announces the launching of The Craftory". GP. http://www.gp-investments.com/gp-investments-announces-the-launching-of-the-craftory/. Retrieved 22 August 2018. "The Craftory is a revolutionary concept: a new investment company dedicated entirely to backing disruptive new challengers in the consumer goods space." 
  9. ↑ Daneshkhu, Scheherazade (12 July 2018). "The Craftory aiuta le start up nella lotta ai colossi dei beni di consumo". Il Sole 24 Ore. http://www.ilsole24ore.com/art/management/2018-05-31/the-craftory-aiuta-start-up-lotta-colossi-beni-consumo-190756.shtml?uuid=AEDHoFyE&fromSearch. Retrieved 22 August 2018. "Molti grandi consumer group negli ultimi anni hanno costituito propri fondi capitale come mezzi per individuare e investire in nuovi trend: tra questi vi sono le aziende alimentari Mars, Kellogg's, Danone, la distilleria Diageo e Unilever, la società di prodotti alimentari e per la cura della persona. Ma The Craftory - il cui logo è una lupa che cerca con lo sguardo e con occhi simili a laser i suoi «cuccioli investimenti» - si considera essa stessa un gruppo di concorrenti, tanto quanto le aziende nelle quali spera di investire. «Si pensi al numero incalcolabile di fondi di investimento, con personale e uffici prontamente rimpiazzabili. Ecco, noi cerchiamo di proposito di essere diversi», ha aggiunto Schmitt." 




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