Company:Too Lost

From HandWiki
Short description: American digital music distribution company


Too Lost is an American digital music distribution company and music technology company launched in 2020 by Gregory Hirschhorn and Alex Silverstein, in New York, NY. Too Lost delivers, monetizes and protects music on behalf of independent artists and record labels on stores and services such as Spotify, Apple Music, Amazon, TikTok, Pandora and YouTube.

History and background

Too Lost was founded in early 2020 by Gregory Hirschhorn and Alex Silverstein. In 2021, Too Lost joined the MERLIN Network to secure competitive deal terms from major music stores and services.[1]

In 2022, Too Lost announced a funding round of $5.3M USD led by the music financing firm Sound Royalties. Too Lost had over 75,000 active artists and record labels on its platform at the time of the funding round.[2]

Too Lost partnered with beatBread in August 2022 to provide Too Lost users with flexible royalty advance funding options.[3]

In January 2023, Too Lost partnered with Tencent-funded Pex[4] to launch Usage Discovery, a data tool used for tracking music usage and consumption on the web and social media.[5]

In February 2023, Too Lost announced an expansion to Los Angeles. Too Lost opened an office in the Taft Building in Hollywood, and began hiring new executives. [6]

Later in February 2023, Too Lost announced a partnership with payment provider Nerve, becoming the first music distribution company to integrate direct payouts with Nerve.[7]

In May 2023, Too Lost struck a deal with SoundCloud on Fan-Powered Royalties.[8] Later that month, rapper Lil Mabu debuted in the Billboard Hot 100 with "Mathematical Disrespect" which was released via Too Lost. [9]

In June 2023, Too Lost launched new identity verification protocols in order to combat fraud in the music industry.[10]

In August 2023, Too Lost announced new hires and its expansion of its A&R and Artist Services divisions. By the end of August 2023, Too Lost had around 70 full time employees.[11] That month Too Lost also announced its new Copyright Registration product[12] and stated that over 250,000 artists and record labels had used Too Lost for music distribution since the company's inception.[13]

In October 2023, Billboard had revealed that Too Lost manages Kanye West's YouTube channel and that Kanye West may release his album "Vultures" independently with Too Lost.[14]

Publishing Administration

In 2024, Too Lost launched a publishing administration service in partnership with BMG.[15]

Notable Artists[16]

  • Pink Sweats
  • Lil Mabu
  • Ali Gatie
  • Felly
  • Alina Baraz
  • Chief Keef
  • YG
  • Aaron May
  • Kiiara
  • anees
  • phem
  • Saint Levant
  • Pac Div
  • CG5
  • Miniature Tigers
  • Steven Moses
  • Emei
  • Eric Reprid
  • UnoTheActivist
  • Thouxanbanfauni
  • Blind Boys of Alabama
  • The Speaks
  • Allan Kingdom
  • Landon Cube
  • Chase Shakur
  • ILOVEMAKONNEN
  • Dizzy Wright
  • Josiah and the Bonnesvilles
  • Chinmaya Dunster
  • Xavier Wulf
  • Mad Tsai
  • Alex Porat
  • Deniro Farrar
  • PmBata
  • AYYBO
  • EZI
  • Imanbek
  • SSGKobe

References

  1. ↑ "Too Lost Joins Merlin to Secure Best Deal Terms From Spotify, Tencent, TikTok, and More". www.newswire.com (Press release). Retrieved 2023-11-08.
  2. ↑ Marston, Kevin (2022-07-27). "Sound Royalties Supports Long-Term Relationship with Too Lost Through Capital Raises in Excess of $5M" (in en-US). Record of the Day. https://www.recordoftheday.com/on-the-move/news-press/sound-royalties-supports-long-term-relationship-with-too-lost-through-capital-raises-in-excess-of-5m. 
  3. ↑ "After raising $34m, beatBread strikes 11 new distributor partnerships across North America, Europe and Africa" (in en-US). 2022-08-09. https://www.musicbusinessworldwide.com/after-raising-34m-beatbread-strikes-11-new-distributor-partnerships-across-north-america-europe-and-africa1/. 
  4. ↑ Ha, Anthony (2021-02-16). "Tencent backs digital rights startup Pex in $57M round" (in en-US). https://techcrunch.com/2021/02/16/pex-tencent-funding/. 
  5. ↑ King, Ashley (2023-01-18). "Track Your Music's Journey on the Web With Too Lost Usage Discovery Tool" (in en-US). https://www.digitalmusicnews.com/2023/01/18/track-music-online-too-lost-usage-discovery/. 
  6. ↑ Smith, Dylan (2023-08-24). "Latest Music Industry Hires: Blackx, Too Lost, Katz, Artlist, More" (in en-US). https://www.digitalmusicnews.com/2023/08/23/music-industry-hires-august-23-2023/. 
  7. ↑ King, Ashley (2023-02-24). "Too Lost Becomes First Distributor to Offer Direct Payout to Nerve" (in en-US). https://www.digitalmusicnews.com/2023/02/24/too-lost-distributor-direct-payout-nerve/. 
  8. ↑ Leight, Elias (2023-05-04). "SoundCloud, Merlin Strike Deal on Fan-Powered Royalties" (in en-US). Billboard. https://www.billboard.com/pro/soundcloud-merlin-fan-powered-streaming-royalties-deal/. Retrieved 2023-11-08. 
  9. ↑ Zellner, Xander (2023-05-16). "Hot 100 First-Timers: 'Mathematical Disrespect' Equals Chart Debut for Lil Mabu" (in en-US). Billboard. https://www.billboard.com/music/chart-beat/lil-mabu-hot-100-debut-mathematical-disrespect-1235330364/. Retrieved 2024-03-17. 
  10. ↑ Resnikoff, Paul (2023-06-26). "Too Lost Is Stamping Out Streaming Fraud With Identity Verification" (in en-US). https://www.digitalmusicnews.com/2023/06/26/too-lost-kyc-identity-verification-streaming-fraud/. 
  11. ↑ Schneider, Marc (2023-08-18). "Executive Turntable: 'Fix the Mix' Nonprofit Looks to Skye Landgraf; WME London Calls Josh Javor" (in en-US). Billboard. https://www.billboard.com/pro/wme-paladin-arista-we-are-moving-needle-music-industry-promotions-hiring/. Retrieved 2023-11-08. 
  12. ↑ King, Ashley (2023-09-22). "Too Lost Partners with Cosynd for Enhanced IP Protections" (in en-US). https://www.digitalmusicnews.com/2023/09/21/too-lost-partners-with-cosynd-for-enhanced-ip-protections/. 
  13. ↑ "Music Biz Member Cosynd Partners With Too Lost To Enhance IP Protection Offerings" (in en-US). https://musicbiz.org/news/music-biz-member-cosynd-partners-with-too-lost-to-enhance-ip-protection-offerings/. 
  14. ↑ Stutz, Colin (2023-10-14). "Kanye West Is Shopping a New Album to Distributors" (in en-US). Billboard. https://www.billboard.com/pro/kanye-west-new-album-ty-dolla-sign-shopping-distributors/. Retrieved 2024-03-17. 
  15. ↑ King, Ashley (2024-03-05). "Too Lost Extends Publishing Administration Partnership with BMG" (in en-US). https://www.digitalmusicnews.com/2024/03/04/too-lost-extends-bmg-administration-partnership/. 
  16. ↑ "Jaxsta". https://jaxsta.com/profile/82c7573e-355a-5435-b059-db5d7ce92970/catalogue?view=tile. 

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